Product innovation
H&M blends fashion and sustainability with new activewear range
By Lauren Heath-Jones
The pieces were created using an innovative knitting technique that uses less yarn and minimises fabric waste
Global retailer H&M has released a range of sustainable activewear for women.
The line, which is designed to combine fashion and function, was inspired by the strength of nature and women, and is made from sustainable materials. The collection is made up of tights, sports bras, hoodies and tops for training, running and yoga, and features a neutral colour palette of beige, black and green tones. The pieces are made with recycled polyester and elastane, and an innovative knitting technique, to minimise fabric waste, was utilised. Billed as a ‘truly modern activewear collection that reflects the importance of conscious fashion today’, the collection is designed to be flattering and fashion-forward, and features contrast panelling, criss-cross backs and decorative webbing. Additionally the pieces feature quick-dry technology, built in support and ventilation holes, and are seamless to provide maximum comfort. Petra Smeds, head designer of Sportswear at H&M, says: “By bringing together the functional and feminine, the aim is to give customers a stylish, conscious sports collection.” “And not just through fabrics,” Smeds adds. “We utilised a new knitting technique that creates seamless garments while using less yarn of fabric waste. Blending function with sustainable thinking and fashion in this way is the way forward.” The new collection is one of several steps that H&M is currently taking towards becoming more sustainable. With an ultimate goal to create all of its products from sustainable and/or recycled materials by 2030, the company plans to create a closed loop system in which unwanted clothing can be reused or recycled into new products.Company Details
H&M Hennes & Mauritz Ltd.
The H&M group is one of the world’s leading fashion companies – with the brands H&M and H&M Home, COS, & Other Stories, Monki, Weekday Cheap Monday and ARKET. Each with its own unique identity, all our brands are united by a passion for fashion and quality and the drive to dress customers in a sustainable way.
Address
H & M Hennes & Mauritz Ltd.
1st Floor, 25 Argyll Street
London W1F 7TS
UNITED KINGDOMTelephone
+44 (0)344 736 9000Global retailer H&M has released a range of
sustainable activewear for women.
145944_357991.jpg
Product innovation
08 Jun 2026
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
05 Jun 2026
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
07 May 2026
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
06 May 2026
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
06 May 2026
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
One of the biggest mistakes operators in the fitness industry still make is advertising almost
05 May 2026
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
05 May 2026
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
05 May 2026
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
05 May 2026
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
05 May 2026
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
05 May 2026
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
27 Apr 2026
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
09 Apr 2026
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With Elevate 2026 fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
PROMOTION
Active IQ: Social media companies should introduce trust mark to fight online fitness misinformation
Active IQ: Social media companies should introduce trust mark to fight online fitness misinformation
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
27 Feb 2026
Florida-based WellnessSpace Brands has unveiled the PolarWave Dry Plunge – new tech that delivers the
27 Feb 2026
Built around behaviour change science, guruPaul is an innovation from retention specialist, Paul Bedford. The
Latest News
Fitness First UK is integrating red light therapy into its yoga and Pilates classes through ...
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms. The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM magazine
HCM People
Jamie Clements
The Breath Coach
“I experienced a blissful feeling of joy I hadn’t felt since I was a kid”
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
Featured supplier news
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders.
Company profiles
Orbit4 is a digital operations platform designed to help fitness and leisure operators manage assets, ...
Company profiles
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Water experiences and hydrotherapy solutions
Industrial washing machines
Hot tubs
Spa and beauty equipment
Lockers
Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
Search news, features & products:
Find a supplier:
