GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
JP Lennard
JP Lennard
JP Lennard
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Clubbercise: Power of group exercise

Clubbercise classes deliver proven results for fitness facilities. We speak to Simon Blay, group exercise coordinator at CV Life, to find out more

Published in Health Club Management 2022 issue 3
Clubbercise delivers compelling group exercise / photo: Clubbercise / Sara Elin Nilsson
Clubbercise delivers compelling group exercise / photo: Clubbercise / Sara Elin Nilsson

When did you launch Clubbercise?
We launched in 2017 and run weekly sessions at four out of our five centres. We offer five sessions a week and this year we’re seeing class numbers continuing to be high performers with members coming from all over the area.

What impact has Clubbercise had?
It’s had a massive and positive impact on new, old, and prospective members. The studios are full, and the choice of music and choreography is helping growth at all sites. Our brilliant team of Clubbercise instructors is building relationships which help us retain the current members.

What would you say are the biggest benefits of Clubbercise?
The opportunity to offer classes to such a wide range of clients. Also, to have the party back after all the lockdowns is helping our business grow, members are returning and it’s helping us reach out to new members of all walks of life.

About Clubbercise
A well-established concept

Clubbercise launched in 2013 and has won numerous industry awards, most recently, it was crowned Best Dance Brand at the 2021 National Community Fitness Awards. Today, there are roughly 100,000 people taking regular Clubbercise classes.

The key to its success is its mass appeal – from those who are just starting out on their fitness journey to music fans and cardio lovers. Classes have a nightclub atmosphere, the lights are dimmed and everyone uses a pair of reusable Clubbercise LED glow sticks.

The darkened environment makes Clubbercise highly attractive to beginners, as one of the main barriers to exercise shown by customer surveys is “not being fit enough” or “not knowing the moves”. At Clubbercise that’s less of an issue.

Making fitness fun

Clubbercise classes help people fall in love with fitness, which means that they’re more likely to stick around and they’re also more likely to tell their friends. The cleverly integrated cardio, toning, combat, and plyometric moves increase the fitness benefits, and with a need to get people back into venues, having a leading, enjoyable group exercise concept on the timetable is essential.

Extra profits

Clubbercise glow sticks have an average profit of £2.50 per pair. There’s also a healthy 15 per cent profit to be made on Clubbercise-branded clothing and accessories.

"The studios are full, and the music and choreography are helping growth at all sites," –  Simon Blay

https://www.leisureopportunities.co.uk/images/2022/294077_771302.jpg
Clubbercise classes deliver proven results for fitness facilities.
HCM magazine
Pulse Fitness and Bolsover District Council have been collaborating for many years to deliver dedicated community activity spaces
HCM magazine
In April, Deloitte and Europe Active published the ninth edition of their yearly European Health and Fitness Market Report, as Karsten Hollasch explains
HCM magazine
HCM People

Gunnar Peterson

Chief of athletics, F45
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset
HCM Magazine
Editor's letter
At this scale, brands become their own ‘vortex’, able to sell an increasingly broad range of services to members
HCM Magazine
Research
Being physically active can heal damage caused by diabetes, enabling the activation of a natural system that grows new blood vessels, according to research in the US
HCM Magazine
Insight
The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
HCM Magazine
Research
Bryce Hastings, head of research at Les Mills, explains the latest research into exercise motivation, giving tips on how to engage hard-to-reach members
HCM Magazine
Interview
The fitness sector has an unprecedented opportunity to become a credible partner in ensuring the health and wellbeing of the nation, says Mosaic Group MD and new chair of the UK Active Membership Council. He talks to Kate Cracknell
HCM Magazine
Q&A
Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
HCM Magazine
Sponsored
Yate Leisure is one of the largest sites in Circadian Trust’s portfolio, with around 4,000 members. Ben Beasley, director of commercial development, explains why they were an early adopter of Technogym Biocircuit, and how the offer has evolved
HCM Magazine
Latest News
The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK ...
Latest News
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
Latest News
A new physical activity programme called Big Sister has been launched in the UK to ...
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
Latest News
Following a history of supporting US military and service members, F45 has announced a new ...
Latest News
Hyatt is piloting private gyms in five of its US hotels as part of its ...
Latest News
A young girl has died following an incident at the David Lloyd gym at Capability ...
Featured supplier news
Featured supplier news: Thousands flock to register for Elevate 2022 in London this summer
The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured supplier news
Featured supplier news: active-net 2022 tackles mental health awareness
More than 100 industry delegates met in person at the annual active-net event at Eastwood Hall in Nottingham on 23-24 March.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Mindbody, Inc
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: Funxtion International BV
Funxtion is the only independent B2B company that offers a full ecosystem of customizable digital ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
A Panatta Sport Srl: Fitness equipment
On demand
Fitness On Demand: On demand
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
trade associations
International SPA Association - iSPA: trade associations
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Supplier showcase: Clubbercise: Power of group exercise

