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FITNESS, HEALTH, WELLNESS

Promotion

Are traditional gyms going to war with smart gyms?

There’s no reason traditional gyms and smart gyms can’t live in harmony
– Daniel Jones

CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”

This year the fitness industry is booming after being penetrated by some majorly disruptive technologies.

When artificial intelligence (AI) based features are integrated into personalised fitness applications, businesses or clubs may attract more customers and boost revenue.

AI has a huge potential for the fitness industry with the rise of:

• AI-powered wristbands and gadgets.

• AI-driven diet and nutrition apps.• Intelligence footwear powered by artificial intelligence.

• Smart assistants for gyms and other health clubs.• AI-powered yoga suits to monitor movement and set accurate posture.

So, unclench your fist – they mean no harm. Better still, get your head around it and you’ll be saving some serious money.

More people than ever before are using smart gyms to keep their bodies healthy in order to avoid or recover from illness.

The fitness industry has responded to this huge rise in demand by transforming traditional gyms into smart gyms with AI models.

Traditional gyms don’t need as much money spent on maintenance costs in a year as smart gyms which require frequent maintenance to keep up the IoT devices with artificial intelligence efficiently and effectively.

Jones has created an ecosystem of online platforms to help transform the way gym operators purchase, finance, maintain and dispose of gym equipment.

“This year we’ve seen a huge demand for Orbit4 in the gym space. Loyalty is an expensive business these days and is best saved for your personal life. If you want to streamline processes, save a bit of money and have more time creating a better member experience, commercial comparison sites are vital.

“Orbit4 is made up of comparison and auction sites where businesses fight for your hard-earned business,” he says, “for example, at WeServiceGymEquipment, our national collection of service and maintenance providers bid for your contract and you choose whichever service ticks your boxes.

“We’ve done the hard work for gym operators by creating a bespoke platform that enables instant access to the wider market, so service contracts can be competitively bid upon.”

Fully transparent, the gym operator reviews the options via company, track record, price and references. Then they can choose the successful company and the partnership before the annual contract begins.

We ServiceGymEquipment is an excellent example of how gyms can save hours trawling the internet for service provision.

Thousands of gym operators are switching to Orbit4’s gym equipment management ecosystem to increase profits from buying equipment to finance and even disposal through our popular WeBuyGymEquipment bidding portal.

Each of its websites is free to join. Even better, when you use its fitness equipment comparison website FitnessCompared you also get free expert advice from Orbit4’s team of gym designers.

There are no catches - it’s just a smarter way of doing things.

Company Details
Orbit4
Address
7 School Lane Hartford, Cheshire, CW81NP, United Kingdom
Telephone
01612 412718
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
,tec,haf
2021/THUMB348524_761934_153764.jpg

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Promotion

Are traditional gyms going to war with smart gyms?

There’s no reason traditional gyms and smart gyms can’t live in harmony
– Daniel Jones

CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”

This year the fitness industry is booming after being penetrated by some majorly disruptive technologies.

When artificial intelligence (AI) based features are integrated into personalised fitness applications, businesses or clubs may attract more customers and boost revenue.

AI has a huge potential for the fitness industry with the rise of:

• AI-powered wristbands and gadgets.

• AI-driven diet and nutrition apps.• Intelligence footwear powered by artificial intelligence.

• Smart assistants for gyms and other health clubs.• AI-powered yoga suits to monitor movement and set accurate posture.

So, unclench your fist – they mean no harm. Better still, get your head around it and you’ll be saving some serious money.

More people than ever before are using smart gyms to keep their bodies healthy in order to avoid or recover from illness.

The fitness industry has responded to this huge rise in demand by transforming traditional gyms into smart gyms with AI models.

Traditional gyms don’t need as much money spent on maintenance costs in a year as smart gyms which require frequent maintenance to keep up the IoT devices with artificial intelligence efficiently and effectively.

Jones has created an ecosystem of online platforms to help transform the way gym operators purchase, finance, maintain and dispose of gym equipment.

“This year we’ve seen a huge demand for Orbit4 in the gym space. Loyalty is an expensive business these days and is best saved for your personal life. If you want to streamline processes, save a bit of money and have more time creating a better member experience, commercial comparison sites are vital.

“Orbit4 is made up of comparison and auction sites where businesses fight for your hard-earned business,” he says, “for example, at WeServiceGymEquipment, our national collection of service and maintenance providers bid for your contract and you choose whichever service ticks your boxes.

“We’ve done the hard work for gym operators by creating a bespoke platform that enables instant access to the wider market, so service contracts can be competitively bid upon.”

Fully transparent, the gym operator reviews the options via company, track record, price and references. Then they can choose the successful company and the partnership before the annual contract begins.

We ServiceGymEquipment is an excellent example of how gyms can save hours trawling the internet for service provision.

Thousands of gym operators are switching to Orbit4’s gym equipment management ecosystem to increase profits from buying equipment to finance and even disposal through our popular WeBuyGymEquipment bidding portal.

Each of its websites is free to join. Even better, when you use its fitness equipment comparison website FitnessCompared you also get free expert advice from Orbit4’s team of gym designers.

There are no catches - it’s just a smarter way of doing things.

Company Details
Orbit4
Address
7 School Lane Hartford, Cheshire, CW81NP, United Kingdom
Telephone
01612 412718
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
,tec,haf
2021/THUMB348524_761934_153764.jpg

Promotion

HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
One of the biggest mistakes operators in the fitness industry still make is advertising almost
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
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Strength training has moved from the margins to the mainstream.
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As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
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Company profile: Wellhub
Wellhub acts as a corporate sales channel, bringing new, highquality members to your business, by ...
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Company profile: PSLT Ltd
PSLT offer a range of new and refurbished fitness equipment being the UK supplier of ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
BLK BOX press release: Inside the build: Salt 
To bring their concept to life, Salt partnered with BLK BOX to design and equip a facility that would deliver a premium training experience while supporting the needs of a diverse and growing community.
Featured press releases
Swimming Teachers' Association (STA) press release: The Ripple Effect delivers first success as learners qualify and secure employment
STA's The Ripple Effect initiative has reached an important milestone after learners completed the charity's first fully funded swimming teacher training programme, resulting in seven newly qualified swimming teachers.
Directory
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
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Diary dates
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Koelnmesse Exhibition Centre, Cologne, Germany
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