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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Training: Training Europe

The PT market varies hugely across Europe. Niels Gronau and Julian Berriman present the highlights of new research into the sector

Published in Health Club Management 2018 issue 4
PTs reported having a maximum average availability of 21.4 hours a week during which they could work / PHOTOS: COURTESY OF FITNESS FIRST
PTs reported having a maximum average availability of 21.4 hours a week during which they could work / PHOTOS: COURTESY OF FITNESS FIRST
The total number of personal trainers in all 15 European countries comes to 70,700. The highest number – by far – is seen in the United Kingdom, with a total of more than 26,000

The market for personal training is growing fast, but we know very little about its scope and the livelihoods of the people working in the sector, so industry body EuropeActive set out to put that right.

In 2017, the organisation commissioned German research company Edelhelfer to look into the state of the PT market in 15 European countries via an online survey. The report which was produced – Personal Training in Europe – was sponsored by industry supplier MIHA Bodytec and TomTom

Industry professionals were asked about various aspects of personal training, such as pricing, client-types, marketing activity and also threats and opportunities.

A total of 4,370 people took part in the survey; 3,944 were located in the target countries and 2,819 were personal trainers.

Due to the scarcity of information, carefully curated numbers from LinkedIn were also used to get an understanding of individual market sizes across the 15 countries.

Although the figures must be interpreted carefully, they allow for a basic comparison between the different countries and an initial assessment of the size of the PT market in Europe.

How many PTs are there?
Taking these calculations as a basis, the total number of PTs in all 15 countries comes to 70,700. The highest number by far, is seen in the UK, with a total of more than 26,000.

In relation to the overall population, the highest market penetration was identified as being in Ireland and the UK.

In 13 of the 15 analysed countries, there are more male personal trainers than female, with the proportion ranging from almost equal in Austria (47.6 per cent) to less than a fifth in Italy (18.5 per cent). The only exceptions were Finland and Norway with 59.7 per cent and 51.5 per cent female.

Personal trainers are a young group, with an average age of 34. This might be due to capability or to personal training being a new industry that’s still developing, or because the career choice wasn’t available to previous generations. It might also be that active work appeals to younger people.

How much do PTs charge?
The average price for a one-to-one personal training session in Europe is €53. The lowest average of €35 is seen in Italy, Spain, Portugal and Ireland. By far the highest average rate for a one-to-one session is seen in Switzerland at €119.

Beyond the description of the actual prices of personal training in the individual markets, the relationship between these prices and specific parameters is worth examining.

It seems that the higher the fitness-related qualification achieved, the higher the price charged by that trainer: while a personal trainer with a basic qualification charges €53.30 an hour, the price increases with higher levels of education.

Do they enjoy the work?
Most PTs are generally satisfied with their decision to take this career path, reportedly enjoying their work.

The ‘happiest’ PTs are based in the Netherlands, Germany and Austria and the most important reason for this generally high level of satisfaction is seen as the ‘opportunity to help people’, followed by the fun nature of the work and the potential for personal development.

Full-time and part-time personal trainers are distributed relatively evenly throughout the industry. However, the huge majority work on a self-employed basis. On average, PTs reported having a maximum availability of 21.4 hours during which they could work each week.

The time spent in actual PT sessions – as a proportion of the total overall work of being a trainer – varies from 30 per cent to more than 50 per cent, depending on the country.

Does getting trained make a difference?
It’s generally accepted that a good education is an essential prerequisite to becoming a successful personal trainer. An adequate education is also a strong selling proposition and a requirement for good customer retention. Official educational requirements, however, differ greatly from country to country.

While a personal trainer doesn’t need a formal education in some countries, in others there are specific minimum requirements that have to be fulfilled before someone can work as a personal trainer and again, the offerings of the different national training providers vary hugely from country to country, with no real average being identified.

Given this complex international educational system, the majority of personal trainers said they believe international standards would be useful and the European Register of Exercise Professionals (EREPS) is seen as a driving force for the development of these, not only for personal trainers, but also for fitness professionals in general.

NUMBER OF PERSONAL TRAINERS +
PRICE FOR A ONE-TO-ONE TRAINING SESSION

Find out more

Personal Training in Europe, EuropeActive and Edelhelfer’s study into the personal training market across 15 European countries can be ordered by emailing research company Edelhelfer at contactedelhelfer.eu

EuropeActive and Edelhelfer’s study
EuropeActive and Edelhelfer’s study
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The PT market varies hugely across Europe
The PT market varies hugely across Europe
Most PTs are satisfied with their decision to take this career path. The happiest PTs are in the Netherlands / PHOTO: COURTESY OF FITNESS FIRST
Most PTs are satisfied with their decision to take this career path. The happiest PTs are in the Netherlands / PHOTO: COURTESY OF FITNESS FIRST
https://www.leisureopportunities.co.uk/images/228889_378719.jpg
New research commissioned by EuropeActive gives us fresh insights into the personal training market in Europe. We analyse the findings...
Niels Gronau and Julian Berriman ,EuropeActive, personal training market, Research,
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features

Training: Training Europe

The PT market varies hugely across Europe. Niels Gronau and Julian Berriman present the highlights of new research into the sector

Published in Health Club Management 2018 issue 4
PTs reported having a maximum average availability of 21.4 hours a week during which they could work / PHOTOS: COURTESY OF FITNESS FIRST
PTs reported having a maximum average availability of 21.4 hours a week during which they could work / PHOTOS: COURTESY OF FITNESS FIRST
The total number of personal trainers in all 15 European countries comes to 70,700. The highest number – by far – is seen in the United Kingdom, with a total of more than 26,000

The market for personal training is growing fast, but we know very little about its scope and the livelihoods of the people working in the sector, so industry body EuropeActive set out to put that right.