Clubbercise classes deliver proven results for fitness facilities. We speak to Simon Blay, group exercise coordinator at CV Life, to find out more

Published in Health Club Management 2022 issue 3
Clubbercise delivers compelling group exercise / photo: Clubbercise / Sara Elin Nilsson
Clubbercise delivers compelling group exercise / photo: Clubbercise / Sara Elin Nilsson

When did you launch Clubbercise?
We launched in 2017 and run weekly sessions at four out of our five centres. We offer five sessions a week and this year we’re seeing class numbers continuing to be high performers with members coming from all over the area.

What impact has Clubbercise had?
It’s had a massive and positive impact on new, old, and prospective members. The studios are full, and the choice of music and choreography is helping growth at all sites. Our brilliant team of Clubbercise instructors is building relationships which help us retain the current members.

What would you say are the biggest benefits of Clubbercise?
The opportunity to offer classes to such a wide range of clients. Also, to have the party back after all the lockdowns is helping our business grow, members are returning and it’s helping us reach out to new members of all walks of life.

About Clubbercise
A well-established concept

Clubbercise launched in 2013 and has won numerous industry awards, most recently, it was crowned Best Dance Brand at the 2021 National Community Fitness Awards. Today, there are roughly 100,000 people taking regular Clubbercise classes.

The key to its success is its mass appeal – from those who are just starting out on their fitness journey to music fans and cardio lovers. Classes have a nightclub atmosphere, the lights are dimmed and everyone uses a pair of reusable Clubbercise LED glow sticks.

The darkened environment makes Clubbercise highly attractive to beginners, as one of the main barriers to exercise shown by customer surveys is “not being fit enough” or “not knowing the moves”. At Clubbercise that’s less of an issue.

Making fitness fun

Clubbercise classes help people fall in love with fitness, which means that they’re more likely to stick around and they’re also more likely to tell their friends. The cleverly integrated cardio, toning, combat, and plyometric moves increase the fitness benefits, and with a need to get people back into venues, having a leading, enjoyable group exercise concept on the timetable is essential.

Extra profits

Clubbercise glow sticks have an average profit of £2.50 per pair. There’s also a healthy 15 per cent profit to be made on Clubbercise-branded clothing and accessories.

"The studios are full, and the music and choreography are helping growth at all sites," –  Simon Blay

https://www.leisureopportunities.co.uk/images/2022/294077_771302.jpg
Clubbercise classes deliver proven results for fitness facilities.
Latest News
The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK ...
Latest News
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
Latest News
A new physical activity programme called Big Sister has been launched in the UK to ...
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
Latest News
Following a history of supporting US military and service members, F45 has announced a new ...
Latest News
Hyatt is piloting private gyms in five of its US hotels as part of its ...
Latest News
A young girl has died following an incident at the David Lloyd gym at Capability ...
Latest News
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ...
Latest News
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
Latest News
The new £42m Moorways Sports Village will open its doors to the public on Saturday ...
Featured supplier news
Featured supplier news: Thousands flock to register for Elevate 2022 in London this summer
The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured supplier news
Featured supplier news: active-net 2022 tackles mental health awareness
More than 100 industry delegates met in person at the annual active-net event at Eastwood Hall in Nottingham on 23-24 March.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Mindbody, Inc
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: Funxtion International BV
Funxtion is the only independent B2B company that offers a full ecosystem of customizable digital ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
A Panatta Sport Srl: Fitness equipment
On demand
Fitness On Demand: On demand
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
trade associations
International SPA Association - iSPA: trade associations
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
JP Lennard
JP Lennard
Partner sites