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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: The health agenda

Groundbreaking research from around the world is proving the many ways exercise can support health and creating opportunities for the sector to be more valued and useful

Published in Health Club Management 2021 issue 4
Exercise will be prescribed for chronic pain / shutterstock/Robert Kneschke
Exercise will be prescribed for chronic pain / shutterstock/Robert Kneschke
Many assume this work will fall largely to the public sector, however the private sector will also want to be involved

News that NICE has recommended the prescription of exercise instead of drugs to treat chronic pain (see page 48) is a game-changer for the industry, opening up opportunities for increasingly meaningful contributions to the health agenda at a time when medics are under pressure and need support.

On page 50, we discuss ways the activity sector in the UK can deepen partnerships with the health service and – importantly – continue to upskill staff to deliver health services. The aim being to build on great work already being done in prevention and treatment, in areas such as Long-COVID recovery and cancer prehab and rehab.

Huge funding is going into COVID-19 research globally, creating a stream of new evidence which proves the connection between physical and mental health, resilience and exercise. A study from the Kaiser Permanente Medical Center in California, for example, published in the British Journal of Sports Medicine, found being inactive more than doubles the risk of dying from COVID-19 (see page 100).

We’ve been seeking this kind of evidence for decades, as it gives us an irrefutable case with which to lobby to ‘join the team’ in delivering health interventions.

This lobbying is vital, given we’re still not recognised as having this capacity – the recent launch of Fit Miles by the UK government completely bypassed the activity sector, for example, and we debate this omission on page 42.

Part of our lobbying must focus on social inequality – a factor that’s deepening the impact of the pandemic and highlighting fundamental issues that must be addressed.

A new report, Levelling Up Health, from the UK’s All Party-Parliamentary Group (APPG) for Longevity, found there would have been 40,000 fewer deaths in the UK [to March 2020] if the COVID-19 mortality rate had been as low nationally as in the least deprived areas.

In launching the report [see page 23], Damian Green, chair of the APPG, said “We need to confront ideologues on the left who argue the state must be responsible for health and the private sector has ‘no place’ and on the right who oppose public health measures as an infringement of liberty.”

This point is well made – many assume this work will largely fall to the public sector, however, many in the private sector will also want to be involved. Only last month, The Gym Group published independent research showing it has generated £1.8bn in social value since 2016 – the first private sector operator to publish this calculation.

Many operators have a challenge ahead to rebuild membership numbers and so supporting the health agenda will be a win:win, opening up new markets and new sources of customers, while also contributing to people’s wellbeing and the COVID-19 recovery.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/458892_549917.jpg
Groundbreaking research from around the world is proving the many ways exercise can support health, says HCM editor Liz Terry
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Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
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Company profile: Octane Fitness UK
A global innovator of innovation and variety in fitness equipment, Octane Fitness, a True Fitness ...
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Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Sothys: Skincare
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: The health agenda

Groundbreaking research from around the world is proving the many ways exercise can support health and creating opportunities for the sector to be more valued and useful

Published in Health Club Management 2021 issue 4
Exercise will be prescribed for chronic pain / shutterstock/Robert Kneschke
Exercise will be prescribed for chronic pain / shutterstock/Robert Kneschke
Many assume this work will fall largely to the public sector, however the private sector will also want to be involved

News that NICE has recommended the prescription of exercise instead of drugs to treat chronic pain (see page 48) is a game-changer for the industry, opening up opportunities for increasingly meaningful contributions to the health agenda at a time when medics are under pressure and need support.

On page 50, we discuss ways the activity sector in the UK can deepen partnerships with the health service and – importantly – continue to upskill staff to deliver health services. The aim being to build on great work already being done in prevention and treatment, in areas such as Long-COVID recovery and cancer prehab and rehab.

Huge funding is going into COVID-19 research globally, creating a stream of new evidence which proves the connection between physical and mental health, resilience and exercise. A study from the Kaiser Permanente Medical Center in California, for example, published in the British Journal of Sports Medicine, found being inactive more than doubles the risk of dying from COVID-19 (see page 100).

We’ve been seeking this kind of evidence for decades, as it gives us an irrefutable case with which to lobby to ‘join the team’ in delivering health interventions.

This lobbying is vital, given we’re still not recognised as having this capacity – the recent launch of Fit Miles by the UK government completely bypassed the activity sector, for example, and we debate this omission on page 42.

Part of our lobbying must focus on social inequality – a factor that’s deepening the impact of the pandemic and highlighting fundamental issues that must be addressed.

A new report, Levelling Up Health, from the UK’s All Party-Parliamentary Group (APPG) for Longevity, found there would have been 40,000 fewer deaths in the UK [to March 2020] if the COVID-19 mortality rate had been as low nationally as in the least deprived areas.

In launching the report [see page 23], Damian Green, chair of the APPG, said “We need to confront ideologues on the left who argue the state must be responsible for health and the private sector has ‘no place’ and on the right who oppose public health measures as an infringement of liberty.”

This point is well made – many assume this work will largely fall to the public sector, however, many in the private sector will also want to be involved. Only last month, The Gym Group published independent research showing it has generated £1.8bn in social value since 2016 – the first private sector operator to publish this calculation.

Many operators have a challenge ahead to rebuild membership numbers and so supporting the health agenda will be a win:win, opening up new markets and new sources of customers, while also contributing to people’s wellbeing and the COVID-19 recovery.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/458892_549917.jpg
Groundbreaking research from around the world is proving the many ways exercise can support health, says HCM editor Liz Terry
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Latest News
It's time to refocus on the changing needs of older adults, according to a new ...
Latest News
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
Latest News
Sport England has reported a drop of 710,000 in the number of people classed as ...
Latest News
Independent gyms in the UK have fared better during the pandemic than larger corporate operators ...
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Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance ...
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Fitness and health are priority areas of expenditure for consumers in six key nations around ...
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Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: Octane Fitness UK
A global innovator of innovation and variety in fitness equipment, Octane Fitness, a True Fitness ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Sothys: Skincare
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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