In 2017, the organisation commissioned German research company Edelhelfer to look into the state of the PT market in 15 European countries via an online survey. The report which was produced – Personal Training in Europe – was sponsored by industry supplier MIHA Bodytec and TomTom

Industry professionals were asked about various aspects of personal training, such as pricing, client-types, marketing activity and also threats and opportunities.

A total of 4,370 people took part in the survey; 3,944 were located in the target countries and 2,819 were personal trainers.

Due to the scarcity of information, carefully curated numbers from LinkedIn were also used to get an understanding of individual market sizes across the 15 countries.

Although the figures must be interpreted carefully, they allow for a basic comparison between the different countries and an initial assessment of the size of the PT market in Europe.

How many PTs are there?
Taking these calculations as a basis, the total number of PTs in all 15 countries comes to 70,700. The highest number by far, is seen in the UK, with a total of more than 26,000.

In relation to the overall population, the highest market penetration was identified as being in Ireland and the UK.

In 13 of the 15 analysed countries, there are more male personal trainers than female, with the proportion ranging from almost equal in Austria (47.6 per cent) to less than a fifth in Italy (18.5 per cent). The only exceptions were Finland and Norway with 59.7 per cent and 51.5 per cent female.

Personal trainers are a young group, with an average age of 34. This might be due to capability or to personal training being a new industry that’s still developing, or because the career choice wasn’t available to previous generations. It might also be that active work appeals to younger people.

How much do PTs charge?
The average price for a one-to-one personal training session in Europe is €53. The lowest average of €35 is seen in Italy, Spain, Portugal and Ireland. By far the highest average rate for a one-to-one session is seen in Switzerland at €119.

Beyond the description of the actual prices of personal training in the individual markets, the relationship between these prices and specific parameters is worth examining.

It seems that the higher the fitness-related qualification achieved, the higher the price charged by that trainer: while a personal trainer with a basic qualification charges €53.30 an hour, the price increases with higher levels of education.

Do they enjoy the work?
Most PTs are generally satisfied with their decision to take this career path, reportedly enjoying their work.

The ‘happiest’ PTs are based in the Netherlands, Germany and Austria and the most important reason for this generally high level of satisfaction is seen as the ‘opportunity to help people’, followed by the fun nature of the work and the potential for personal development.

Full-time and part-time personal trainers are distributed relatively evenly throughout the industry. However, the huge majority work on a self-employed basis. On average, PTs reported having a maximum availability of 21.4 hours during which they could work each week.

The time spent in actual PT sessions – as a proportion of the total overall work of being a trainer – varies from 30 per cent to more than 50 per cent, depending on the country.

Does getting trained make a difference?
It’s generally accepted that a good education is an essential prerequisite to becoming a successful personal trainer. An adequate education is also a strong selling proposition and a requirement for good customer retention. Official educational requirements, however, differ greatly from country to country.

While a personal trainer doesn’t need a formal education in some countries, in others there are specific minimum requirements that have to be fulfilled before someone can work as a personal trainer and again, the offerings of the different national training providers vary hugely from country to country, with no real average being identified.

Given this complex international educational system, the majority of personal trainers said they believe international standards would be useful and the European Register of Exercise Professionals (EREPS) is seen as a driving force for the development of these, not only for personal trainers, but also for fitness professionals in general.

NUMBER OF PERSONAL TRAINERS +
PRICE FOR A ONE-TO-ONE TRAINING SESSION

Find out more

Personal Training in Europe, EuropeActive and Edelhelfer’s study into the personal training market across 15 European countries can be ordered by emailing research company Edelhelfer at contactedelhelfer.eu

EuropeActive and Edelhelfer’s study
EuropeActive and Edelhelfer’s study
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The PT market varies hugely across Europe
The PT market varies hugely across Europe
Most PTs are satisfied with their decision to take this career path. The happiest PTs are in the Netherlands / PHOTO: COURTESY OF FITNESS FIRST
Most PTs are satisfied with their decision to take this career path. The happiest PTs are in the Netherlands / PHOTO: COURTESY OF FITNESS FIRST
https://www.leisureopportunities.co.uk/images/228889_378719.jpg
New research commissioned by EuropeActive gives us fresh insights into the personal training market in Europe. We analyse the findings...
Niels Gronau and Julian Berriman ,EuropeActive, personal training market, Research,
Latest News
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, ...
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Gains made getting people more physically active over the last few years were all but ...
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Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
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The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
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Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
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Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
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Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
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Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
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Click on a catalogue to view it online
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Locking solutions
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Kemitron GmbH: Hydrotherapy / spa fragrances
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11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
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Diary dates
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Diary dates
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IFEMA, Madrid, Spain
Diary dates
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Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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