GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
fibodo Limited
fibodo Limited
fibodo Limited
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Training: Training Europe

The PT market varies hugely across Europe. Niels Gronau and Julian Berriman present the highlights of new research into the sector

Published in Health Club Management 2018 issue 4
PTs reported having a maximum average availability of 21.4 hours a week during which they could work / PHOTOS: COURTESY OF FITNESS FIRST
PTs reported having a maximum average availability of 21.4 hours a week during which they could work / PHOTOS: COURTESY OF FITNESS FIRST
The total number of personal trainers in all 15 European countries comes to 70,700. The highest number – by far – is seen in the United Kingdom, with a total of more than 26,000

The market for personal training is growing fast, but we know very little about its scope and the livelihoods of the people working in the sector, so industry body EuropeActive set out to put that right.

In 2017, the organisation commissioned German research company Edelhelfer to look into the state of the PT market in 15 European countries via an online survey. The report which was produced – Personal Training in Europe – was sponsored by industry supplier MIHA Bodytec and TomTom

Industry professionals were asked about various aspects of personal training, such as pricing, client-types, marketing activity and also threats and opportunities.

A total of 4,370 people took part in the survey; 3,944 were located in the target countries and 2,819 were personal trainers.

Due to the scarcity of information, carefully curated numbers from LinkedIn were also used to get an understanding of individual market sizes across the 15 countries.

Although the figures must be interpreted carefully, they allow for a basic comparison between the different countries and an initial assessment of the size of the PT market in Europe.

How many PTs are there?
Taking these calculations as a basis, the total number of PTs in all 15 countries comes to 70,700. The highest number by far, is seen in the UK, with a total of more than 26,000.

In relation to the overall population, the highest market penetration was identified as being in Ireland and the UK.

In 13 of the 15 analysed countries, there are more male personal trainers than female, with the proportion ranging from almost equal in Austria (47.6 per cent) to less than a fifth in Italy (18.5 per cent). The only exceptions were Finland and Norway with 59.7 per cent and 51.5 per cent female.

Personal trainers are a young group, with an average age of 34. This might be due to capability or to personal training being a new industry that’s still developing, or because the career choice wasn’t available to previous generations. It might also be that active work appeals to younger people.

How much do PTs charge?
The average price for a one-to-one personal training session in Europe is €53. The lowest average of €35 is seen in Italy, Spain, Portugal and Ireland. By far the highest average rate for a one-to-one session is seen in Switzerland at €119.

Beyond the description of the actual prices of personal training in the individual markets, the relationship between these prices and specific parameters is worth examining.

It seems that the higher the fitness-related qualification achieved, the higher the price charged by that trainer: while a personal trainer with a basic qualification charges €53.30 an hour, the price increases with higher levels of education.

Do they enjoy the work?
Most PTs are generally satisfied with their decision to take this career path, reportedly enjoying their work.

The ‘happiest’ PTs are based in the Netherlands, Germany and Austria and the most important reason for this generally high level of satisfaction is seen as the ‘opportunity to help people’, followed by the fun nature of the work and the potential for personal development.

Full-time and part-time personal trainers are distributed relatively evenly throughout the industry. However, the huge majority work on a self-employed basis. On average, PTs reported having a maximum availability of 21.4 hours during which they could work each week.

The time spent in actual PT sessions – as a proportion of the total overall work of being a trainer – varies from 30 per cent to more than 50 per cent, depending on the country.

Does getting trained make a difference?
It’s generally accepted that a good education is an essential prerequisite to becoming a successful personal trainer. An adequate education is also a strong selling proposition and a requirement for good customer retention. Official educational requirements, however, differ greatly from country to country.

While a personal trainer doesn’t need a formal education in some countries, in others there are specific minimum requirements that have to be fulfilled before someone can work as a personal trainer and again, the offerings of the different national training providers vary hugely from country to country, with no real average being identified.

Given this complex international educational system, the majority of personal trainers said they believe international standards would be useful and the European Register of Exercise Professionals (EREPS) is seen as a driving force for the development of these, not only for personal trainers, but also for fitness professionals in general.

