GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Active IQ: Prepare for Social Prescribing

Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry

Published in Health Club Management 2021 issue 8
The Active IQ training courses are specially designed for fitness professionals / shutterstock/this is me
The Active IQ training courses are specially designed for fitness professionals / shutterstock/this is me
Fitness professionals make great social prescribing linkworkers, as their consultation skills, ability to recognise cues when speaking to people and follow-up on actions are all called upon

An estimated 15 million people in the UK are living with at least one long-term health condition. This number is rising year-on-year and now also includes the long-term effects of COVID-19 and its many health complications. This places a huge burden on the NHS, social care providers, communities and the economy.

Social prescribing has a large role to play in supporting society and the nation’s health, but what does it actually entail and how does the leisure industry fit into this emerging practice?

Social prescribing – also sometimes called ‘community referral’ – creates a formal way for primary care providers, such as GPs, to refer patients to a variety of non-clinical services. It involves a link worker, known as a social prescriber, who helps design a package of services or activities to suit people’s needs. These can include dance sessions, gardening clubs or even just group chats.

“Social prescribing is an approach that doesn’t look to only treat a problem medically,” says Dr Dane Vishnubala, chief medical adviser for Active IQ. “It looks at people as a whole and takes into account the many different factors that could be causing their problem. This could include financial worries, mental ill-health, physical ill-health or lack of support and community help. By looking at the whole person, social prescribing can often help solve more than just one problem and address more than one issue.

“Behaviour change sits at the heart of social prescribing and is crucial to its success. By looking not just at someone’s health, but also at the social elements behind their health and suggesting improvements to their lifestyle, we can bring about lasting change.”

Not just a medical issue
Health isn’t always a medical issue: if the pandemic has taught us one thing, it’s that health is very much a social issue too.

“Many are suffering, not just with their physical health, but their mental health too, as a result of COVID-19,” says Vishnubala. “Ironically – and worryingly – some people with anxiety or depression will find stepping into a fitness facility a daunting undertaking.”

So how can the fitness industry play its part and ensure that those working in their local community have the right skills to be able to successfully signpost people to physical activity?

“Leisure facilities and organisations will need to have a protocol in place so local social prescribers know what they offer and how they fit in,” advises Vishnubala. “Operators will also need to be alert to the other important elements of social prescribing, such as community, empathy and support. It’s not enough to just let people use the gym or join a class: this holistic view of social prescribing must be embraced too.”

Engaging your staff
The empathy, understanding and trust that fitness professionals and personal trainers impart to clients make them very well placed to take on social prescribing responsibilities, believes Vishnubala who says their knowledge, behavioural change skills, ability to listen and awareness of adapting to suit people’s needs are all important assets.

“Fitness professionals would also make great link workers as their consultation skills, ability to recognise cues when speaking to people and follow up on actions to be taken will all be called upon here.”

Engaging in social prescribing is not only very rewarding, it can also help operators keep their best staff by engaging them in this new role.

“Operators that don’t have a social prescribing arm should seek out local link workers and find out how they can help engage people at their site,” says Vishnubala. “It’s a great way for operators to keep the best PTs in the business, especially those who might be slightly older or more experienced, as their life skills and empathy are highly valuable and transferable when it comes to working with people arriving on-site via social prescribing.”

By understanding the core fundamentals of health and wellbeing, the fitness industry can help people on their fitness and wellness journey. Social prescribing gives leisure providers the chance to open their doors to new people and open their minds to new opportunities. This rewarding work will encourage fitness professionals to broaden their skillset and bespoke training is available to ensure they are confident and ready to meet the demands – and opportunities – presented by social prescribing.

More: www.activeiq.co.uk

Upskilling Staff

Active IQ has developed two qualifications in partnership with Ad-Lib Training designed to support and upskill the broader workforce within the leisure sector.

The Active IQ Level 1 Award in Influencing Health and Wellbeing focuses on providing learners with an understanding of the principles of health and wellbeing, the role of activity in health and wellbeing and the benefits of a healthy, balanced diet.

Open to anyone over the age of 14, learners will develop their communication skills and learn how to support individuals to improve their health and wellbeing.

The Active IQ Level 2 Award in Health and Community Activation, takes things a step further by looking into behavioural changes on a much deeper level. This qualification is open to anyone over the age of 16 and has no prerequisites.

Both courses will enable learners to understand:
• how lifestyle factors affect health and wellbeing
• the components of fitness
•  the principles of training
•  the role of activity on health and wellbeing
•  the barriers and motivators for leading a healthy, active lifestyle

Find out more

• Get in touch with our business development team at [email protected]

• Get more details on the Active IQ Level 1 Award in Influencing Health and Wellbeing at www.HCMmag.com/ActiveIQ-HW

Dr Dane Vishnubala is chief medical adviser for Active IQ
https://www.leisureopportunities.co.uk/images/2021/439347_249147.jpg
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM magazine
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
HCM magazine
Our competition need to fasten their seatbelts
HCM magazine
At TGOGC, we believe our own wellbeing is wrapped up in nature and the positive impact we can each have on the health of the planet
HCM Magazine
Interview
I’d like to see the gym sector help champion the social prescribing agenda, as a route to getting more people engaged in physical activity
HCM Magazine
HCM People
Our vision is a future with ethnic diversity in aquatics
HCM Magazine
Policy
As the UK government’s social prescribing initiative gains momentum, Kenny Butler calls on the sector to step up and get involved
HCM Magazine
Active ageing
David Minton says the healthy movement industry is ten times bigger than the health club sector, and the care industry four times bigger and ask why we’re not rushing to collaborate?
HCM Magazine
HCM people
This partnership with F45 is an exciting business venture for me
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Tokyo Olympics
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM Magazine
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Latest News
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
Latest News
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Power Plate: Exercise equipment
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
trade associations
International SPA Association - iSPA: trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Active IQ: Prepare for Social Prescribing

Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry

Published in Health Club Management 2021 issue 8
The Active IQ training courses are specially designed for fitness professionals / shutterstock/this is me
The Active IQ training courses are specially designed for fitness professionals / shutterstock/this is me
Fitness professionals make great social prescribing linkworkers, as their consultation skills, ability to recognise cues when speaking to people and follow-up on actions are all called upon

An estimated 15 million people in the UK are living with at least one long-term health condition. This number is rising year-on-year and now also includes the long-term effects of COVID-19 and its many health complications. This places a huge burden on the NHS, social care providers, communities and the economy.

Social prescribing has a large role to play in supporting society and the nation’s health, but what does it actually entail and how does the leisure industry fit into this emerging practice?

Social prescribing – also sometimes called ‘community referral’ – creates a formal way for primary care providers, such as GPs, to refer patients to a variety of non-clinical services. It involves a link worker, known as a social prescriber, who helps design a package of services or activities to suit people’s needs. These can include dance sessions, gardening clubs or even just group chats.

“Social prescribing is an approach that doesn’t look to only treat a problem medically,” says Dr Dane Vishnubala, chief medical adviser for Active IQ. “It looks at people as a whole and takes into account the many different factors that could be causing their problem. This could include financial worries, mental ill-health, physical ill-health or lack of support and community help. By looking at the whole person, social prescribing can often help solve more than just one problem and address more than one issue.

“Behaviour change sits at the heart of social prescribing and is crucial to its success. By looking not just at someone’s health, but also at the social elements behind their health and suggesting improvements to their lifestyle, we can bring about lasting change.”

Not just a medical issue
Health isn’t always a medical issue: if the pandemic has taught us one thing, it’s that health is very much a social issue too.

“Many are suffering, not just with their physical health, but their mental health too, as a result of COVID-19,” says Vishnubala. “Ironically – and worryingly – some people with anxiety or depression will find stepping into a fitness facility a daunting undertaking.”

So how can the fitness industry play its part and ensure that those working in their local community have the right skills to be able to successfully signpost people to physical activity?

“Leisure facilities and organisations will need to have a protocol in place so local social prescribers know what they offer and how they fit in,” advises Vishnubala. “Operators will also need to be alert to the other important elements of social prescribing, such as community, empathy and support. It’s not enough to just let people use the gym or join a class: this holistic view of social prescribing must be embraced too.”

Engaging your staff
The empathy, understanding and trust that fitness professionals and personal trainers impart to clients make them very well placed to take on social prescribing responsibilities, believes Vishnubala who says their knowledge, behavioural change skills, ability to listen and awareness of adapting to suit people’s needs are all important assets.

“Fitness professionals would also make great link workers as their consultation skills, ability to recognise cues when speaking to people and follow up on actions to be taken will all be called upon here.”

Engaging in social prescribing is not only very rewarding, it can also help operators keep their best staff by engaging them in this new role.

“Operators that don’t have a social prescribing arm should seek out local link workers and find out how they can help engage people at their site,” says Vishnubala. “It’s a great way for operators to keep the best PTs in the business, especially those who might be slightly older or more experienced, as their life skills and empathy are highly valuable and transferable when it comes to working with people arriving on-site via social prescribing.”

By understanding the core fundamentals of health and wellbeing, the fitness industry can help people on their fitness and wellness journey. Social prescribing gives leisure providers the chance to open their doors to new people and open their minds to new opportunities. This rewarding work will encourage fitness professionals to broaden their skillset and bespoke training is available to ensure they are confident and ready to meet the demands – and opportunities – presented by social prescribing.

More: www.activeiq.co.uk

Upskilling Staff

Active IQ has developed two qualifications in partnership with Ad-Lib Training designed to support and upskill the broader workforce within the leisure sector.

The Active IQ Level 1 Award in Influencing Health and Wellbeing focuses on providing learners with an understanding of the principles of health and wellbeing, the role of activity in health and wellbeing and the benefits of a healthy, balanced diet.

Open to anyone over the age of 14, learners will develop their communication skills and learn how to support individuals to improve their health and wellbeing.

The Active IQ Level 2 Award in Health and Community Activation, takes things a step further by looking into behavioural changes on a much deeper level. This qualification is open to anyone over the age of 16 and has no prerequisites.

Both courses will enable learners to understand:
• how lifestyle factors affect health and wellbeing
• the components of fitness
•  the principles of training
•  the role of activity on health and wellbeing
•  the barriers and motivators for leading a healthy, active lifestyle

Find out more

• Get in touch with our business development team at [email protected]

• Get more details on the Active IQ Level 1 Award in Influencing Health and Wellbeing at www.HCMmag.com/ActiveIQ-HW

Dr Dane Vishnubala is chief medical adviser for Active IQ
https://www.leisureopportunities.co.uk/images/2021/439347_249147.jpg
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Latest News
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
Latest News
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
Latest News
The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member ...
Latest News
The 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) begins today in Dallas, ...
Latest News
A new study has suggested that strength training can result in people losing around a ...
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Power Plate: Exercise equipment
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
trade associations
International SPA Association - iSPA: trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym