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FITNESS, HEALTH, WELLNESS

features

Fuelling fitness

Fitness brand Reebok has partnered with global architecture practice Gensler to create 'Get Pumped' – a proposal which sees redundant gas stations across the US turned into fitness hubs. Health Club Management's Kim Megson reports

By Kim Megson | Published in Leisure Management 2018 issue 1
Fitness brand Reebok has partnered with global architecture practice Gensler
Fitness brand Reebok has partnered with global architecture practice Gensler
We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car - Alfred Byun, senior associate, Gensler

The rising demand for electric cars has promoted visionary architects Gensler to image a time when gas stations are no longer needed and can be repurposed as fitness hubs.

The proposal, called Get Pumped, is a long-term vision for adaptive reuse, created in partnership with Reebok.

Gensler have imagined various ways in which these redundant facilities could become community spaces which are dedicated to wellbeing – “where people can prioritise their mental and physical wellness and access fuel for their bodies."

Scaled to fit the opportunity
Alfred Byun, senior associate at Gensler, said: “We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car. Imagine an option to leave the traffic jam to unwind with yoga, get your Crossfit Fix, or pick up a green juice and your weekly farm shop all in one place, while also charging your electric car from renewable sources.”

The concept takes on three different forms, reflecting the different types of gas/petrol stations which are scattered across the US – The Network, for major interstate rest stops; The Oasis, for larger gas stations and The Community Center for local and small town gas stations (see details, left).

Austin Malleolo, head of fitness facilities at Reebok said: “Reebok believes that we’re always training to be our best. This design work with Gensler allows us to imagine a future where there is zero barrier to entry for an opportunity to work out and be healthy.

“Consumers may not need gas stations anymore, but instead of wasting them, we’re advocating recycling them, and maximizing the space so that they become places of community.”

The Network

Major interstate rest stops will be reimagined as places where travellers can stop and generate energy through spinning and boxing, Crossfit, Les Mils classes, and running trails.

There'll also be a range of wellness activities and services on offer, from massage treatments to mindfulness and meditation. A range of healthy food and food shopping options will also be available.

The Oasis

Larger gas stations that commuters pass on small, local highways will be turned into recharge zones, to capitalise on the type of mental and physical rest those commuting need. There will be real food offerings from farms to table eateries and juice bars, as well as yoga and meditation pods. The exteriors will provide sustenance in the form of herb gardens and outdoor tracks where you can run in the fresh air.

The Community Center

Small town gas stations will be transformed in four ways for communities to enhance their healthy life. People will be able to charge electric cars, attend nutrition classes and access minimarts offering local, healthy food. Pop-up trucks will offer crossfit and spinning classes.

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https://www.leisureopportunities.co.uk/images/583741_880172.jpg
Fitness brand Reebok has partnered with global architecture practice Gensler to create 'Get Pumped' – a proposal which sees redundant gas stations across the US turned into fitness hubs
Kim Megson, Journalist, Leisure media Alfred Byun, senior associate, Gensler Austin Malleolo, head of fitness facilities, Reebok,Reebok, Gensler, Get Pumped, fitness hubs,
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features

Fuelling fitness

Fitness brand Reebok has partnered with global architecture practice Gensler to create 'Get Pumped' – a proposal which sees redundant gas stations across the US turned into fitness hubs. Health Club Management's Kim Megson reports

By Kim Megson | Published in Leisure Management 2018 issue 1
Fitness brand Reebok has partnered with global architecture practice Gensler
Fitness brand Reebok has partnered with global architecture practice Gensler
We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car - Alfred Byun, senior associate, Gensler

The rising demand for electric cars has promoted visionary architects Gensler to image a time when gas stations are no longer needed and can be repurposed as fitness hubs.

The proposal, called Get Pumped, is a long-term vision for adaptive reuse, created in partnership with Reebok.

Gensler have imagined various ways in which these redundant facilities could become community spaces which are dedicated to wellbeing – “where people can prioritise their mental and physical wellness and access fuel for their bodies."

Scaled to fit the opportunity
Alfred Byun, senior associate at Gensler, said: “We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car. Imagine an option to leave the traffic jam to unwind with yoga, get your Crossfit Fix, or pick up a green juice and your weekly farm shop all in one place, while also charging your electric car from renewable sources.”

The concept takes on three different forms, reflecting the different types of gas/petrol stations which are scattered across the US – The Network, for major interstate rest stops; The Oasis, for larger gas stations and The Community Center for local and small town gas stations (see details, left).

Austin Malleolo, head of fitness facilities at Reebok said: “Reebok believes that we’re always training to be our best. This design work with Gensler allows us to imagine a future where there is zero barrier to entry for an opportunity to work out and be healthy.

“Consumers may not need gas stations anymore, but instead of wasting them, we’re advocating recycling them, and maximizing the space so that they become places of community.”

The Network

Major interstate rest stops will be reimagined as places where travellers can stop and generate energy through spinning and boxing, Crossfit, Les Mils classes, and running trails.

There'll also be a range of wellness activities and services on offer, from massage treatments to mindfulness and meditation. A range of healthy food and food shopping options will also be available.

The Oasis

Larger gas stations that commuters pass on small, local highways will be turned into recharge zones, to capitalise on the type of mental and physical rest those commuting need. There will be real food offerings from farms to table eateries and juice bars, as well as yoga and meditation pods. The exteriors will provide sustenance in the form of herb gardens and outdoor tracks where you can run in the fresh air.

The Community Center

Small town gas stations will be transformed in four ways for communities to enhance their healthy life. People will be able to charge electric cars, attend nutrition classes and access minimarts offering local, healthy food. Pop-up trucks will offer crossfit and spinning classes.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/583741_880172.jpg
Fitness brand Reebok has partnered with global architecture practice Gensler to create 'Get Pumped' – a proposal which sees redundant gas stations across the US turned into fitness hubs
Kim Megson, Journalist, Leisure media Alfred Byun, senior associate, Gensler Austin Malleolo, head of fitness facilities, Reebok,Reebok, Gensler, Get Pumped, fitness hubs,
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Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
Featured supplier news
Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.
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Company profile: Speedflex (UK & Ireland) Limited
Speedflex offers safe and effective, high intensity but low impact HIIT training in a variety ...
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Company profile: seca Ltd
As the world market leader of medical measuring and weighing we take body composition analysis ...
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Click on a catalogue to view it online
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Greenwich Leisure Limited press release: Innovative new partnership will see national roll-out of VR Esports Platform across UK leisure centres
Active Reality, a leader in Virtual Reality Freeroam Esports Arenas and GLL, the UK’s largest operator of municipal leisure centres, have today (3rd May 24) announced an innovative new partnership that will see a national roll out of gaming technologies within leisure centres across the country.
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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