PerformX Live, the business of fitness show, returns in 2026 and, for the first time ever, the entire event is now completely free to attend.

In its fifth year, the trade show will unite more than 6,000 industry professionals – from gym CEOs and independent owners to coaches and practitioners – to tackle the forces reshaping the fast-moving sector.

This year’s Main Stage, powered by Life Fitness / Hammer Strength, features headline speakers Russ Cook (The Hardest Geezer), Jonny Wilkinson (founder of One Living), Alex Effer, Adrienne Herbert and Mohammed Iqbal.

During the event, experts will address the sector’s most urgent shifts, including: the use of GLP-1 medications; AI; gyms evolving into health hubs; profitable recovery and longevity models; and how operators can build authentic communities.

Organiser Giles Denning says: “Our mission is to unite and level up the whole industry, and making tickets free removes the final barrier.

“We’ve added major new partnerships, including leaders from the spa and hospitality world, making 2026 our biggest show by a considerable margin,” added Denning.

PerformX Live will take place at the NEC Birmingham on 25–26 February 2026.

Delegates can expect four stages of world-class content, prime networking, complimentary VIP experiences for senior decision-makers and an exhibition floor packed with leading brands – including gym80, Keiser, Core H&F and Xplor Gym.

Registration is now open.

To exhibit, contact us here. 

To attend as a VIP, contact us here.