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FIBO Exhibition
FIBO Exhibition
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Fitness providers overlooking older market, argues ICAA leader

Health and fitness providers are missing out on business by not targeting the older market, according to the International Council on Active Aging (ICAA) chief executive Colin Milner.

In an interview published in the latest edition of Health Club Management, Milner pointed out that in the UK alone, 79 per cent of all disposable income is in the hands of people aged 50 years and over.

Milner, who launched the ICAA in 2001, said there is a “huge opportunity” for health and fitness providers because of a “very deep appetite for healthy ageing”.

The ICAA aims to change the way people age and dispel society’s myths about ageing.

Using the US as an example, he said 50 per cent of older adults meet physical activity guidelines of 150 minutes per week and that 82 per cent do some form of exercise one day a week. “That’s where the real opportunity is,” Milner said. “How do you turn that into two or three times a week, and how do you bring that activity into your club or leisure centre?”

The chief executive also said that clubs needed to have an inter-generational outlook, so older people can take part in activities with their children or grandchildren.

To read the whole interview, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Health and fitness providers are missing out on business by not targeting the older market, according to the International Council on Active Aging (ICAA) chief executive Colin Milner.
HAF,LCT
THUMBTHUMB14924_625539.jpg
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Diary dates
01-03 Feb 2022
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Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Fitness providers overlooking older market, argues ICAA leader

Health and fitness providers are missing out on business by not targeting the older market, according to the International Council on Active Aging (ICAA) chief executive Colin Milner.

In an interview published in the latest edition of Health Club Management, Milner pointed out that in the UK alone, 79 per cent of all disposable income is in the hands of people aged 50 years and over.

Milner, who launched the ICAA in 2001, said there is a “huge opportunity” for health and fitness providers because of a “very deep appetite for healthy ageing”.

The ICAA aims to change the way people age and dispel society’s myths about ageing.

Using the US as an example, he said 50 per cent of older adults meet physical activity guidelines of 150 minutes per week and that 82 per cent do some form of exercise one day a week. “That’s where the real opportunity is,” Milner said. “How do you turn that into two or three times a week, and how do you bring that activity into your club or leisure centre?”

The chief executive also said that clubs needed to have an inter-generational outlook, so older people can take part in activities with their children or grandchildren.

To read the whole interview, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Health and fitness providers are missing out on business by not targeting the older market, according to the International Council on Active Aging (ICAA) chief executive Colin Milner.
HAF,LCT
THUMBTHUMB14924_625539.jpg

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HCM Magazine
Tokyo Olympics
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM Magazine
Supplier launch
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
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Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Research
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
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Sponsored
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Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky – a collection of cinematic virtual wellbeing classes filmed in breath-taking locations around the world.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: InBody UK
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
trade associations
International SPA Association - iSPA: trade associations
Salt therapy products
Himalayan Source: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Uniforms
Service Sport: Uniforms
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Power Plate: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
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Diary dates
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