Fitness equipment manufacturer and supplier Panatta is headed to Dubai later this year to attend three of the Middle East's most important fitness industry trade events.

From 23-24 September, the company will attend Dubai Pro as Presenting Sponsor. The team will also head to Binous Classic as a Gold Sponsor from 27-30 September, while a month after it will exhibit at Dubai Muscle Show as a Gold Sponsor, from 24-26 November.

Dubai is a bustling metropolis, a premium tourist destination and a landmark capable of attracting professionals and enthusiasts from all over the world.

At both events, Panatta will be hosting meetings at a 200sq m stand where it will showcase a range of new products. These will include:

• The new top-of-the-range Rossopuro Run treadmill – advanced technology equipped with a 21.5" HD display and the widest running surface on the fitness market (160x58 cm).

• The unique innovations of the FreeWeight Special line, a real must-have for every gym, which expresses the Panatta DNA in all its power.

• The biceps and triceps circuit of the FitEvo line.

• The Ecoline, Panatta’s 100 per cent energy-free solution for every cardio fitness and functional area.

A host of world-leading athletes will also attend the events in Dubai alongside Panatta.

Event delegates will have the opportunity to organise Meet & Greet experiences with bodybuilding legends such as Ronnie Coleman and Phil Heath (Mr. Olympia the calibre of Big Ramy), as well as eclectic athletes such as Sergio Oliva Jr.