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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: The health agenda

Groundbreaking research from around the world is proving the many ways exercise can support health and creating opportunities for the sector to be more valued and useful

Published in Health Club Management 2021 issue 4
Exercise will be prescribed for chronic pain / shutterstock/Robert Kneschke
Exercise will be prescribed for chronic pain / shutterstock/Robert Kneschke
Many assume this work will fall largely to the public sector, however the private sector will also want to be involved

News that NICE has recommended the prescription of exercise instead of drugs to treat chronic pain (see page 48) is a game-changer for the industry, opening up opportunities for increasingly meaningful contributions to the health agenda at a time when medics are under pressure and need support.

On page 50, we discuss ways the activity sector in the UK can deepen partnerships with the health service and – importantly – continue to upskill staff to deliver health services. The aim being to build on great work already being done in prevention and treatment, in areas such as Long-COVID recovery and cancer prehab and rehab.

Huge funding is going into COVID-19 research globally, creating a stream of new evidence which proves the connection between physical and mental health, resilience and exercise. A study from the Kaiser Permanente Medical Center in California, for example, published in the British Journal of Sports Medicine, found being inactive more than doubles the risk of dying from COVID-19 (see page 100).

We’ve been seeking this kind of evidence for decades, as it gives us an irrefutable case with which to lobby to ‘join the team’ in delivering health interventions.

This lobbying is vital, given we’re still not recognised as having this capacity – the recent launch of Fit Miles by the UK government completely bypassed the activity sector, for example, and we debate this omission on page 42.

Part of our lobbying must focus on social inequality – a factor that’s deepening the impact of the pandemic and highlighting fundamental issues that must be addressed.

A new report, Levelling Up Health, from the UK’s All Party-Parliamentary Group (APPG) for Longevity, found there would have been 40,000 fewer deaths in the UK [to March 2020] if the COVID-19 mortality rate had been as low nationally as in the least deprived areas.

In launching the report [see page 23], Damian Green, chair of the APPG, said “We need to confront ideologues on the left who argue the state must be responsible for health and the private sector has ‘no place’ and on the right who oppose public health measures as an infringement of liberty.”

This point is well made – many assume this work will largely fall to the public sector, however, many in the private sector will also want to be involved. Only last month, The Gym Group published independent research showing it has generated £1.8bn in social value since 2016 – the first private sector operator to publish this calculation.

Many operators have a challenge ahead to rebuild membership numbers and so supporting the health agenda will be a win:win, opening up new markets and new sources of customers, while also contributing to people’s wellbeing and the COVID-19 recovery.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/458892_549917.jpg
Groundbreaking research from around the world is proving the many ways exercise can support health, says HCM editor Liz Terry
HCM magazine
Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
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David Minton says the healthy movement industry is ten times bigger than the health club sector, and the care industry four times bigger and ask why we’re not rushing to collaborate?
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At TGOGC, we believe our own wellbeing is wrapped up in nature and the positive impact we can each have on the health of the planet
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Research
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Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Latest News
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
Latest News
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
Latest News
The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member ...
Latest News
The 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) begins today in Dallas, ...
Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Company profiles
Company profile: Hutchison Technologies Ltd.
Hutchison Technologies helps the UK’s leading gyms, health clubs and leisure trusts create memorable experiences ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Power Plate: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: The health agenda

Groundbreaking research from around the world is proving the many ways exercise can support health and creating opportunities for the sector to be more valued and useful

Published in Health Club Management 2021 issue 4
Exercise will be prescribed for chronic pain / shutterstock/Robert Kneschke
Exercise will be prescribed for chronic pain / shutterstock/Robert Kneschke
Many assume this work will fall largely to the public sector, however the private sector will also want to be involved

News that NICE has recommended the prescription of exercise instead of drugs to treat chronic pain (see page 48) is a game-changer for the industry, opening up opportunities for increasingly meaningful contributions to the health agenda at a time when medics are under pressure and need support.

On page 50, we discuss ways the activity sector in the UK can deepen partnerships with the health service and – importantly – continue to upskill staff to deliver health services. The aim being to build on great work already being done in prevention and treatment, in areas such as Long-COVID recovery and cancer prehab and rehab.

Huge funding is going into COVID-19 research globally, creating a stream of new evidence which proves the connection between physical and mental health, resilience and exercise. A study from the Kaiser Permanente Medical Center in California, for example, published in the British Journal of Sports Medicine, found being inactive more than doubles the risk of dying from COVID-19 (see page 100).

We’ve been seeking this kind of evidence for decades, as it gives us an irrefutable case with which to lobby to ‘join the team’ in delivering health interventions.

This lobbying is vital, given we’re still not recognised as having this capacity – the recent launch of Fit Miles by the UK government completely bypassed the activity sector, for example, and we debate this omission on page 42.

Part of our lobbying must focus on social inequality – a factor that’s deepening the impact of the pandemic and highlighting fundamental issues that must be addressed.

A new report, Levelling Up Health, from the UK’s All Party-Parliamentary Group (APPG) for Longevity, found there would have been 40,000 fewer deaths in the UK [to March 2020] if the COVID-19 mortality rate had been as low nationally as in the least deprived areas.

In launching the report [see page 23], Damian Green, chair of the APPG, said “We need to confront ideologues on the left who argue the state must be responsible for health and the private sector has ‘no place’ and on the right who oppose public health measures as an infringement of liberty.”

This point is well made – many assume this work will largely fall to the public sector, however, many in the private sector will also want to be involved. Only last month, The Gym Group published independent research showing it has generated £1.8bn in social value since 2016 – the first private sector operator to publish this calculation.

Many operators have a challenge ahead to rebuild membership numbers and so supporting the health agenda will be a win:win, opening up new markets and new sources of customers, while also contributing to people’s wellbeing and the COVID-19 recovery.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/458892_549917.jpg
Groundbreaking research from around the world is proving the many ways exercise can support health, says HCM editor Liz Terry
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Latest News
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
Latest News
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
Latest News
The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member ...
Latest News
The 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) begins today in Dallas, ...
Latest News
A new study has suggested that strength training can result in people losing around a ...
Latest News
Basic-Fit has officially opened its 1,000th club, with the launch of a new site in ...
Latest News
Health club operator Life Time Group has become a publicly traded company again, after it ...
Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Company profiles
Company profile: Hutchison Technologies Ltd.
Hutchison Technologies helps the UK’s leading gyms, health clubs and leisure trusts create memorable experiences ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Power Plate: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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