NUMBER OF PERSONAL TRAINERS +
PRICE FOR A ONE-TO-ONE TRAINING SESSION

Find out more

Personal Training in Europe, EuropeActive and Edelhelfer’s study into the personal training market across 15 European countries can be ordered by emailing research company Edelhelfer at contactedelhelfer.eu

EuropeActive and Edelhelfer’s study
EuropeActive and Edelhelfer’s study
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The PT market varies hugely across Europe
The PT market varies hugely across Europe
Most PTs are satisfied with their decision to take this career path. The happiest PTs are in the Netherlands / PHOTO: COURTESY OF FITNESS FIRST
Most PTs are satisfied with their decision to take this career path. The happiest PTs are in the Netherlands / PHOTO: COURTESY OF FITNESS FIRST
https://www.leisureopportunities.co.uk/images/228889_378719.jpg
New research commissioned by EuropeActive gives us fresh insights into the personal training market in Europe. We analyse the findings...
Niels Gronau and Julian Berriman ,EuropeActive, personal training market, Research,
HCM magazine
High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
HCM magazine
This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Profile
The chair of énergie and vice chair of BMF talks to Kate Cracknell about creating an omnichannel approach that brings together indoor, outdoor, online and VR
HCM Magazine
Interview
Smart clubs, a deal with 1Rebel and a collaboration with Amazon. The co-founder and CEO of Saudi Arabia’s Armah Sports talks to Kate Cracknell
HCM Magazine
Sponsored
Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
Opinion
Steve Ward celebrates the transformational energy being unleashed in the fitness industry by the pandemic
HCM Magazine
HCM People
Having someone just feeling comfortable walking into the gym is important
HCM Magazine
Latest News
HCM editor, Liz Terry, has launched a Parliamentary Petition calling for gyms to be in ...
Latest News
The failure to tackle the UK's obesity crisis is down to successive governments being guilty ...
Latest News
Les Mills has launched a new digital content solution to support health and fitness operators ...
Latest News
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room ...
Latest News
Nuffield Health has launched a series of free, online classes focused on emotional wellbeing. The ...
Latest News
Resistance training is just as beneficial for men and women over the age of 50, ...
Latest News
Fitness, sport and leisure sector professionals who have continued to deliver services to their communities ...
Latest News
A national survey has launched to chart the mental health of the fitness and physical ...
FREE WEBINAR
promotion
This free webinar on 26 January will see our panellists reflect on the changes to work in 2020, and their priorities for 2021.
Opinion: 2021 is the year to prioritise global culture
Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Volution
Volution uses data to connect the digital with the physical and partners with health and ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Member feedback software
AskNicely: Member feedback software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
TRX Training: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Training: Training Europe

The PT market varies hugely across Europe. Niels Gronau and Julian Berriman present the highlights of new research into the sector

Published in Health Club Management 2018 issue 4
PTs reported having a maximum average availability of 21.4 hours a week during which they could work / PHOTOS: COURTESY OF FITNESS FIRST
PTs reported having a maximum average availability of 21.4 hours a week during which they could work / PHOTOS: COURTESY OF FITNESS FIRST
The total number of personal trainers in all 15 European countries comes to 70,700. The highest number – by far – is seen in the United Kingdom, with a total of more than 26,000

The market for personal training is growing fast, but we know very little about its scope and the livelihoods of the people working in the sector, so industry body EuropeActive set out to put that right.

In 2017, the organisation commissioned German research company Edelhelfer to look into the state of the PT market in 15 European countries via an online survey. The report which was produced – Personal Training in Europe – was sponsored by industry supplier MIHA Bodytec and TomTom

Industry professionals were asked about various aspects of personal training, such as pricing, client-types, marketing activity and also threats and opportunities.

A total of 4,370 people took part in the survey; 3,944 were located in the target countries and 2,819 were personal trainers.

Due to the scarcity of information, carefully curated numbers from LinkedIn were also used to get an understanding of individual market sizes across the 15 countries.

Although the figures must be interpreted carefully, they allow for a basic comparison between the different countries and an initial assessment of the size of the PT market in Europe.

How many PTs are there?
Taking these calculations as a basis, the total number of PTs in all 15 countries comes to 70,700. The highest number by far, is seen in the UK, with a total of more than 26,000.

In relation to the overall population, the highest market penetration was identified as being in Ireland and the UK.

In 13 of the 15 analysed countries, there are more male personal trainers than female, with the proportion ranging from almost equal in Austria (47.6 per cent) to less than a fifth in Italy (18.5 per cent). The only exceptions were Finland and Norway with 59.7 per cent and 51.5 per cent female.

