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FITNESS, HEALTH, WELLNESS

features

Sponsored: Build well

Published in Health Club Management 2024 issue 1
(L-R) Lucy Hugo, David Zarb Jenkins, Monica Helmstetter and Cameron Close / We Work Well
(L-R) Lucy Hugo, David Zarb Jenkins, Monica Helmstetter and Cameron Close / We Work Well
On opening night, our attendees pushed their limits during a team- centred workout

Tell us about 2023. What kind of year did you have?
DZJ: We welcomed 200 delegates to W3Fit in 2023 in Split, Croatia, registering good growth over our inaugural event in Malta in 2022.

A beautiful hotel and location, as well as great weather set the scene and the feedback on the event has been very positive, with a senior audience in attendance.

It was all smiles from the moment everyone arrived until the closing reception, with great energy and positivity evident throughout the programme.

How did 2023 built on the launch year for W3Fit? 
DZJ: The W3Fit launch event in 2022 in Malta was a huge success, with numbers and engagement by attendees far exceeding our expectations and this achievement created a platform for us to build on.

We’re elated at how W3Fit is evolving as a mainstay for the industry – in 2023 we saw increased numbers, new product categories and a more international audience contributing to the continued growth.

What changes did you introduce for the 2023 event?
DZJ: In terms of audience, we aimed to make the event more international, with more operators attending from Europe and the Middle East.

From a UK perspective, the event was strong in 2022, but we were conscious many supplier attendees are looking to do business with operators from Europe and the Middle East, so following feedback we grew the number of operators from these regions and we will continue to develop this further in 2024 to enhance the mix of represented countries.

What were the highlights of the 2023 event for you personally?
MH: Watching 180 fitness industry leaders burn energy and build connections at our opening Burn and Build party was a highlight for me.

We encourage our attendees to reimagine how they connect at events, fostering stronger and more authentic business relationships.

We understand the passion our attendees have for fitness and wellness, however, at many industry events, they don't often get the chance to share that passion. On opening night, they rose to the challenge and pushed their limits during our dynamic team-centered workout. We all had a lot of fun and it just set a wonderful tone for the event ahead. The Burn and Build opening workout will be a staple at all of our events, both in Europe and the US.

DZJ: The teambuilding activity stood out for me as a tremendous success. 200 delegates landed in the town of Split in We Work Well t-shirts and team colour-coded bandanas for an evening scavenger hunt that was a bit more competitive than we expected! The evening was capped off by dinner in a local restaurant looking over the Adriatic.

You’re gearing up to launch W3Fit in the US. What gap do you see in the market?
LH: Right from the start, we’ve been mindful of creating an event platform that’s scaled to adapt to the evolving needs of any vertical market it enters – both now and in the future.

Watching emerging trends, we saw advancements in technology and continuous innovation in the health and wellness space and believe the timing is right to launch W3Fit into the North American market.

The inaugural event will be held September 8-11, 2024, at Estancia La Jolla Hotel and Spa, California and we’re thrilled that Cameron Close will be leading this new initiative as event director.

What are your goals for the new US event? 
LH: Much like its European counterpart, W3Fit North America aims to represent the next generation of hosted buyer events, attracting innovators in the US club, fitness and hospitality industry through pre-scheduled one-to-one meetings, interactive education and networking activities – all centered around cultivating authentic business relationships, while promoting the health and wellbeing of everyone involved.

More: www.weworkwellevents.com

Team yellow members take turns to blast jumping jacks during the Burn and Build workout / We Work Well / JESUS A. FERNANDEZ
Team yellow members take turns to blast jumping jacks during the Burn and Build workout / We Work Well / JESUS A. FERNANDEZ
Scavenger hunt winners, team navy / We Work Well / JESUS A. FERNANDEZ
Scavenger hunt winners, team navy / We Work Well / JESUS A. FERNANDEZ
https://www.leisureopportunities.co.uk/images/2024/211800_995030.jpg
As We Work Well gears up to launch W3Fit in the US, we ask founder Lucy Hugo and W3Fit co-founder David Zarb Jenkins for an update
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Belinda Steward

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features

Sponsored: Build well

Published in Health Club Management 2024 issue 1
(L-R) Lucy Hugo, David Zarb Jenkins, Monica Helmstetter and Cameron Close / We Work Well
(L-R) Lucy Hugo, David Zarb Jenkins, Monica Helmstetter and Cameron Close / We Work Well
On opening night, our attendees pushed their limits during a team- centred workout

Tell us about 2023. What kind of year did you have?
DZJ: We welcomed 200 delegates to W3Fit in 2023 in Split, Croatia, registering good growth over our inaugural event in Malta in 2022.

A beautiful hotel and location, as well as great weather set the scene and the feedback on the event has been very positive, with a senior audience in attendance.

It was all smiles from the moment everyone arrived until the closing reception, with great energy and positivity evident throughout the programme.

How did 2023 built on the launch year for W3Fit? 
DZJ: The W3Fit launch event in 2022 in Malta was a huge success, with numbers and engagement by attendees far exceeding our expectations and this achievement created a platform for us to build on.

We’re elated at how W3Fit is evolving as a mainstay for the industry – in 2023 we saw increased numbers, new product categories and a more international audience contributing to the continued growth.

What changes did you introduce for the 2023 event?
DZJ: In terms of audience, we aimed to make the event more international, with more operators attending from Europe and the Middle East.

From a UK perspective, the event was strong in 2022, but we were conscious many supplier attendees are looking to do business with operators from Europe and the Middle East, so following feedback we grew the number of operators from these regions and we will continue to develop this further in 2024 to enhance the mix of represented countries.

What were the highlights of the 2023 event for you personally?
MH: Watching 180 fitness industry leaders burn energy and build connections at our opening Burn and Build party was a highlight for me.

We encourage our attendees to reimagine how they connect at events, fostering stronger and more authentic business relationships.

We understand the passion our attendees have for fitness and wellness, however, at many industry events, they don't often get the chance to share that passion. On opening night, they rose to the challenge and pushed their limits during our dynamic team-centered workout. We all had a lot of fun and it just set a wonderful tone for the event ahead. The Burn and Build opening workout will be a staple at all of our events, both in Europe and the US.

DZJ: The teambuilding activity stood out for me as a tremendous success. 200 delegates landed in the town of Split in We Work Well t-shirts and team colour-coded bandanas for an evening scavenger hunt that was a bit more competitive than we expected! The evening was capped off by dinner in a local restaurant looking over the Adriatic.

You’re gearing up to launch W3Fit in the US. What gap do you see in the market?
LH: Right from the start, we’ve been mindful of creating an event platform that’s scaled to adapt to the evolving needs of any vertical market it enters – both now and in the future.

Watching emerging trends, we saw advancements in technology and continuous innovation in the health and wellness space and believe the timing is right to launch W3Fit into the North American market.

The inaugural event will be held September 8-11, 2024, at Estancia La Jolla Hotel and Spa, California and we’re thrilled that Cameron Close will be leading this new initiative as event director.

What are your goals for the new US event? 
LH: Much like its European counterpart, W3Fit North America aims to represent the next generation of hosted buyer events, attracting innovators in the US club, fitness and hospitality industry through pre-scheduled one-to-one meetings, interactive education and networking activities – all centered around cultivating authentic business relationships, while promoting the health and wellbeing of everyone involved.

More: www.weworkwellevents.com

Team yellow members take turns to blast jumping jacks during the Burn and Build workout / We Work Well / JESUS A. FERNANDEZ
Team yellow members take turns to blast jumping jacks during the Burn and Build workout / We Work Well / JESUS A. FERNANDEZ
Scavenger hunt winners, team navy / We Work Well / JESUS A. FERNANDEZ
Scavenger hunt winners, team navy / We Work Well / JESUS A. FERNANDEZ
https://www.leisureopportunities.co.uk/images/2024/211800_995030.jpg
As We Work Well gears up to launch W3Fit in the US, we ask founder Lucy Hugo and W3Fit co-founder David Zarb Jenkins for an update
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Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
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Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a ...
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The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant ...
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In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence.
Featured supplier news
Featured supplier news: Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members.
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: GANTNER
GANTNER optimizes and simplifies the organisation of fitness clubs....
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Speedflex (Europe) Ltd. press release: Speedflex hosts networking golf day at Close House
Speedflex, renowned for its innovative approach to fitness, recently ventured into new territory by hosting its first-ever networking golf day at Close House, one of the most renowned golfing destinations in the UK.
Featured press releases
Wattbike Ltd press release: EXOS adds Wattbike to its supplier list
Wattbike, leaders in indoor cycling, is proud to announce that wattbike is now included as an official supplier with Exos, global experts in human performance and corporate wellbeing solutions.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Loughton, IG10
Knight Frank
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Grantham, Leicestershire
Belvoir Castle
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Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
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Diary dates
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Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
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Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
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