GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills International
Les Mills International
Les Mills International
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor’s letter: Fitness tourism

You’ve got used to your members living just round the corner and it’s true that a typical gym catchment area is normally a 20 minute travel time, but that all seems to be changing as fitness tourism emerges as a new trend

By Liz Terry, Leisure Media | Published in Health Club Management 2018 issue 7
What can you do to make your club attractive to fitness tourists? / Photo: the gym group
What can you do to make your club attractive to fitness tourists? / Photo: the gym group
To attract fitness tourists, you need to have something special to offer and be nimble and responsive, but you don’t have to be big – size doesn’t matter

The Global Wellness Institute identified wellness tourism as a US$563bn market in 2015, with growth between 2013 and 2015 recorded at 14 per cent – more than twice that of overall tourism expenditure at 6.9 per cent.

When it comes to numbers, 691m wellness trips were recorded in 2015, 104.4m more than 2013. New figures are out soon and expected to show continued growth.

The health and fitness segment of the global wellness market is feeling the impact of this growth in wellness tourism, with more people committed to their fitness than ever before, seeking out new or challenging fitness offerings.

Technology and the growth of aggregators is driving and underpinning this trend, making it easier for people to find out about innovative offerings and to access and afford them.

Fitness festivals are part of it, enabling people to buy a specialist holiday break based around their fitness and wellbeing.

You need to have something special on offer to attract them and be nimble and responsive, but size doesn’t seem to matter.

In the last issue of HCM, we talked to the team behind Steel Warriors, the charity set up to turn knives, confiscated on the street by London’s police force, into callisthenics street gyms.

Although a small single site (so far), Steel Warriors is already reporting that it’s attracting fitness tourists.

At the other end of the scale, in this issue we talk to Ralph Scholz, the man charged with the job of bringing McFIT’s new 20,000sq m mega health and fitness development to life in Oberhausen, Germany (see our report on page 48).

Called The Mirai, the €50m development will be free to use, says Scholz, with revenues coming from a range of deals, such as the hire of conference space, permanent trade show areas and upselling of services such as personal training and nutrition advice.

But again, one anticipated source of revenue will be fitness tourists. Scholz says: “The aim is to establish The Mirai as a tourist attraction with a fitness orientation.”

He also says: “The Mirai isn’t primarily about money – perhaps we wouldn’t be doing it if it were. Yes, we have to balance the books. However, when you’re the leading player in Europe’s fitness market, as McFit is, you have to find new challenges to tackle!”

Last month I had a go at booking a class at a gym I’d heard great things about in a city I was visiting for one night – I had to fill in a form on their website and unfortunately, it took them two weeks to call me back, so a missed opportunity.

Are you ready to take advantage of this emerging trend?

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/338229_404261.jpg
'To attract fitness tourists you need to have something special to offer and be nimble and responsive. You don't have to be big – size doesn't matter' – says HCM editor Liz Terry
Liz Terry, editor,Fitness tourism, new trends, Global Wellness Institute
HCM magazine
The speed of the bounceback has been staggering. By the end of July, we’d regained our pre-pandemic membership levels
HCM magazine
HCM People

Colin Waggett

CEO, Third Space
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM magazine
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Research
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
Insight
Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Latest News
Boxing-inspired fitness operator Rumble has signed a master franchise agreement in Australia, which could see ...
Latest News
Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman ...
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Company profiles
Company profile: Technogym UK Ltd
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Octane Fitness: Fitness equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Uniforms
Service Sport: Uniforms
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor’s letter: Fitness tourism

You’ve got used to your members living just round the corner and it’s true that a typical gym catchment area is normally a 20 minute travel time, but that all seems to be changing as fitness tourism emerges as a new trend

By Liz Terry, Leisure Media | Published in Health Club Management 2018 issue 7
What can you do to make your club attractive to fitness tourists? / Photo: the gym group
What can you do to make your club attractive to fitness tourists? / Photo: the gym group
To attract fitness tourists, you need to have something special to offer and be nimble and responsive, but you don’t have to be big – size doesn’t matter

The Global Wellness Institute identified wellness tourism as a US$563bn market in 2015, with growth between 2013 and 2015 recorded at 14 per cent – more than twice that of overall tourism expenditure at 6.9 per cent.

When it comes to numbers, 691m wellness trips were recorded in 2015, 104.4m more than 2013. New figures are out soon and expected to show continued growth.

The health and fitness segment of the global wellness market is feeling the impact of this growth in wellness tourism, with more people committed to their fitness than ever before, seeking out new or challenging fitness offerings.

Technology and the growth of aggregators is driving and underpinning this trend, making it easier for people to find out about innovative offerings and to access and afford them.

Fitness festivals are part of it, enabling people to buy a specialist holiday break based around their fitness and wellbeing.

You need to have something special on offer to attract them and be nimble and responsive, but size doesn’t seem to matter.

In the last issue of HCM, we talked to the team behind Steel Warriors, the charity set up to turn knives, confiscated on the street by London’s police force, into callisthenics street gyms.

Although a small single site (so far), Steel Warriors is already reporting that it’s attracting fitness tourists.

At the other end of the scale, in this issue we talk to Ralph Scholz, the man charged with the job of bringing McFIT’s new 20,000sq m mega health and fitness development to life in Oberhausen, Germany (see our report on page 48).

Called The Mirai, the €50m development will be free to use, says Scholz, with revenues coming from a range of deals, such as the hire of conference space, permanent trade show areas and upselling of services such as personal training and nutrition advice.

But again, one anticipated source of revenue will be fitness tourists. Scholz says: “The aim is to establish The Mirai as a tourist attraction with a fitness orientation.”

He also says: “The Mirai isn’t primarily about money – perhaps we wouldn’t be doing it if it were. Yes, we have to balance the books. However, when you’re the leading player in Europe’s fitness market, as McFit is, you have to find new challenges to tackle!”

Last month I had a go at booking a class at a gym I’d heard great things about in a city I was visiting for one night – I had to fill in a form on their website and unfortunately, it took them two weeks to call me back, so a missed opportunity.

Are you ready to take advantage of this emerging trend?

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/338229_404261.jpg
'To attract fitness tourists you need to have something special to offer and be nimble and responsive. You don't have to be big – size doesn't matter' – says HCM editor Liz Terry
Liz Terry, editor,Fitness tourism, new trends, Global Wellness Institute
Latest News
Boxing-inspired fitness operator Rumble has signed a master franchise agreement in Australia, which could see ...
Latest News
Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman ...
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Company profiles
Company profile: Technogym UK Ltd
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Octane Fitness: Fitness equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Uniforms
Service Sport: Uniforms
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills International
Les Mills International