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FITNESS, HEALTH, WELLNESS

Latest news

Adidas expected to sever sponsorship ties with IAAF

Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid doping and corruption allegations surrounding the organisation.

According to the BBC, the company informed the IAAF of its decision following the revelation of the doping scandal which has rocked the sport since last November.

The IAAF signed an 11-year deal with Adidas in November 2008 – worth £5.6m (US$8m, €7.4m) a year – and the organisation represented one of its longest-serving official sponsors alongside Canon, Toyota, Seiko, TDK, TBS and Mondo.

The BBC’s report added that Adidas has cited breach of contract in relation to the allegations of corruption as justification for ending the agreement. Earlier this morning (25 January), the IAAF issued a statement: “The IAAF is in close contact with all its sponsors and partners as we embark on our reform process.”

Last week, the World Anti-Doping Agency (WADA) published the second part of its groundbreaking report on doping, with its independent commission chair Dick Pound claiming that corruption was ”embedded” in the IAAF.

Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid doping and corruption allegations surrounding the organisation.
SAR,SAM
THUMB7436_163904.jpg
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Sydney Swans team members were impressed by previous BLK BOX installations such as those for Manchester United and Loughborough University
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Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
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Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
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D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
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Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
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HCM People

Mariah Rooney

Founder, Trauma Informed Weight Lifting
When people experience early life trauma it impacts their bodies and nervous systems. I became curious about how lifting weights could help them have the experience of strength
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In Belgium, one in 10 people is diabetic or pre-diabetic, so we decided to address this group with interventions for World Diabetes Day
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Appointed president of Xponential Fitness when she was only 34, Sarah Luna attributes her career success to the grit, determination and stamina she honed as a dancer by day and Pilates teacher by night. She talks to Kath Hudson about how owning her choices has given her the resilience to take on one of the top jobs in the US fitness industry, while also raising a family
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It’s time to start the conversation about pelvic health. It’s not just menopausal women who have challenges: young women and men can also experience issues they’re too embarrassed to discuss or seek help for, as Kath Hudson reports
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Featured supplier news: Altrafit introduces custom functional fitness equipment at Third Space
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Latest news

Adidas expected to sever sponsorship ties with IAAF

Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid doping and corruption allegations surrounding the organisation.

According to the BBC, the company informed the IAAF of its decision following the revelation of the doping scandal which has rocked the sport since last November.

The IAAF signed an 11-year deal with Adidas in November 2008 – worth £5.6m (US$8m, €7.4m) a year – and the organisation represented one of its longest-serving official sponsors alongside Canon, Toyota, Seiko, TDK, TBS and Mondo.

The BBC’s report added that Adidas has cited breach of contract in relation to the allegations of corruption as justification for ending the agreement. Earlier this morning (25 January), the IAAF issued a statement: “The IAAF is in close contact with all its sponsors and partners as we embark on our reform process.”

Last week, the World Anti-Doping Agency (WADA) published the second part of its groundbreaking report on doping, with its independent commission chair Dick Pound claiming that corruption was ”embedded” in the IAAF.

Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid doping and corruption allegations surrounding the organisation.
SAR,SAM
THUMB7436_163904.jpg

Latest news

Former footballer, David Beckham, has become a strategic investor in health sciences company, Prenetics, which
In a bid to get girls more active, Nuffield Health has launched a campaign, Move
Sport for Confidence CIC has received a national award for its pioneering work hardwiring occupational
Mindbody, has launched a specialist insurance programme for its customers which is being delivered through
After introducing Xponential’s reformer Pilates concept, Club Pilates, to Germany last year, Matin Seibold's LifeFit
Rugby legend, Jonny Wilkinson has been announced as a keynote speaker for the HCM Summit
Alliance Leisure
Alliance Leisure
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable
As United Fitness Brands gears up to launch its fifth Reformcore location at Battersea Power
The Gym Group has built on the positive momentum of 2023, with a strong half-year
The way fat stores are metabolised during exercise is different in males and females, according
The UK's National Sector Partners Group (NSP) has called on the new government to pledge
Boutique fitness software platform, Xplor Mariana Tek, has launched in-app gamification to help studios motivate
Trade show and conference, Elevate, is expanding to India next year, with an event scheduled
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Industry body CIMSPA, which represents workers across the physical activity sector, has created an online
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Life Fitness (UK) Ltd
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Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
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Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
HCM promotional features
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A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
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We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
HCM promotional features
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D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
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Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
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Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
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HCM magazine
HCM People

Mariah Rooney

Founder, Trauma Informed Weight Lifting
When people experience early life trauma it impacts their bodies and nervous systems. I became curious about how lifting weights could help them have the experience of strength
HCM magazine
In Belgium, one in 10 people is diabetic or pre-diabetic, so we decided to address this group with interventions for World Diabetes Day
HCM magazine
AI has the potential to support people in making healthy lifestyle changes if its algorithms can be updated to understand the different stages of motivation, as Jodi Heckel reports
HCM magazine
Appointed president of Xponential Fitness when she was only 34, Sarah Luna attributes her career success to the grit, determination and stamina she honed as a dancer by day and Pilates teacher by night. She talks to Kath Hudson about how owning her choices has given her the resilience to take on one of the top jobs in the US fitness industry, while also raising a family
HCM magazine
It’s time to start the conversation about pelvic health. It’s not just menopausal women who have challenges: young women and men can also experience issues they’re too embarrassed to discuss or seek help for, as Kath Hudson reports
HCM magazine
New research from UCLA Health looked at the impact of Kundalini yoga on memory and found a significant impact, finds Megan Whitby
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As more trans women, trans men and non-binary people join health clubs, it’s time to work out a system where everyone feels included, protected and safe in the locker room. Kath Hudson reports
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Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
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Steph Eaves looks at how health assessment devices are evolving to keep up with industry trends
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From payments to virtual classes, software integrations can take your operation to the next level. Providers tell us about their most in-demand offerings
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When retailer, the €11 billion-a-year Colruyt Group, decided to get into the health club market, the plan was to fully integrate its entire business using customer insight data. The results are remarkable
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Featured supplier news
Featured supplier news: Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
Company profiles
Company profile: Keiser UK LTD
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Company profile: Epassi UK
For the last 22 years Epassi UK have been on a mission to create a ...
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Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Alliance Leisure strikes gold with Investors In People Award
In recognition of its ongoing commitment to its people and the provision of a working environment that supports success and prosperity, Alliance Leisure is celebrating the achievement of an Investors In People Gold Award.
Featured press releases
Active IQ press release: Industry heavyweight David Stalker joins Active IQ as independent adviser
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Directory
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
salt therapy products
Saltability: salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Property & Tenders
Chiswick, Gillingham, York and Nottingham
Savills
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
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Diary dates
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Diary dates
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Diary dates
04-07 Nov 2024
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Diary dates
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Diary dates
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Diary dates
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