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Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor’s letter: Fittertainment

The power of entertainment, celebrities and social media influencers to motivate and engage people in exercise is growing fast and reshaping the way we manage, invest in and market health clubs and gyms

By Liz Terry, Leisure Media | Published in Health Club Management 2018 issue 8
1Rebel’s cycle amphitheatre – an ambitious new development
1Rebel’s cycle amphitheatre – an ambitious new development
SoulCycle/Equinox is launching an in-house agency to turn star instructors into social media influencers with their own lifestyle sponsorship deals

Talk to many non-gym members and they’ll tell you they find the average gym, well, just a little bit boring.

Rows of people pounding on treadmills and cross trainers, plugged into their headphones or grunting in the weights area, just doesn’t do it for everyone.

There have been some amazing exceptions – clubs with DJs, studios with great lighting and sound and instructors who raise the game with amazing classes, but as an industry, we’ve generally ended up with a lot of customers who are used to a quiet, focused environment and minimal intervention by staff.

But there are clear signs the next five years will see a transformation, with serious investment going into the entertainment elements of both facilities and programming.

It’s all part of the drive to grow penetration – if we want to attract the tribe who want a vibe, then boring just won’t cut it.

The boutiques are mainly leading the way and this issue we take a look at 1Rebel’s new cycle amphitheatre (page 36), a bold investment in a whopping three-storey cycle studio with an instructor podium which is raised and lowered during classes.

The podium also delivers a range of special effects through screens and a ‘sensory shower’ system, while the installation is completed by a 3D sound system – one of only two in the world, the other being at Sydney Opera House.

Operators are looking at new ways to combine exercise and entertainment and in this issue, we talk to Matthew Allison (page 54), founder of Sony Music in China, who’s got backing from internet giant Alibaba to grow his Space Cycle brand in China.

His music connections are a strong influence on the business – he sees his team as ‘part DJ and part instructor’ and approaches group fitness as a form of live entertainment.

Allison uses tie-ups with celebrities from the worlds of sport and entertainment to deliver both in-club and special event entertainment experiences. He also works with brands such as Nike and Mercedes and social media influencers to widen the reach of the business.

As social media influencers become part of the mix, there’s even a trend now for developing them from within; we heard this month that SoulCycle/Equinox are launching an agency to turn their star instructors into wellness influencers.

The agency will work with instructors, supporting them with their profile, social media development and follower-growth and help them to secure lifestyle sponsorship deals.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/197642_589479.jpg
The power of entertainment, celebrities and social media influencers in exercise is reshaping the way we manage, invest in and market health clubs and gyms, says HCM editor Liz Terry
Liz Terry, editor,SoulCycle/Equinox, social media influencers, boutiques, 1Rebel, Matthew Allison
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After a hiatus due to the pandemic, LeisureDB has updated its State of the Fitness Industry Report for 2022, as David Minton reports
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As Elevate returns to the market, we talk to director Lucy Findlay about how the event has come together
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Latest News
The best in the business from across the physical activity sector were honoured last night ...
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Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Editor’s letter: Fittertainment

The power of entertainment, celebrities and social media influencers to motivate and engage people in exercise is growing fast and reshaping the way we manage, invest in and market health clubs and gyms

By Liz Terry, Leisure Media | Published in Health Club Management 2018 issue 8
1Rebel’s cycle amphitheatre – an ambitious new development
1Rebel’s cycle amphitheatre – an ambitious new development
SoulCycle/Equinox is launching an in-house agency to turn star instructors into social media influencers with their own lifestyle sponsorship deals

Talk to many non-gym members and they’ll tell you they find the average gym, well, just a little bit boring.

Rows of people pounding on treadmills and cross trainers, plugged into their headphones or grunting in the weights area, just doesn’t do it for everyone.

There have been some amazing exceptions – clubs with DJs, studios with great lighting and sound and instructors who raise the game with amazing classes, but as an industry, we’ve generally ended up with a lot of customers who are used to a quiet, focused environment and minimal intervention by staff.

But there are clear signs the next five years will see a transformation, with serious investment going into the entertainment elements of both facilities and programming.

It’s all part of the drive to grow penetration – if we want to attract the tribe who want a vibe, then boring just won’t cut it.

The boutiques are mainly leading the way and this issue we take a look at 1Rebel’s new cycle amphitheatre (page 36), a bold investment in a whopping three-storey cycle studio with an instructor podium which is raised and lowered during classes.

The podium also delivers a range of special effects through screens and a ‘sensory shower’ system, while the installation is completed by a 3D sound system – one of only two in the world, the other being at Sydney Opera House.

Operators are looking at new ways to combine exercise and entertainment and in this issue, we talk to Matthew Allison (page 54), founder of Sony Music in China, who’s got backing from internet giant Alibaba to grow his Space Cycle brand in China.

His music connections are a strong influence on the business – he sees his team as ‘part DJ and part instructor’ and approaches group fitness as a form of live entertainment.

Allison uses tie-ups with celebrities from the worlds of sport and entertainment to deliver both in-club and special event entertainment experiences. He also works with brands such as Nike and Mercedes and social media influencers to widen the reach of the business.

As social media influencers become part of the mix, there’s even a trend now for developing them from within; we heard this month that SoulCycle/Equinox are launching an agency to turn their star instructors into wellness influencers.

The agency will work with instructors, supporting them with their profile, social media development and follower-growth and help them to secure lifestyle sponsorship deals.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/197642_589479.jpg
The power of entertainment, celebrities and social media influencers in exercise is reshaping the way we manage, invest in and market health clubs and gyms, says HCM editor Liz Terry
Liz Terry, editor,SoulCycle/Equinox, social media influencers, boutiques, 1Rebel, Matthew Allison
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Latest News
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver ...
Latest News
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June ...
Latest News
A new report by Deloitte, outlining the social and economic value of the global health ...
Latest News
Barry’s has entered the world of retail, opening a studio in the new Flannels flagship ...
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The London 2012 Olympic legacy investment designed to improve physical education at primary schools has ...
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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