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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Build back fairer

The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 5
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
New research by Nuffield Health found people in lower income groups face higher barriers to exercise

As the industry steps up to the task of rebuilding and adapting to post-lockdown realities, many are asking how we can learn, re-set and work towards a better future than the one we were originally destined for – in the days before anyone had even heard of COVID-19.

Significant parts of the sector are off and flying, with consumers flocking back to gyms, studios and health clubs and new investment coming into the market, which is fantastic news, however, the pandemic has exacerbated levels of social inequality and so it’s clear these benefits are not being universally enjoyed.

Too many people are still barred from staying active and new research by healthcare charity and health club operator, Nuffield Health – The Nuffield Health Healthier Nation Index – found people in lower-income groups face higher barriers to exercise.

Although cost was a factor, they were also more likely to say they were embarrassed, didn’t know where to start when it came to getting active, struggled with motivation, or didn’t have time.

People in the lowest income groups also scored at the bottom of the scale when reporting the status of their health, with 20 per cent on the bottom score compared with 11.5 per cent in higher-income groups.

Enabling opportunity for the less well off has traditionally fallen to the public sector rather than the private, but this clear-cut divide is increasingly blurry and today it’s just as likely that public sector offerings will be beyond the pocket of people in less well off social groups, while low-cost commercial offerings or those provided by voluntary organisations may actually be more accessible.

In this issue we’ve invited thought leader Martyn Allison (page 78), to share his views on how the public and trusts sectors can respond to the call for better and fairer access to both facilities and opportunities.

He highlights the fact that in 2019, ‘cost-recovery’ for the UK’s leisure centres stood at 107 per cent – up from 91 per cent in 2014 – meaning 62 per cent of facilities had moved to a position of making a ‘surplus’.

The flipside, however, was that use by people in the bottom two socio-economic groups fell from 62 per cent in 2014 to only 39 per cent in 2019. Effectively, austerity and changing models of provision have shut down options for many of those who need them most and made them more vulnerable to COVID-19 as a result.

So as we rebuild, there’s an opportunity for everyone working in the sector to find ways to welcome people from across our communities into our facilities – in a way that works for them – so the new world we build as we recover from the pandemic is more equal and we not only build back better, we ‘build back fairer’ as well.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/436777_630955.jpg
As we rebuild, there's an opportunity to find ways to welcome all communities into our facilities, says HCM editor Liz Terry
HCM magazine
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM magazine
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM magazine
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM Magazine
Insight
Although 46% of people identified themselves as overweight, 25% of those admitted they are not actively trying to change this
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Comfort Zone - Davines S.p.A: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Uniforms
Service Sport: Uniforms
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Build back fairer

The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 5
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
New research by Nuffield Health found people in lower income groups face higher barriers to exercise

As the industry steps up to the task of rebuilding and adapting to post-lockdown realities, many are asking how we can learn, re-set and work towards a better future than the one we were originally destined for – in the days before anyone had even heard of COVID-19.

Significant parts of the sector are off and flying, with consumers flocking back to gyms, studios and health clubs and new investment coming into the market, which is fantastic news, however, the pandemic has exacerbated levels of social inequality and so it’s clear these benefits are not being universally enjoyed.

Too many people are still barred from staying active and new research by healthcare charity and health club operator, Nuffield Health – The Nuffield Health Healthier Nation Index – found people in lower-income groups face higher barriers to exercise.

Although cost was a factor, they were also more likely to say they were embarrassed, didn’t know where to start when it came to getting active, struggled with motivation, or didn’t have time.

People in the lowest income groups also scored at the bottom of the scale when reporting the status of their health, with 20 per cent on the bottom score compared with 11.5 per cent in higher-income groups.

Enabling opportunity for the less well off has traditionally fallen to the public sector rather than the private, but this clear-cut divide is increasingly blurry and today it’s just as likely that public sector offerings will be beyond the pocket of people in less well off social groups, while low-cost commercial offerings or those provided by voluntary organisations may actually be more accessible.

In this issue we’ve invited thought leader Martyn Allison (page 78), to share his views on how the public and trusts sectors can respond to the call for better and fairer access to both facilities and opportunities.

He highlights the fact that in 2019, ‘cost-recovery’ for the UK’s leisure centres stood at 107 per cent – up from 91 per cent in 2014 – meaning 62 per cent of facilities had moved to a position of making a ‘surplus’.

The flipside, however, was that use by people in the bottom two socio-economic groups fell from 62 per cent in 2014 to only 39 per cent in 2019. Effectively, austerity and changing models of provision have shut down options for many of those who need them most and made them more vulnerable to COVID-19 as a result.

So as we rebuild, there’s an opportunity for everyone working in the sector to find ways to welcome people from across our communities into our facilities – in a way that works for them – so the new world we build as we recover from the pandemic is more equal and we not only build back better, we ‘build back fairer’ as well.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/436777_630955.jpg
As we rebuild, there's an opportunity to find ways to welcome all communities into our facilities, says HCM editor Liz Terry
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Comfort Zone - Davines S.p.A: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Uniforms
Service Sport: Uniforms
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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