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FreeMotion Fitness
FreeMotion Fitness
FreeMotion Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Bodytec - Bringing EMS personal training to the classic low-cost gym

Entrepreneur Frank Hassler has been a successful German gym operator for many years. After witnessing the benefits of EMS technology both as a customer and as an operator, he set about combining his traditional budget studio with EMS personal training. The result was a synergistic pairing that led to an increase in revenue and customer loyalty

Published in Health Club Management 2018 issue 1
Frank Hassler has opened his own EMS studio, which is called bodyloft
Frank Hassler has opened his own EMS studio, which is called bodyloft
The concept offers a more effective personal training alternative to the traditional gym, and unlike members of stand-alone EMS studios, bodyloft customers also receive access to a complete fi tness centre and its extra services

Frank Hassler’s studio, the easy Fit in Schwenningen, Germany, is a well-equipped premium discount gym. In addition to training equipment, the studio, which is open 14 hours a day, seven days a week, offers numerous extras rarely found at a low-cost gym. These include courses, a drinks bar and a sauna. In all, the concept is attractively positioned and has successfully established itself as a premium low-cost studio.

IN-GYM CONCEPT
Hassler has also been working with a successful German EMS franchise that has been growing and expanding internationally in recent years. As a result, Hassler could be called a ‘child of two worlds’. He understands the goals and needs of the traditional clientele, but he also appreciates the high willingness of EMS customers to pay for efficient and time-saving personal training. After eight years with the leading EMS studio concept, Hassler knew that he wanted to find a way to take advantage of both worlds for himself. To that end, last year Hassler opened his own EMS studio called bodyloft, and placed it within his existing fitness centre. The concept has worked so well that a second in-gym EMS studio opened in another one of his fitness centres in December 2017. Existing easy Fit members who want to undertake EMS training are given additional contracts with bodyloft, which offers highly effective EMS personal training at regular market prices. At bodyloft, and in EMS studios in general, EMS is performed for 20 minutes once a week with a trainer, and customers can still make full use of the easy Fit facility at the same time.

ADDED BENEFITS
Those new to the idea of an in-gym EMS studio may believe that placing an EMS studio within a gym facility will lead to direct competition for customers; however, Hassler has found the opposite to be true.

He says: “The goal is to get our people from easy Fit into bodyloft. There, they pay higher contributions for highly efficient personal training with EMS. With fixed appointments and personal support, EMS is very motivating and results in improved customer loyalty. In principle, EMS customers become members of both the classic gym and the EMS studio.”

Hassler adds that original gym customers who sign up for EMS training are not los t to the EMS studio because as soon as the customer quits EMS, their original gym contract is automatically reactivated.

He explains: "Gym customers get a new contract on joining bodyloft, making both the EMS studio and the gym available to them. Since the old contract is simply paused and reactivated at a later date, there's no real migration to the EMS concept. If a customer no longer wishes to have EMS sessions, he or she is automatically returned to the easy Fit contract, rather than lost."

UNIQUE ENVIRONMENT
Anyone visiting bodyloft would struggle to guess that it has the same provider as easy Fit. This is because bodyloft has a very different appeal to the more affordable easy Fit – in terms of appearance, advertising and design. Starting from the EMS studio’s entrance, customers are given the impression that the space is entirely separate from the gym. It has its own distinct branding, which is more elegant and sophisticated, and bodyloft’s EMS trainers wear a noticeably different uniform to their easy Fit colleagues. Both concepts also have different opening hours and, as usual with EMS training, there are always fixed appointments.

The bodyloft clientele receive special, platinum-coloured membership cards with which they can also access the classic easy Fit studio, if desired. And an added bonus is t hat bodyloft memberships include access to all of easy Fit’s services, such as use of the sauna and drinks bar. According to Hassler, this is a first for an EMS studio. He says: "Nobody in the EMS sector offers that much – the bodyloft customer has everything."

THE USP ADVANTAGE
The in-gym studio provides Hassler with multiple unique selling points. Specifically, the concept set s itself apart from other classic studios by offering a more effective personal training alternative to the traditional gym, and unlike members of stand-alone EMS studios, bodyloft customers also receive access to a complete fitness centre and its extra services.

The in-gym bodyloft concept has been in existence since the end of 2016. Its second studio launched in December 2017. Approximately 75 percent of bodyloft customers are from the existing easy Fit fitness centre and the remaining 25 per cent a renew external bodyloft clients. Hassler broke-even with bodyloft after just six months.

Contact information

TEL: +44 (0)208 068 0780
EMAIL: [email protected]
WEB: www.miha-bodytec.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
bodyloft has a different appeal
from the more affordable
easy Fit brand, although they
are from the same provider
bodyloft has a different appeal from the more affordable easy Fit brand, although they are from the same provider
bodyloft has a different appeal from the more affordable easy Fit brand, although they are from the same provider
bodyloft has a different appeal from the more affordable easy Fit brand, although they are from the same provider
bodyloft has a different appeal from the more affordable easy Fit brand, although they are from the same provider
bodyloft has a different appeal from the more affordable easy Fit brand, although they are from the same provider
https://www.leisureopportunities.co.uk/images/364437_89602.jpg
Bringing EMS personal training to the classic low-cost gym
miha Bodytec Frank Hassler, Entrepreneur, EMS Studio,miha Bodytec, EMS personal training, Frank Hassler
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Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
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Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
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Property & Tenders
Welwyn Garden City
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Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: Bodytec - Bringing EMS personal training to the classic low-cost gym

