Product innovation
Physical Company signs UK distribution deal with Ecore
Physical Company, has expanded its flooring solution offerings to include Ecore, a US-based eco flooring manufacturer that creates unique performance flooring from reclaimed waste.
Ecore’s range includes the Everlast Basic Rolls and Tiles, a durable solution made from recycled rubber, designed for cardio and light weight strength training areas. Everlast SmashTile is designed to sustain repeated impact of heavy weights without dimpling, tearing or fading. It can also absorb shock and noise due to its high level of durability, making it ideal for strength training environments.
The Everlast UltraTile is a 24”: by 24” modular tile system that features a patented ‘ultra’ high density layer on a moulded base that is designed to offer enhanced shock absorption in moderate to extreme weight drop environments. Physical Company will also supply Ecore’s Stacked Performance range, including the Stacked Performance Beast, Motivate and Monster surfaces.
John Halls, managing director of Physical Company, says: “With the gym floor becoming increasingly important to support the demand in functional training and more classes taking place in the gym, we feel confident that the Ecore range will deliver on functionality and looks.” Bo Barber, vice president of Marketing and Business Development at Ecore, says: “Ecore surfaces provide athletes with everything they need to train and perform at their best, while providing them with safety, ergonomic and acoustic benefits.”
This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.
We let each unique space dictate its needs, then create exceptional training opportunities.
This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.
It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Stokenchurch, Buckinghamshire
HP14 3RR UK