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FITNESS, HEALTH, WELLNESS

Product innovation

Endless training options with Cybex PWR PLAY

PWR PLAY is the new strength and functional training solution from premium fitness equipment manufacturer Cybex.

Offering multiple footprint possibilities and training options, PWR PLAY provides facilities with versatile, customised solutions for their environment and members.

Its 27 unique stations are categorised into four groups:

Traditional

Strength training pieces that add variety to any workout programme. Stations include lat pull, low row and triceps pushdown to complement any selectorised, free weight or plate loaded area.

PWR

Traditional pieces re-imagined for a higher level of functionality. Users can incorporate adjustable pulleys, dual handles and cable crossover stations to progress training with more advanced tools.

PLAY

Bodyweight and functional training options for a high-energy workout. Equipment includes battle ropes, suspension trainer, punch bag, power pivot bar, dip and step platform.

Storage and Connectors

Customise PWR PLAY with connectors to build and storage to organise, with add-ons that provide space to keep accessories including medicine balls, slam balls and kettlebells.

PWR PLAY caters for both individual and group training, with the option to combine it with other equipment, such as Cybex’s resisted cardio offering SPARC, to deliver HIIT and circuit-style workouts.

Danny Oliver, UK country manager at Life Fitness, says: “The PWR PLAY is an exciting addition to the Cybex product portfolio that delivers space-efficient and highly customisable workout solutions for our customers.”

Oliver adds: “With an extensive range of configurations available, PWR PLAY is fun, scalable and flexible and supports the requirements of both individual and group training.”

Company Details
Cybex International UK Ltd
For over 45 years, Cybex International, Inc., a division of Brunswick Corporation (NYSE: BC) and part of the Life Fitness brand family, has been a leading manufacturer of premium exercise equipment.

The Cybex product line, which includes a full range of strength, cardio and service solutions is designed to be aesthetically striking, innovative in design, durable in structure, biomechanically correct – and most importantly – truly helpful to everyone from first-time gym members to professional athletes. Led by the Cybex Research Institute, Cybex is fiercely committed to real results and meaningful innovations delivered through a devotion to excellence and a dedication to science. Cybex designs and builds its products in the USA for a wide range of facilities, from commercial health clubs to home gyms, in more than 85 countries worldwide. Cybex also manufactures a full range of IFI stage 2 accredited equipment.

Cybex provides customised 3D CAD facility design consultancy and bespoke marketing packages, offers flexible financing options, ongoing service and warranty support and runs over 30 REPs accredited seminars across the UK.
Address
Queen Adelaide, Ely, Cambridgeshire, CB7 4UB
Telephone
+44 (0)1353 666017
Related news

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PWR PLAY is the new strength and functional training solution from premium fitness equipment manufacturer Cybex.
475847_461058.jpg

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Product innovation

Endless training options with Cybex PWR PLAY

PWR PLAY is the new strength and functional training solution from premium fitness equipment manufacturer Cybex.

Offering multiple footprint possibilities and training options, PWR PLAY provides facilities with versatile, customised solutions for their environment and members.

Its 27 unique stations are categorised into four groups:

Traditional

Strength training pieces that add variety to any workout programme. Stations include lat pull, low row and triceps pushdown to complement any selectorised, free weight or plate loaded area.

PWR

Traditional pieces re-imagined for a higher level of functionality. Users can incorporate adjustable pulleys, dual handles and cable crossover stations to progress training with more advanced tools.

PLAY

Bodyweight and functional training options for a high-energy workout. Equipment includes battle ropes, suspension trainer, punch bag, power pivot bar, dip and step platform.

Storage and Connectors

Customise PWR PLAY with connectors to build and storage to organise, with add-ons that provide space to keep accessories including medicine balls, slam balls and kettlebells.

PWR PLAY caters for both individual and group training, with the option to combine it with other equipment, such as Cybex’s resisted cardio offering SPARC, to deliver HIIT and circuit-style workouts.

Danny Oliver, UK country manager at Life Fitness, says: “The PWR PLAY is an exciting addition to the Cybex product portfolio that delivers space-efficient and highly customisable workout solutions for our customers.”

Oliver adds: “With an extensive range of configurations available, PWR PLAY is fun, scalable and flexible and supports the requirements of both individual and group training.”

Company Details
Cybex International UK Ltd
For over 45 years, Cybex International, Inc., a division of Brunswick Corporation (NYSE: BC) and part of the Life Fitness brand family, has been a leading manufacturer of premium exercise equipment.

The Cybex product line, which includes a full range of strength, cardio and service solutions is designed to be aesthetically striking, innovative in design, durable in structure, biomechanically correct – and most importantly – truly helpful to everyone from first-time gym members to professional athletes. Led by the Cybex Research Institute, Cybex is fiercely committed to real results and meaningful innovations delivered through a devotion to excellence and a dedication to science. Cybex designs and builds its products in the USA for a wide range of facilities, from commercial health clubs to home gyms, in more than 85 countries worldwide. Cybex also manufactures a full range of IFI stage 2 accredited equipment.

Cybex provides customised 3D CAD facility design consultancy and bespoke marketing packages, offers flexible financing options, ongoing service and warranty support and runs over 30 REPs accredited seminars across the UK.
Address
Queen Adelaide, Ely, Cambridgeshire, CB7 4UB
Telephone
+44 (0)1353 666017
Related news

Cybex launches Indoor Rower to UK market

30 Oct 2017
Cybex, a leading manufacturer of premium exercise equipment, has launched the new Hydro Rower Pro, ...

Cybex’ PWR PLAY range launches in the UK

23 Jun 2017
Cybex, a supplier of premium fitness equipment, has launched a new strength and functional training ...

Cybex launches 2017 UK Seminar Programme for health and fitness professionals

28 Apr 2017
Exercise equipment manufacturer Cybex has launched its 2017 UK Seminar Programme, a series of 12 ...
PWR PLAY is the new strength and functional training solution from premium fitness equipment manufacturer Cybex.
475847_461058.jpg

Product innovation

What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Elevate Arena
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One of the biggest mistakes operators in the fitness industry still make is advertising almost
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
Xplor Fitness & Leisure
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Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
Florida-based WellnessSpace Brands has unveiled the PolarWave Dry Plunge – new tech that delivers the
Built around behaviour change science, guruPaul is an innovation from retention specialist, Paul Bedford. The
Global Wellness Summit
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In the landscape of wellness technologies, infrared therapy stands out for its controlled and mindful
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Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
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Fold is the company behind the UK's leading at home foldable reformer pilates bed, bringing ...
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Catalogue Gallery
Click on a catalogue to view it online
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ukactive press release: Are they Fit for Office? UK Active and Technogym throw down the gauntlet to MPs
Hundreds of staff, MPs and Peers from across Westminster have signed up for the Fit for Office parliamentary physical activity challenge, which takes place throughout June and is hosted by ukactive and Technogym.
Featured press releases
Innerva press release: Lex Leisure’s power-assisted exercise suite smashes targets in record time
Crook Log Leisure Centre has more than doubled the membership target for its new power- assisted exercise suite in less than six months.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
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Diary dates
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