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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

People profile: Dan Morgan

Founder and creator of SpeedoFit

Published in Health Club Management 2016 issue 5
Morgan’s swimming app now has 400,000 users worldwide
Morgan’s swimming app now has 400,000 users worldwide
It’s like Strava for swimmers. You can set goals, track swims, challenge friends and connect with fellow swimmers

“Back in 2009, the websites of London-based pool operators weren’t great,” says Dan Morgan, founder of the world’s most popular swimming app. 

“I couldn’t fathom why – at a time when even Transport for London had made its travel information easy to get hold of – there was nowhere to find out information about swimming. Not being able to access timetables might only seem a small barrier, but it only takes small barriers to prevent people from doing exercise.”

Rather than lament the lack of a service, he set out to provide one. The iPhone 2 had just been launched and its capabilities were transforming a number of services – a fact that hadn’t gone unnoticed by Morgan. 

“The iPhone was becoming a part of people’s lives,” he says. “Developers were creating apps people could access from their pockets, so I decided to find out how it worked and create something using the iOS platform.”

In at the deep end
Morgan’s idea for an app was simple: allow people to find a pool and book a swim. There was only one problem – he didn’t know anything about coding.

“Rather than going back to college to learn to code, I bought some books and got my head around it,” he says. “It was an intense learning experience – it took a year and had me dreaming in iOS code – but by the end of that year, I had the nucleus of an app.”

Morgan entered his app, which he named SplashPath, into UK broadcaster Channel 4’s competition for young tech entrepreneurs. He won and secured £70,000-worth of funding for the project. This enabled him to employ a developer, improve the app’s functionality and bring SplashPath to market. 

As well offering a pool locator and timetables, the app is a motivational tool. “It’s like Strava for swimmers,” says Morgan. “You can set goals, track swims, challenge friends, comment and connect with fellow swimmers.”

At this stage, most people manually log their swim data into the app. But, Morgan says: “If you use the Speedo Shine – a tracker you wear on your arm, manufactured by Misfit – when you get out of the pool it synchs with SpeedoFit.”

Going global
In 2012, SplashPath was rebranded SpeedoFit after a chance meeting with representatives of the swimwear giant. Having a globally recognised name has since aided the app’s growth and it now has more than 400,000 users globally – from the US to China.

“We have a global pool database, so anyone in any country where they speak English can use the app. That said, in addition to English, the app is translated into French and simplified Chinese,” he says.

The next step, according to Morgan, is to literally take Speedofit into the pool. “We’re hoping the next Apple Watch is waterproof,” he says. “That will open new opportunities such as tracking heart rates and automatically charting swimming distances.” ?

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https://www.leisureopportunities.co.uk/images/748409_374492.jpg
Dan Morgan learnt to code to resolve his swimming problem
Dan Morgan , Founder and creator of SpeedoFit,Dan Morgan, swimming, SpeedoFit
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features

People profile: Dan Morgan

Founder and creator of SpeedoFit

Published in Health Club Management 2016 issue 5
Morgan’s swimming app now has 400,000 users worldwide
Morgan’s swimming app now has 400,000 users worldwide
It’s like Strava for swimmers. You can set goals, track swims, challenge friends and connect with fellow swimmers

“Back in 2009, the websites of London-based pool operators weren’t great,” says Dan Morgan, founder of the world’s most popular swimming app. 

“I couldn’t fathom why – at a time when even Transport for London had made its travel information easy to get hold of – there was nowhere to find out information about swimming. Not being able to access timetables might only seem a small barrier, but it only takes small barriers to prevent people from doing exercise.”

Rather than lament the lack of a service, he set out to provide one. The iPhone 2 had just been launched and its capabilities were transforming a number of services – a fact that hadn’t gone unnoticed by Morgan. 

“The iPhone was becoming a part of people’s lives,” he says. “Developers were creating apps people could access from their pockets, so I decided to find out how it worked and create something using the iOS platform.”

In at the deep end
Morgan’s idea for an app was simple: allow people to find a pool and book a swim. There was only one problem – he didn’t know anything about coding.

“Rather than going back to college to learn to code, I bought some books and got my head around it,” he says. “It was an intense learning experience – it took a year and had me dreaming in iOS code – but by the end of that year, I had the nucleus of an app.”

Morgan entered his app, which he named SplashPath, into UK broadcaster Channel 4’s competition for young tech entrepreneurs. He won and secured £70,000-worth of funding for the project. This enabled him to employ a developer, improve the app’s functionality and bring SplashPath to market. 

As well offering a pool locator and timetables, the app is a motivational tool. “It’s like Strava for swimmers,” says Morgan. “You can set goals, track swims, challenge friends, comment and connect with fellow swimmers.”

At this stage, most people manually log their swim data into the app. But, Morgan says: “If you use the Speedo Shine – a tracker you wear on your arm, manufactured by Misfit – when you get out of the pool it synchs with SpeedoFit.”

Going global
In 2012, SplashPath was rebranded SpeedoFit after a chance meeting with representatives of the swimwear giant. Having a globally recognised name has since aided the app’s growth and it now has more than 400,000 users globally – from the US to China.

“We have a global pool database, so anyone in any country where they speak English can use the app. That said, in addition to English, the app is translated into French and simplified Chinese,” he says.

The next step, according to Morgan, is to literally take Speedofit into the pool. “We’re hoping the next Apple Watch is waterproof,” he says. “That will open new opportunities such as tracking heart rates and automatically charting swimming distances.” ?

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/748409_374492.jpg
Dan Morgan learnt to code to resolve his swimming problem
Dan Morgan , Founder and creator of SpeedoFit,Dan Morgan, swimming, SpeedoFit
Latest News
Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
Latest News
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
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Xponential Fitness has completed its initial public offering (IPO), becoming the second major franchised operator ...
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Featured supplier news
Featured supplier news: LEDSnaps announces lighting grant for gyms
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it is to get new and existing members back into the gym.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Supplier Showcases
Supplier showcase - Precor: The power of networking
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
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Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Life Fitness (UK) Ltd
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