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Hedgehog Concept Ltd
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Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Editor's letter: Fitness tourism

You’ve got used to your members living just round the corner and it’s true that a typical gym catchment area is normally a 20 minute travel time, but that all seems to be changing as fitness tourism emerges as a new trend

By Liz Terry, Leisure Media | Published in Health Club Management 2018 issue 7
What can you do to make your club attractive to fitness tourists? / Photo: the gym group
What can you do to make your club attractive to fitness tourists? / Photo: the gym group
To attract fitness tourists, you need to have something special to offer and be nimble and responsive, but you don’t have to be big – size doesn’t matter

The Global Wellness Institute identified wellness tourism as a US$563bn market in 2015, with growth between 2013 and 2015 recorded at 14 per cent – more than twice that of overall tourism expenditure at 6.9 per cent.

When it comes to numbers, 691m wellness trips were recorded in 2015, 104.4m more than 2013. New figures are out soon and expected to show continued growth.

The health and fitness segment of the global wellness market is feeling the impact of this growth in wellness tourism, with more people committed to their fitness than ever before, seeking out new or challenging fitness offerings.

Technology and the growth of aggregators is driving and underpinning this trend, making it easier for people to find out about innovative offerings and to access and afford them.

Fitness festivals are part of it, enabling people to buy a specialist holiday break based around their fitness and wellbeing.

You need to have something special on offer to attract them and be nimble and responsive, but size doesn’t seem to matter.

In the last issue of HCM, we talked to the team behind Steel Warriors, the charity set up to turn knives, confiscated on the street by London’s police force, into callisthenics street gyms.

Although a small single site (so far), Steel Warriors is already reporting that it’s attracting fitness tourists.

At the other end of the scale, in this issue we talk to Ralph Scholz, the man charged with the job of bringing McFIT’s new 20,000sq m mega health and fitness development to life in Oberhausen, Germany (see our report on page 48).

Called The Mirai, the €50m development will be free to use, says Scholz, with revenues coming from a range of deals, such as the hire of conference space, permanent trade show areas and upselling of services such as personal training and nutrition advice.

But again, one anticipated source of revenue will be fitness tourists. Scholz says: “The aim is to establish The Mirai as a tourist attraction with a fitness orientation.”

He also says: “The Mirai isn’t primarily about money – perhaps we wouldn’t be doing it if it were. Yes, we have to balance the books. However, when you’re the leading player in Europe’s fitness market, as McFit is, you have to find new challenges to tackle!”

Last month I had a go at booking a class at a gym I’d heard great things about in a city I was visiting for one night – I had to fill in a form on their website and unfortunately, it took them two weeks to call me back, so a missed opportunity.

Are you ready to take advantage of this emerging trend?

http://www.leisureopportunities.com/images/338229_404261.jpg
'To attract fitness tourists you need to have something special to offer and be nimble and responsive. You don't have to be big – size doesn't matter' – says HCM editor Liz Terry
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
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Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
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Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
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Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Technogym mywellness app
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Improve your training experience. All your data in a single app. Read more
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Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
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Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness Software
FunXtion International BV: Fitness Software
Spa software
SpaBooker: Spa software
Management software
Fisikal: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Design consultants
Zynk Design Consultants: Design consultants
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

features

Editor's letter: Fitness tourism

You’ve got used to your members living just round the corner and it’s true that a typical gym catchment area is normally a 20 minute travel time, but that all seems to be changing as fitness tourism emerges as a new trend

By Liz Terry, Leisure Media | Published in Health Club Management 2018 issue 7
What can you do to make your club attractive to fitness tourists? / Photo: the gym group
What can you do to make your club attractive to fitness tourists? / Photo: the gym group
To attract fitness tourists, you need to have something special to offer and be nimble and responsive, but you don’t have to be big – size doesn’t matter

The Global Wellness Institute identified wellness tourism as a US$563bn market in 2015, with growth between 2013 and 2015 recorded at 14 per cent – more than twice that of overall tourism expenditure at 6.9 per cent.

When it comes to numbers, 691m wellness trips were recorded in 2015, 104.4m more than 2013. New figures are out soon and expected to show continued growth.

The health and fitness segment of the global wellness market is feeling the impact of this growth in wellness tourism, with more people committed to their fitness than ever before, seeking out new or challenging fitness offerings.

Technology and the growth of aggregators is driving and underpinning this trend, making it easier for people to find out about innovative offerings and to access and afford them.

Fitness festivals are part of it, enabling people to buy a specialist holiday break based around their fitness and wellbeing.

You need to have something special on offer to attract them and be nimble and responsive, but size doesn’t seem to matter.

In the last issue of HCM, we talked to the team behind Steel Warriors, the charity set up to turn knives, confiscated on the street by London’s police force, into callisthenics street gyms.

Although a small single site (so far), Steel Warriors is already reporting that it’s attracting fitness tourists.

At the other end of the scale, in this issue we talk to Ralph Scholz, the man charged with the job of bringing McFIT’s new 20,000sq m mega health and fitness development to life in Oberhausen, Germany (see our report on page 48).

Called The Mirai, the €50m development will be free to use, says Scholz, with revenues coming from a range of deals, such as the hire of conference space, permanent trade show areas and upselling of services such as personal training and nutrition advice.

But again, one anticipated source of revenue will be fitness tourists. Scholz says: “The aim is to establish The Mirai as a tourist attraction with a fitness orientation.”

He also says: “The Mirai isn’t primarily about money – perhaps we wouldn’t be doing it if it were. Yes, we have to balance the books. However, when you’re the leading player in Europe’s fitness market, as McFit is, you have to find new challenges to tackle!”

Last month I had a go at booking a class at a gym I’d heard great things about in a city I was visiting for one night – I had to fill in a form on their website and unfortunately, it took them two weeks to call me back, so a missed opportunity.

Are you ready to take advantage of this emerging trend?

http://www.leisureopportunities.com/images/338229_404261.jpg
'To attract fitness tourists you need to have something special to offer and be nimble and responsive. You don't have to be big – size doesn't matter' – says HCM editor Liz Terry
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Latest News
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he ...
Latest News
Physical activity levels in England have continued to fall from those recorded at the initial ...
Latest News
Franchise operator Club Pilates has shown that there is growing confidence in the US fitness ...
Latest News
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a ...
Latest News
Gymbox has broken ranks and announced it will reopen all its gyms on 4 July, ...
Latest News
Stretching and fitness chain Topstretching has opened a large gym and studio on Palm Jumeirah ...
Latest News
Gyms and health clubs in Northern Ireland have been given the green light to reopen ...
Latest News
A large-scale academic study has concluded that there is "no threat of increased COVID-19 spread" ...
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness Software
FunXtion International BV: Fitness Software
Spa software
SpaBooker: Spa software
Management software
Fisikal: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Design consultants
Zynk Design Consultants: Design consultants
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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