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FITNESS, HEALTH, WELLNESS

Promotion

Are traditional gyms going to war with smart gyms?

There’s no reason traditional gyms and smart gyms can’t live in harmony
– Daniel Jones

CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”

This year the fitness industry is booming after being penetrated by some majorly disruptive technologies.

When artificial intelligence (AI) based features are integrated into personalised fitness applications, businesses or clubs may attract more customers and boost revenue.

AI has a huge potential for the fitness industry with the rise of:

• AI-powered wristbands and gadgets.

• AI-driven diet and nutrition apps.• Intelligence footwear powered by artificial intelligence.

• Smart assistants for gyms and other health clubs.• AI-powered yoga suits to monitor movement and set accurate posture.

So, unclench your fist – they mean no harm. Better still, get your head around it and you’ll be saving some serious money.

More people than ever before are using smart gyms to keep their bodies healthy in order to avoid or recover from illness.

The fitness industry has responded to this huge rise in demand by transforming traditional gyms into smart gyms with AI models.

Traditional gyms don’t need as much money spent on maintenance costs in a year as smart gyms which require frequent maintenance to keep up the IoT devices with artificial intelligence efficiently and effectively.

Jones has created an ecosystem of online platforms to help transform the way gym operators purchase, finance, maintain and dispose of gym equipment.

“This year we’ve seen a huge demand for Orbit4 in the gym space. Loyalty is an expensive business these days and is best saved for your personal life. If you want to streamline processes, save a bit of money and have more time creating a better member experience, commercial comparison sites are vital.

“Orbit4 is made up of comparison and auction sites where businesses fight for your hard-earned business,” he says, “for example, at WeServiceGymEquipment, our national collection of service and maintenance providers bid for your contract and you choose whichever service ticks your boxes.

“We’ve done the hard work for gym operators by creating a bespoke platform that enables instant access to the wider market, so service contracts can be competitively bid upon.”

Fully transparent, the gym operator reviews the options via company, track record, price and references. Then they can choose the successful company and the partnership before the annual contract begins.

We ServiceGymEquipment is an excellent example of how gyms can save hours trawling the internet for service provision.

Thousands of gym operators are switching to Orbit4’s gym equipment management ecosystem to increase profits from buying equipment to finance and even disposal through our popular WeBuyGymEquipment bidding portal.

Each of its websites is free to join. Even better, when you use its fitness equipment comparison website FitnessCompared you also get free expert advice from Orbit4’s team of gym designers.

There are no catches - it’s just a smarter way of doing things.

Company Details
Orbit4
Address
7 School Lane Hartford, Cheshire, CW81NP, United Kingdom
Telephone
01612 412718
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
,tec,haf
2021/THUMB348524_761934_153764.jpg

Promotion

Bellezi, the Dutch-founded spa furniture manufacturer, has created a touchless wellness concept called Deepsense in
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Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Strength training has never been more important for member retention, facility  differentiation and long-term commercial
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
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Panatta brought together four of the most influential figures in bodybuilding history on the stage
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Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
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Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
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Diary dates
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Diary dates

Promotion

Are traditional gyms going to war with smart gyms?

There’s no reason traditional gyms and smart gyms can’t live in harmony
– Daniel Jones

CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”

This year the fitness industry is booming after being penetrated by some majorly disruptive technologies.

When artificial intelligence (AI) based features are integrated into personalised fitness applications, businesses or clubs may attract more customers and boost revenue.

AI has a huge potential for the fitness industry with the rise of:

• AI-powered wristbands and gadgets.

• AI-driven diet and nutrition apps.• Intelligence footwear powered by artificial intelligence.

• Smart assistants for gyms and other health clubs.• AI-powered yoga suits to monitor movement and set accurate posture.

So, unclench your fist – they mean no harm. Better still, get your head around it and you’ll be saving some serious money.

More people than ever before are using smart gyms to keep their bodies healthy in order to avoid or recover from illness.

The fitness industry has responded to this huge rise in demand by transforming traditional gyms into smart gyms with AI models.

Traditional gyms don’t need as much money spent on maintenance costs in a year as smart gyms which require frequent maintenance to keep up the IoT devices with artificial intelligence efficiently and effectively.

Jones has created an ecosystem of online platforms to help transform the way gym operators purchase, finance, maintain and dispose of gym equipment.

“This year we’ve seen a huge demand for Orbit4 in the gym space. Loyalty is an expensive business these days and is best saved for your personal life. If you want to streamline processes, save a bit of money and have more time creating a better member experience, commercial comparison sites are vital.

“Orbit4 is made up of comparison and auction sites where businesses fight for your hard-earned business,” he says, “for example, at WeServiceGymEquipment, our national collection of service and maintenance providers bid for your contract and you choose whichever service ticks your boxes.

“We’ve done the hard work for gym operators by creating a bespoke platform that enables instant access to the wider market, so service contracts can be competitively bid upon.”

Fully transparent, the gym operator reviews the options via company, track record, price and references. Then they can choose the successful company and the partnership before the annual contract begins.

We ServiceGymEquipment is an excellent example of how gyms can save hours trawling the internet for service provision.

Thousands of gym operators are switching to Orbit4’s gym equipment management ecosystem to increase profits from buying equipment to finance and even disposal through our popular WeBuyGymEquipment bidding portal.

Each of its websites is free to join. Even better, when you use its fitness equipment comparison website FitnessCompared you also get free expert advice from Orbit4’s team of gym designers.

There are no catches - it’s just a smarter way of doing things.

Company Details
Orbit4
Address
7 School Lane Hartford, Cheshire, CW81NP, United Kingdom
Telephone
01612 412718
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
,tec,haf
2021/THUMB348524_761934_153764.jpg

Promotion

Bellezi, the Dutch-founded spa furniture manufacturer, has created a touchless wellness concept called Deepsense in
Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Strength training has never been more important for member retention, facility  differentiation and long-term commercial
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Panatta brought together four of the most influential figures in bodybuilding history on the stage
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
1 - 20 of 1,992
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Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success.
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Company profiles
Company profile: Shua Fitness
Founded in 1996, Shua integrates intelligent technology, sports science, and premium fitness equipment to deliver ...
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Speedflex (UK press release: Inclusive Fitness in action: The Speedflex Blade at Gym Possible
Following the successful installation of the Speedflex Blade at Gym Possible, the UK based charity gym dedicated to making exercise accessible for people with physical disabilities, the innovative training solution has quickly become one of the facility’s
Featured press releases
BLK BOX press release: Inside the Player Gym at The Open, equipped by BLK BOX
The performance facility at Royal Birkdale gives the world’s leading golfers access to strength, conditioning, mobility and recovery equipment throughout Championship week.
Directory
Lockers
Crown Sports Lockers: Lockers
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Industrial washing machines
Miele Company Limited: Industrial washing machines
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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