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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor’s letter: Fitness tourism

You’ve got used to your members living just round the corner and it’s true that a typical gym catchment area is normally a 20 minute travel time, but that all seems to be changing as fitness tourism emerges as a new trend

By Liz Terry, Leisure Media | Published in Health Club Management 2018 issue 7
What can you do to make your club attractive to fitness tourists? / Photo: the gym group
What can you do to make your club attractive to fitness tourists? / Photo: the gym group
To attract fitness tourists, you need to have something special to offer and be nimble and responsive, but you don’t have to be big – size doesn’t matter

The Global Wellness Institute identified wellness tourism as a US$563bn market in 2015, with growth between 2013 and 2015 recorded at 14 per cent – more than twice that of overall tourism expenditure at 6.9 per cent.

When it comes to numbers, 691m wellness trips were recorded in 2015, 104.4m more than 2013. New figures are out soon and expected to show continued growth.

The health and fitness segment of the global wellness market is feeling the impact of this growth in wellness tourism, with more people committed to their fitness than ever before, seeking out new or challenging fitness offerings.

Technology and the growth of aggregators is driving and underpinning this trend, making it easier for people to find out about innovative offerings and to access and afford them.

Fitness festivals are part of it, enabling people to buy a specialist holiday break based around their fitness and wellbeing.

You need to have something special on offer to attract them and be nimble and responsive, but size doesn’t seem to matter.

In the last issue of HCM, we talked to the team behind Steel Warriors, the charity set up to turn knives, confiscated on the street by London’s police force, into callisthenics street gyms.

Although a small single site (so far), Steel Warriors is already reporting that it’s attracting fitness tourists.

At the other end of the scale, in this issue we talk to Ralph Scholz, the man charged with the job of bringing McFIT’s new 20,000sq m mega health and fitness development to life in Oberhausen, Germany (see our report on page 48).

Called The Mirai, the €50m development will be free to use, says Scholz, with revenues coming from a range of deals, such as the hire of conference space, permanent trade show areas and upselling of services such as personal training and nutrition advice.

But again, one anticipated source of revenue will be fitness tourists. Scholz says: “The aim is to establish The Mirai as a tourist attraction with a fitness orientation.”

He also says: “The Mirai isn’t primarily about money – perhaps we wouldn’t be doing it if it were. Yes, we have to balance the books. However, when you’re the leading player in Europe’s fitness market, as McFit is, you have to find new challenges to tackle!”

Last month I had a go at booking a class at a gym I’d heard great things about in a city I was visiting for one night – I had to fill in a form on their website and unfortunately, it took them two weeks to call me back, so a missed opportunity.

Are you ready to take advantage of this emerging trend?

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/338229_404261.jpg
'To attract fitness tourists you need to have something special to offer and be nimble and responsive. You don't have to be big – size doesn't matter' – says HCM editor Liz Terry
Liz Terry, editor,Fitness tourism, new trends, Global Wellness Institute
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Latest News
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Featured supplier news
Featured supplier news: Luxe Fitness partners with Fisikal to drive digital member journey
Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with Fisikal – an expert in digital business management solutions – to enhance its member experience and digital journey.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Company profiles
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Salt therapy products
Saltability: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Octane Fitness: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor’s letter: Fitness tourism

You’ve got used to your members living just round the corner and it’s true that a typical gym catchment area is normally a 20 minute travel time, but that all seems to be changing as fitness tourism emerges as a new trend

By Liz Terry, Leisure Media | Published in Health Club Management 2018 issue 7
What can you do to make your club attractive to fitness tourists? / Photo: the gym group
What can you do to make your club attractive to fitness tourists? / Photo: the gym group
To attract fitness tourists, you need to have something special to offer and be nimble and responsive, but you don’t have to be big – size doesn’t matter

The Global Wellness Institute identified wellness tourism as a US$563bn market in 2015, with growth between 2013 and 2015 recorded at 14 per cent – more than twice that of overall tourism expenditure at 6.9 per cent.

When it comes to numbers, 691m wellness trips were recorded in 2015, 104.4m more than 2013. New figures are out soon and expected to show continued growth.

The health and fitness segment of the global wellness market is feeling the impact of this growth in wellness tourism, with more people committed to their fitness than ever before, seeking out new or challenging fitness offerings.

Technology and the growth of aggregators is driving and underpinning this trend, making it easier for people to find out about innovative offerings and to access and afford them.

Fitness festivals are part of it, enabling people to buy a specialist holiday break based around their fitness and wellbeing.

You need to have something special on offer to attract them and be nimble and responsive, but size doesn’t seem to matter.

In the last issue of HCM, we talked to the team behind Steel Warriors, the charity set up to turn knives, confiscated on the street by London’s police force, into callisthenics street gyms.

Although a small single site (so far), Steel Warriors is already reporting that it’s attracting fitness tourists.

At the other end of the scale, in this issue we talk to Ralph Scholz, the man charged with the job of bringing McFIT’s new 20,000sq m mega health and fitness development to life in Oberhausen, Germany (see our report on page 48).

Called The Mirai, the €50m development will be free to use, says Scholz, with revenues coming from a range of deals, such as the hire of conference space, permanent trade show areas and upselling of services such as personal training and nutrition advice.

But again, one anticipated source of revenue will be fitness tourists. Scholz says: “The aim is to establish The Mirai as a tourist attraction with a fitness orientation.”

He also says: “The Mirai isn’t primarily about money – perhaps we wouldn’t be doing it if it were. Yes, we have to balance the books. However, when you’re the leading player in Europe’s fitness market, as McFit is, you have to find new challenges to tackle!”

Last month I had a go at booking a class at a gym I’d heard great things about in a city I was visiting for one night – I had to fill in a form on their website and unfortunately, it took them two weeks to call me back, so a missed opportunity.

Are you ready to take advantage of this emerging trend?

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/338229_404261.jpg
'To attract fitness tourists you need to have something special to offer and be nimble and responsive. You don't have to be big – size doesn't matter' – says HCM editor Liz Terry
Liz Terry, editor,Fitness tourism, new trends, Global Wellness Institute
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Featured supplier news
Featured supplier news: Luxe Fitness partners with Fisikal to drive digital member journey
Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with Fisikal – an expert in digital business management solutions – to enhance its member experience and digital journey.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Company profiles
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Salt therapy products
Saltability: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Octane Fitness: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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