Personal trainers are a young group, with an average age of 34. This might be due to capability or to personal training being a new industry that’s still developing, or because the career choice wasn’t available to previous generations. It might also be that active work appeals to younger people.

How much do PTs charge?
The average price for a one-to-one personal training session in Europe is €53. The lowest average of €35 is seen in Italy, Spain, Portugal and Ireland. By far the highest average rate for a one-to-one session is seen in Switzerland at €119.

Beyond the description of the actual prices of personal training in the individual markets, the relationship between these prices and specific parameters is worth examining.

It seems that the higher the fitness-related qualification achieved, the higher the price charged by that trainer: while a personal trainer with a basic qualification charges €53.30 an hour, the price increases with higher levels of education.

Do they enjoy the work?
Most PTs are generally satisfied with their decision to take this career path, reportedly enjoying their work.

The ‘happiest’ PTs are based in the Netherlands, Germany and Austria and the most important reason for this generally high level of satisfaction is seen as the ‘opportunity to help people’, followed by the fun nature of the work and the potential for personal development.

Full-time and part-time personal trainers are distributed relatively evenly throughout the industry. However, the huge majority work on a self-employed basis. On average, PTs reported having a maximum availability of 21.4 hours during which they could work each week.

The time spent in actual PT sessions – as a proportion of the total overall work of being a trainer – varies from 30 per cent to more than 50 per cent, depending on the country.

Does getting trained make a difference?
It’s generally accepted that a good education is an essential prerequisite to becoming a successful personal trainer. An adequate education is also a strong selling proposition and a requirement for good customer retention. Official educational requirements, however, differ greatly from country to country.

While a personal trainer doesn’t need a formal education in some countries, in others there are specific minimum requirements that have to be fulfilled before someone can work as a personal trainer and again, the offerings of the different national training providers vary hugely from country to country, with no real average being identified.

Given this complex international educational system, the majority of personal trainers said they believe international standards would be useful and the European Register of Exercise Professionals (EREPS) is seen as a driving force for the development of these, not only for personal trainers, but also for fitness professionals in general.

NUMBER OF PERSONAL TRAINERS +
PRICE FOR A ONE-TO-ONE TRAINING SESSION

Find out more

Personal Training in Europe, EuropeActive and Edelhelfer’s study into the personal training market across 15 European countries can be ordered by emailing research company Edelhelfer at contactedelhelfer.eu

EuropeActive and Edelhelfer’s study
EuropeActive and Edelhelfer’s study
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The PT market varies hugely across Europe
The PT market varies hugely across Europe
Most PTs are satisfied with their decision to take this career path. The happiest PTs are in the Netherlands / PHOTO: COURTESY OF FITNESS FIRST
Most PTs are satisfied with their decision to take this career path. The happiest PTs are in the Netherlands / PHOTO: COURTESY OF FITNESS FIRST
https://www.leisureopportunities.co.uk/images/228889_378719.jpg
New research commissioned by EuropeActive gives us fresh insights into the personal training market in Europe. We analyse the findings...
Niels Gronau and Julian Berriman ,EuropeActive, personal training market, Research,
Latest News
HCM editor, Liz Terry, has launched a Parliamentary Petition calling for gyms to be in ...
Latest News
The failure to tackle the UK's obesity crisis is down to successive governments being guilty ...
Latest News
Les Mills has launched a new digital content solution to support health and fitness operators ...
Latest News
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room ...
Latest News
Nuffield Health has launched a series of free, online classes focused on emotional wellbeing. The ...
Latest News
Resistance training is just as beneficial for men and women over the age of 50, ...
Latest News
Fitness, sport and leisure sector professionals who have continued to deliver services to their communities ...
Latest News
A national survey has launched to chart the mental health of the fitness and physical ...
Latest News
One of England's highest ranking police officers has called on government ministers to clearly define ...
Latest News
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch ...
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
FREE WEBINAR
promotion
This free webinar on 26 January will see our panellists reflect on the changes to work in 2020, and their priorities for 2021.
Opinion: 2021 is the year to prioritise global culture
Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Volution
Volution uses data to connect the digital with the physical and partners with health and ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Member feedback software
AskNicely: Member feedback software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
TRX Training: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
fibodo Limited
fibodo Limited