Cardio equipment is generally the largest expense that a club makes, but it is often hard for operators to quantify their return on investment.

The new Expresso GO Bike from manufacturer, Interactive Fitness Holdings, solves a number of problems for operators. By using well established gaming techniques that improve replay value, the bike creates a positive effect on member retention.

The Expresso GO bike replaces the previous HD model and offers a 26.5” totally responsive touch screen, upgraded superior graphics to ensure a fully immersive experience, new easy to use interface and completely re-modelled streamlined design.

An impressive addition is the Studio SWEAT onDemand feature offering studio cycling classes with changing content so Expresso users stay inspired with new classes every week from world class instructors.

The breakthrough magnetic resistance drive simulates incredibly accurate terrain as you steer and shift gears over 300+ miles of interactive scenic roads and trails. Go off-road to discover Expresso’s HIIT Gaming in worlds filled with dragons and treasures. Earn points to keep the fun aspect high and return visits frequent. Monthly challenge programmes with marketing materials keep members engaged and working out twice as long as any other piece of equipment.

Now available in the UK from appointed partners, React Fitness.

Tracy Morrell, director of React Fitness, comments: “This is so much more than just another bike on the cardio floor. Its primary value is to create a real retention centre through its combination of fun, excitement and engagement. It looks set to become the new gold standard in cycling.”

For more info please visit: react-fitness.com or email: [email protected]