Product innovation
H&M blends fashion and sustainability with new activewear range
By Lauren Heath-Jones
The pieces were created using an innovative knitting technique that uses less yarn and minimises fabric waste
Global retailer H&M has released a range of sustainable activewear for women.
The line, which is designed to combine fashion and function, was inspired by the strength of nature and women, and is made from sustainable materials. The collection is made up of tights, sports bras, hoodies and tops for training, running and yoga, and features a neutral colour palette of beige, black and green tones. The pieces are made with recycled polyester and elastane, and an innovative knitting technique, to minimise fabric waste, was utilised. Billed as a ‘truly modern activewear collection that reflects the importance of conscious fashion today’, the collection is designed to be flattering and fashion-forward, and features contrast panelling, criss-cross backs and decorative webbing. Additionally the pieces feature quick-dry technology, built in support and ventilation holes, and are seamless to provide maximum comfort. Petra Smeds, head designer of Sportswear at H&M, says: “By bringing together the functional and feminine, the aim is to give customers a stylish, conscious sports collection.” “And not just through fabrics,” Smeds adds. “We utilised a new knitting technique that creates seamless garments while using less yarn of fabric waste. Blending function with sustainable thinking and fashion in this way is the way forward.” The new collection is one of several steps that H&M is currently taking towards becoming more sustainable. With an ultimate goal to create all of its products from sustainable and/or recycled materials by 2030, the company plans to create a closed loop system in which unwanted clothing can be reused or recycled into new products.Company Details
H&M Hennes & Mauritz Ltd.
The H&M group is one of the world’s leading fashion companies – with the brands H&M and H&M Home, COS, & Other Stories, Monki, Weekday Cheap Monday and ARKET. Each with its own unique identity, all our brands are united by a passion for fashion and quality and the drive to dress customers in a sustainable way.
Address
H & M Hennes & Mauritz Ltd.
1st Floor, 25 Argyll Street
London W1F 7TS
UNITED KINGDOMTelephone
+44 (0)344 736 9000Global retailer H&M has released a range of
sustainable activewear for women.
145944_357991.jpg
Product innovation
18 Jul 2026
Bellezi, the Dutch-founded spa furniture manufacturer, has created a touchless wellness concept called Deepsense in
06 Jul 2026
Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
30 Jun 2026
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
10 Jun 2026
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Panatta brought together four of the most influential figures in bodybuilding history on the stage
08 Jun 2026
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
05 Jun 2026
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Strength training has never been more important for member retention, facility differentiation and long-term commercial
07 May 2026
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
06 May 2026
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
06 May 2026
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
05 May 2026
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
05 May 2026
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
05 May 2026
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
05 May 2026
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
05 May 2026
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Latest News
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as ...
Latest News
TLee Spas and Wellness has revealed the design for a wellness destination concept for AI ...
Latest News
Urban Gym Group has entered the Irish market with the acquisition of Iconic ...
Latest News
Total Fitness has released new research revealing how the expectations and motivations of ...
Latest News
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to ...
Latest News
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements ...
Latest News
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch ...
Latest News
Girls in the UK are missing out on 280 million hours of sport every year ...
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
Lisa Starr tries the Ammortal
Chamber to see whether
layering 10 modalities into one
experience really delivers more
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded?
How do you strike the balance between maximising profits and prioritising
the member experience? Kath Hudson talks to the experts
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you.
Write to [email protected]
HCM magazine
Software suppliers explain how AI,
automation and connected digital
experiences can work for the good
of operators and consumers
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Strength training has never been more important for member retention, facility
differentiation and long-term commercial success.
Company profiles
Ziva is an elite-performance fitness brand that designs, manufactures, delivers, and services premium resistance training, ...
Company profiles
Everyone Active's aim is to get communities active, engaged and entertained through our wide-ranging activities ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers
Industrial washing machines
Water experiences and hydrotherapy solutions
Fitness tracking platform
Spa and beauty equipment
Hot tubs
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
28-29 Sep 2026
Grand Ballroom, METT Singapore, Singapore
Diary dates
29-31 Oct 2026
Impact Exhibition & Convention Center Bangkok,Thailand, Bangkok, Thailand
Diary dates
29-31 Oct 2026
IMPACT Exhibition Center, Bangkok, Thailand , Bangkok, Thailand
Diary dates
Search news, features & products:
Find a supplier:
