Record market penetration in the UK
fitness sector masks a deeper shift
around consumer engagement, according
to a report from Grant Thornton and
UK Active, as Liz Terry reports
With corporately-owned clubs,
franchise networks, investments
and proprietary tech, Viva Leisure’s
ecosystem is redefining how
gyms scale and generate revenue.
Its CEO speaks to Kate Cracknell
New insight from Deloitte and Grant Thornton shows record growth, but the real shift is towards identity and perceived value, revealing opportunities to deepen engagement with members
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
UK market penetration has risen to 18 per cent – one of the highest
globally, yet with 100 per cent of people seeing benefits when they
exercise, how high could it go? Kath Hudson asks the experts…
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy.
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
To bring their concept to life, Salt partnered with BLK BOX to design and equip a facility
that would deliver a premium training experience while supporting the needs of a diverse and
growing community.
STA's The Ripple Effect initiative has reached an important milestone after learners
completed the charity's first fully funded swimming teacher training programme, resulting in
seven newly qualified swimming teachers.
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
UK market penetration has risen to 18 per cent – one of the highest
globally, yet with 100 per cent of people seeing benefits when they
exercise, how high could it go? Kath Hudson asks the experts…
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy.
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
To bring their concept to life, Salt partnered with BLK BOX to design and equip a facility
that would deliver a premium training experience while supporting the needs of a diverse and
growing community.
STA's The Ripple Effect initiative has reached an important milestone after learners
completed the charity's first fully funded swimming teacher training programme, resulting in
seven newly qualified swimming teachers.