Les Mills
Les Mills
Les Mills
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Les Mills

90% of exercisers say they prefer to work out in a group, which is why operators need to ensure their group exercise timetable has pulling power

Published in Health Club Management 2014 issue 11
The Les Mills GRIT™ classes are usually sold out
The Les Mills GRIT™ classes are usually sold out
93% of Les Mills users have recommended their current facility to friends or family

How can an operator tell they are doing a great job motivating people? It’s simple – members attend more often! With more than 30 years of designing and developing group exercise programmes that really drive member motivation and attendance, Les Mills is the most trusted and respected brand in the industry.

Amanda Roberts, Health and Fitness Development Officer from Wrexham Waterworld talks about her partnership with the Les Mills. “It’s been a ten year journey for us. When I first took over the group fitness offering our timetable had in excess of 20 different classes, all with different names, different descriptions and there was no structure. Something had to change!”

Wrexham Waterworld and Les Mills started a partnership in 2005 when the team delivered in-house training to a team of Les Mills BODYPUMP™ instructors. “This was the turning point for me. The professionalism and quality of the education that the Les Mills team provided was incredible, especially when compared to other brands we were working with,” says Amanda.

Since then Wrexham Waterworld has migrated the majority of its group fitness offering and training to Les Mills and now operates eight of the Les Mills programmes, with the view to launching further programmes in 2015 including its new children’s solution – Les Mills BORN TO MOVE™.

Amanda adds: “It’s not just my life that Les Mills makes easier – it’s the members and users who benefit the most. They love the classes. The overall group fitness timetable is easy to understand and is built by applying the Les Mills tried and tested, and more importantly proven approach.

“We launched the new Les Mills GRIT™ programme earlier this year and the success is phenomenal. The classes are full to bursting we are even hosting one of the Les Mills GRIT™ championships heats in the run up for GFX Liverpool.

“And that’s what’s great about working with Les Mills. We get far more value for money. We get support and interaction and the opportunity to be part of something amazing.”

Keith Burnet, CEO of Les Mills UK says: “There are many ‘copycat’ products and programmes in the market which promise to deliver results for operators but in reality this doesn’t happen. Consumers and instructors want to be part of something bigger – a brand and a cause that they feel proud to support and to be part of. What we do works and that’s why there are over 20 million Les Mills workouts enjoyed across the UK each year.”

Follow Les Mills UK - @lesmillsuk
Like Les Mills UK on Facebook/LesMillsUK
Subscribe to Les Mills UK’s YouTube page/LesMillsUK
Follow Les Mills UK on Instagram - LesMillsUK

Les Mills is a fitness brand that stands out from the pack
Les Mills is a fitness brand that stands out from the pack
The Les Mills GFX Series in 2014 welcomed more than 6,000 people to events across the UK and Ireland
The Les Mills GFX Series in 2014 welcomed more than 6,000 people to events across the UK and Ireland
Les Mills has over 30 years’ experience of designing group-ex classes
Les Mills has over 30 years’ experience of designing group-ex classes
http://www.leisureopportunities.com/images/781805_961397.jpg
90 per cent of exercisers say they prefer to work out in a group. Is your studio timetable up to scratch?
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features

Les Mills

90% of exercisers say they prefer to work out in a group, which is why operators need to ensure their group exercise timetable has pulling power

Published in Health Club Management 2014 issue 11
The Les Mills GRIT™ classes are usually sold out
The Les Mills GRIT™ classes are usually sold out
93% of Les Mills users have recommended their current facility to friends or family

How can an operator tell they are doing a great job motivating people? It’s simple – members attend more often! With more than 30 years of designing and developing group exercise programmes that really drive member motivation and attendance, Les Mills is the most trusted and respected brand in the industry.

Amanda Roberts, Health and Fitness Development Officer from Wrexham Waterworld talks about her partnership with the Les Mills. “It’s been a ten year journey for us. When I first took over the group fitness offering our timetable had in excess of 20 different classes, all with different names, different descriptions and there was no structure. Something had to change!”

Wrexham Waterworld and Les Mills started a partnership in 2005 when the team delivered in-house training to a team of Les Mills BODYPUMP™ instructors. “This was the turning point for me. The professionalism and quality of the education that the Les Mills team provided was incredible, especially when compared to other brands we were working with,” says Amanda.

Since then Wrexham Waterworld has migrated the majority of its group fitness offering and training to Les Mills and now operates eight of the Les Mills programmes, with the view to launching further programmes in 2015 including its new children’s solution – Les Mills BORN TO MOVE™.

Amanda adds: “It’s not just my life that Les Mills makes easier – it’s the members and users who benefit the most. They love the classes. The overall group fitness timetable is easy to understand and is built by applying the Les Mills tried and tested, and more importantly proven approach.

“We launched the new Les Mills GRIT™ programme earlier this year and the success is phenomenal. The classes are full to bursting we are even hosting one of the Les Mills GRIT™ championships heats in the run up for GFX Liverpool.

“And that’s what’s great about working with Les Mills. We get far more value for money. We get support and interaction and the opportunity to be part of something amazing.”

Keith Burnet, CEO of Les Mills UK says: “There are many ‘copycat’ products and programmes in the market which promise to deliver results for operators but in reality this doesn’t happen. Consumers and instructors want to be part of something bigger – a brand and a cause that they feel proud to support and to be part of. What we do works and that’s why there are over 20 million Les Mills workouts enjoyed across the UK each year.”

Follow Les Mills UK - @lesmillsuk
Like Les Mills UK on Facebook/LesMillsUK
Subscribe to Les Mills UK’s YouTube page/LesMillsUK
Follow Les Mills UK on Instagram - LesMillsUK

Les Mills is a fitness brand that stands out from the pack
Les Mills is a fitness brand that stands out from the pack
The Les Mills GFX Series in 2014 welcomed more than 6,000 people to events across the UK and Ireland
The Les Mills GFX Series in 2014 welcomed more than 6,000 people to events across the UK and Ireland
Les Mills has over 30 years’ experience of designing group-ex classes
Les Mills has over 30 years’ experience of designing group-ex classes
http://www.leisureopportunities.com/images/781805_961397.jpg
90 per cent of exercisers say they prefer to work out in a group. Is your studio timetable up to scratch?
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The Gym Group has confirmed plans to roll out a new small box format in ...
Latest News
Representatives from the three main political parties have backed the view that physical activity has ...
Latest News
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness ...
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
Latest News
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
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Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. ...
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The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as ...
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The Leiston Leisure Centre, owned by East Suffolk Council, reopened recently following a £4m redevelopment designed and implemented by Pulse Fitness.
Featured supplier news
Featured supplier: Wattbike Studio makes lasting impact on business at Holme Pierrepont
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a Serco Leisure site that’s the home of the National Water Sports Centre, has seen a significant increase in cycle studio usage.
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Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Exercise equipment
Matrix Fitness: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Professional services
Deloitte UK: Professional services
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
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Debit Finance Collections: Direct debit solutions
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Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
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Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
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Diary dates
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Diary dates
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Diary dates
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tbc, Pinggu, China
Diary dates
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Diary dates
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Diary dates
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Diary dates
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