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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

People profiles: Emma & Matthias Lehners

Founders, Bodystreet

Published in Health Club Management 2017 issue 10
The Lehners saw franchising as the quickest way to grow
The Lehners saw franchising as the quickest way to grow
The EMS method fits perfectly into the modern lifestyle as users can achieve great results within a short amount of time and no longer have to spend hours in a gym to get fit

How did you come up with the idea for Bodystreet?
We started a small gym called Munich Health some years back, which did well and led us to start thinking about how we could use electro muscle stimulation (EMS) technology within the gym. We soon realised this was actually a concept of its own if used in a personal, boutique style fitness centre, and boom, the Bodystreet EMS studio concept was born! We knew we wanted it to grow as a franchise system, and that has worked beyond our initial expectations.

Why franchising?
Franchising is an ideal way to build a brand, and to do so quickly. To be the market leader we needed speed, but without sacrificing quality. We’ve set up a great system that helps both the franchisor and franchisee grow.

How has the company grown since your launch in 2007?
We first launched Bodystreet in Munich, Germany with three studios, before growing that into the rest of Germany and then into Europe. We now see the whole world as our market. There are currently nearly 260 studios across Germany, Austria and the UK. We’re also excited to say that Italy’s first Bodystreet studio will be opening this month!

How has that journey been?
It’s been quite a ride! Through the past 10 years, we’ve had good and bad experiences, but this is a key strength of ours. All of our services contain our past experience and our franchisees also benefit from this. The main lesson we’ve learned along the way is that franchising is a people-centred business. People are really diverse, but a common desire is that we want to belong to a community. This is what we offer to our clients, employees and franchisees.

How does the German fitness industry compare with countries like the UK and US?
The UK and German fitness markets are the two strongest fitness markets in Europe in terms of members and turnover. In both markets, the successful players are the budget or premium chains, while independent players often struggle to carve out a good chunk of the market. Bodystreet straddles both the independent and chain sector. We benefit from being a franchise concept that is locally connected through each franchisee, while all the studios are seen by the customer as a larger chain.

What do you think the future holds for EMS?
EMS is undeniably still in the growth phase and the German market is the most developed EMS market in Europe. Nonetheless, it still has a lot of potential, and as a market leader, Bodystreet has a key role to play. The EMS method fits perfectly into the modern lifestyle as users can achieve great results within a short amount of time and no longer have to spend hours in a gym to get fit. We believe that this concept will really take over ev lone – it must be used with an EMS-trained PT and training must be done once a week.

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https://www.leisureopportunities.co.uk/images/444331_376994.jpg
The founders of EMS franchise Bodystreet talk about growing the business and spreading the word on EMS training
EMMA AND MATTHIAS LEHNER ,Bodystreet, EMS franchising
People
It felt as though we were building a new business
People
We realised we had a great franchise proposition: a really strong core model and technology platform, excellent data and analytics – we also generate 45 per cent site margins in the UK
People
HCM people

Dr Darshan Shah

Next Health: co-founder
Our vision is that health is not the absence of disease but the abundance of vitality
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feature
We’re identifying and upselling customers who would benefit from a direct gym membership, so we can help the sector grow again
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Bristol University has commited to embracing body positivity, creating more inclusive physical activity environments, rejecting diet culture and raising awareness of eating disorders across its sports and fitness provision. Should the rest of the fitness sector follow suit? Kath Hudson reports
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The owner of Nisus Fitness in County Kerry, Joe O'Connor explains how MZ-Remote helped grow memberships during the pandemic and transform Nisus into a hybrid boutique
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As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
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As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
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Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
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Latest News
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Opinion
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Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Featured supplier news
Featured supplier: Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to stay fighting fit this winter with a campaign intended to encourage comfort and confidence, as well as boosting health and wellness.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Design consultants
Zynk Design Consultants: Design consultants
Locking solutions
Monster Padlocks: Locking solutions
Management software
fibodo Limited: Management software
Software
Volution.fit: Software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
TRX Training: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

People profiles: Emma & Matthias Lehners

Founders, Bodystreet

Published in Health Club Management 2017 issue 10
The Lehners saw franchising as the quickest way to grow
The Lehners saw franchising as the quickest way to grow
The EMS method fits perfectly into the modern lifestyle as users can achieve great results within a short amount of time and no longer have to spend hours in a gym to get fit

How did you come up with the idea for Bodystreet?
We started a small gym called Munich Health some years back, which did well and led us to start thinking about how we could use electro muscle stimulation (EMS) technology within the gym. We soon realised this was actually a concept of its own if used in a personal, boutique style fitness centre, and boom, the Bodystreet EMS studio concept was born! We knew we wanted it to grow as a franchise system, and that has worked beyond our initial expectations.

Why franchising?
Franchising is an ideal way to build a brand, and to do so quickly. To be the market leader we needed speed, but without sacrificing quality. We’ve set up a great system that helps both the franchisor and franchisee grow.

How has the company grown since your launch in 2007?
We first launched Bodystreet in Munich, Germany with three studios, before growing that into the rest of Germany and then into Europe. We now see the whole world as our market. There are currently nearly 260 studios across Germany, Austria and the UK. We’re also excited to say that Italy’s first Bodystreet studio will be opening this month!

How has that journey been?
It’s been quite a ride! Through the past 10 years, we’ve had good and bad experiences, but this is a key strength of ours. All of our services contain our past experience and our franchisees also benefit from this. The main lesson we’ve learned along the way is that franchising is a people-centred business. People are really diverse, but a common desire is that we want to belong to a community. This is what we offer to our clients, employees and franchisees.

How does the German fitness industry compare with countries like the UK and US?
The UK and German fitness markets are the two strongest fitness markets in Europe in terms of members and turnover. In both markets, the successful players are the budget or premium chains, while independent players often struggle to carve out a good chunk of the market. Bodystreet straddles both the independent and chain sector. We benefit from being a franchise concept that is locally connected through each franchisee, while all the studios are seen by the customer as a larger chain.

What do you think the future holds for EMS?
EMS is undeniably still in the growth phase and the German market is the most developed EMS market in Europe. Nonetheless, it still has a lot of potential, and as a market leader, Bodystreet has a key role to play. The EMS method fits perfectly into the modern lifestyle as users can achieve great results within a short amount of time and no longer have to spend hours in a gym to get fit. We believe that this concept will really take over ev lone – it must be used with an EMS-trained PT and training must be done once a week.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/444331_376994.jpg
The founders of EMS franchise Bodystreet talk about growing the business and spreading the word on EMS training
EMMA AND MATTHIAS LEHNER ,Bodystreet, EMS franchising
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Featured supplier news
Featured supplier: Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to stay fighting fit this winter with a campaign intended to encourage comfort and confidence, as well as boosting health and wellness.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Design consultants
Zynk Design Consultants: Design consultants
Locking solutions
Monster Padlocks: Locking solutions
Management software
fibodo Limited: Management software
Software
Volution.fit: Software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
TRX Training: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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