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A sampling campaign with a twist
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Bacardi Breezer Twist is launching a sampling campaign with a difference to specifically target fun-loving 18-24 year olds.
Taking place at Gatwick South airport terminal throughout September, the sampling will position Bacardi Breezer Twist as a high energy, social drink.
A semi-permanent sampling stand will be positioned in the World Duty Free Shop to capture the attention of shoppers and a further two sampling staff, with a branded stewardess trolley, will work the floor.
Bacardi Breezer Twist is available in three flavours – watermelon, lime and mango – and is designed to be drunk in one as a shot. It can also be served as a cocktail ingredient or mixed as a long drink.
Company Details
Bacardi-Martini Ltd
While Bacardi is the world’s biggest spirit brand and Martini is Europe’s number one wine and spirit brand, Bacardi Martini owns a wide portfolio of other famous alcohol names, such as Bombay Sapphire, Bacardi Breezer and Metz and distributes others, Glenmorangie for instance.
Address
West Bay Road, Southampton, Hampshire SO15 1DTTelephone
+44 (0)2380 318288Website
www.bacardi.co.ukBacardi Breezer Twist is launching a sampling campaign with a difference to specifically target fun-loving 18-24 year olds.
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