Entrepreneur Frank Hassler has been a successful German gym operator for many years. After witnessing the benefits of EMS technology both as a customer and as an operator, he set about combining his traditional budget studio with EMS personal training. The result was a synergistic pairing that led to an increase in revenue and customer loyalty

Published in Health Club Management 2018 issue 1
Frank Hassler has opened his own EMS studio, which is called bodyloft
Frank Hassler has opened his own EMS studio, which is called bodyloft
The concept offers a more effective personal training alternative to the traditional gym, and unlike members of stand-alone EMS studios, bodyloft customers also receive access to a complete fi tness centre and its extra services

Frank Hassler’s studio, the easy Fit in Schwenningen, Germany, is a well-equipped premium discount gym. In addition to training equipment, the studio, which is open 14 hours a day, seven days a week, offers numerous extras rarely found at a low-cost gym. These include courses, a drinks bar and a sauna. In all, the concept is attractively positioned and has successfully established itself as a premium low-cost studio.

IN-GYM CONCEPT
Hassler has also been working with a successful German EMS franchise that has been growing and expanding internationally in recent years. As a result, Hassler could be called a ‘child of two worlds’. He understands the goals and needs of the traditional clientele, but he also appreciates the high willingness of EMS customers to pay for efficient and time-saving personal training. After eight years with the leading EMS studio concept, Hassler knew that he wanted to find a way to take advantage of both worlds for himself. To that end, last year Hassler opened his own EMS studio called bodyloft, and placed it within his existing fitness centre. The concept has worked so well that a second in-gym EMS studio opened in another one of his fitness centres in December 2017. Existing easy Fit members who want to undertake EMS training are given additional contracts with bodyloft, which offers highly effective EMS personal training at regular market prices. At bodyloft, and in EMS studios in general, EMS is performed for 20 minutes once a week with a trainer, and customers can still make full use of the easy Fit facility at the same time.

ADDED BENEFITS
Those new to the idea of an in-gym EMS studio may believe that placing an EMS studio within a gym facility will lead to direct competition for customers; however, Hassler has found the opposite to be true.

He says: “The goal is to get our people from easy Fit into bodyloft. There, they pay higher contributions for highly efficient personal training with EMS. With fixed appointments and personal support, EMS is very motivating and results in improved customer loyalty. In principle, EMS customers become members of both the classic gym and the EMS studio.”

Hassler adds that original gym customers who sign up for EMS training are not los t to the EMS studio because as soon as the customer quits EMS, their original gym contract is automatically reactivated.

He explains: "Gym customers get a new contract on joining bodyloft, making both the EMS studio and the gym available to them. Since the old contract is simply paused and reactivated at a later date, there's no real migration to the EMS concept. If a customer no longer wishes to have EMS sessions, he or she is automatically returned to the easy Fit contract, rather than lost."

UNIQUE ENVIRONMENT
Anyone visiting bodyloft would struggle to guess that it has the same provider as easy Fit. This is because bodyloft has a very different appeal to the more affordable easy Fit – in terms of appearance, advertising and design. Starting from the EMS studio’s entrance, customers are given the impression that the space is entirely separate from the gym. It has its own distinct branding, which is more elegant and sophisticated, and bodyloft’s EMS trainers wear a noticeably different uniform to their easy Fit colleagues. Both concepts also have different opening hours and, as usual with EMS training, there are always fixed appointments.

The bodyloft clientele receive special, platinum-coloured membership cards with which they can also access the classic easy Fit studio, if desired. And an added bonus is t hat bodyloft memberships include access to all of easy Fit’s services, such as use of the sauna and drinks bar. According to Hassler, this is a first for an EMS studio. He says: "Nobody in the EMS sector offers that much – the bodyloft customer has everything."

THE USP ADVANTAGE
The in-gym studio provides Hassler with multiple unique selling points. Specifically, the concept set s itself apart from other classic studios by offering a more effective personal training alternative to the traditional gym, and unlike members of stand-alone EMS studios, bodyloft customers also receive access to a complete fitness centre and its extra services.

The in-gym bodyloft concept has been in existence since the end of 2016. Its second studio launched in December 2017. Approximately 75 percent of bodyloft customers are from the existing easy Fit fitness centre and the remaining 25 per cent a renew external bodyloft clients. Hassler broke-even with bodyloft after just six months.

Contact information

TEL: +44 (0)208 068 0780
EMAIL: [email protected]
WEB: www.miha-bodytec.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
bodyloft has a different appeal
from the more affordable
easy Fit brand, although they
are from the same provider
bodyloft has a different appeal from the more affordable easy Fit brand, although they are from the same provider
bodyloft has a different appeal from the more affordable easy Fit brand, although they are from the same provider
bodyloft has a different appeal from the more affordable easy Fit brand, although they are from the same provider
bodyloft has a different appeal from the more affordable easy Fit brand, although they are from the same provider
bodyloft has a different appeal from the more affordable easy Fit brand, although they are from the same provider
https://www.leisureopportunities.co.uk/images/364437_89602.jpg
Bringing EMS personal training to the classic low-cost gym
miha Bodytec Frank Hassler, Entrepreneur, EMS Studio,miha Bodytec, EMS personal training, Frank Hassler
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
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Half of UK adults aren't happy with their physical fitness levels, according to a study ...
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Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
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Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
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In a major move against the gym market, Apple has revealed a number of upgrades ...
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Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
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Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
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An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
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Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Octane Fitness: Fitness equipment
Management software
Premier Software Solutions: Management software
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Himalayan Source: Salt therapy products
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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