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Health Club Management

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World Gym partners Myzone to launch small group training programme in Australia

Franchised fitness operator World Gym International has teamed up with Myzone to launch a small group training programme in Australia.

The World Gym Athletics programme is based on coaches offering four distinct classes – performance, HIIT camp, PACE and One Barbell. When it launches in Australia, the format will utilise Myzone's digital platform to add a tracking element to the sessions.

"We recognized that Myzone was a perfect fit with the new Athletics programmes," said Mike Nysten, director of World Gym Australia.

"It will allow our coaches to deliver safe and effective sessions and track athletes through the programme.”

Mike Beeney, Myzone's director of Asia Pacific, added: “The partnership with World Gym will include the rollout of more than 10 World Gym Athletics programmes throughout the first quarter of 2019."

World Gym International was founded in 1976 by US fitness entrepreneur Joe Gold, who also founded the Gold's Gym franchise. It currently has more than 200 franchises across 20 countries.

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Features
Supplier showcase
With a new update coming out in 2019, Myzone is trailblazing in the fitness wearables market
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Retention
Getting retention right is the key to success in gyms with memberships. Paul Bedford has turned retention into a science. We share case studies and top tips from the latest retention research
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The recent Power Plate RISE event (Retention, Insights, Solutions, Engagement) brought together research, expertise and practical solutions, supported by industry speakers Dr Paul Bedford, retention specialist and David Minton, CEO of The Leisure Database Company (TLDC)
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We look at the current group exercise landscape and ask what’s likely to be trending in the year ahead, as well as tactics club operators can use to improve their results
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The sixth European Health & Fitness Forum (EHFF), will take place on 3 April 2019 in Cologne, Germany, the day before the start of FIBO. HCM gives a sneak preview
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The UK’s first hotel with high altitude rooms has opened its doors, hot on the heels of the launch of a hypoxic chamber at the new Third Space in London. Is altitude training heading for the mainstream? Kath Hudson reports
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The ubiquity of screens offers our sector greater reach than ever before. The challenge is to find creative solutions to transform this perceived threat into an opportunity
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The feel of a certain surface under a member’s feet can unconsciously put them in the right headspace to workout. We take a look at the latest flooring projects inspiring members to move...
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Wellness
Our industry needs to get older people significantly more active if the UK is to avoid a major crisis in social care, says a new report. Abi Harris explains what the key findings mean for you
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People
It would be suicidal to start from scratch today, in this hyper-competitive industry, but back in 1985, people flocked to us. All we heard was: ‘A health club? Oh my gosh, what’s that?
People
We’re seeing more big box gyms opening boutique-style offerings within their clubs. The question is, can they be good at delivering one thing when they have all the other gym operations to deliver? Because let’s be honest – if they can do that, our concept is in trouble!
People
A couple of years ago, I attended a women’s leadership summit at IHRSA. I really enjoyed being in a room with female business leaders and left inspired to do more of that kind of activity, but couldn’t find an outlet
People
I don’t think there’s a better way to shred fat and build definition than via group exercise kickboxing/boxing and more importantly, it’s flat-out super fun
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The new FIBO CAMPUS will have 13 themed sessions, ranging from fitness and health through personnel management to digitisation, offering a line-up for visitors – be they gym operators, physiotherapists or trainers
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As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury
People
We raised around £20m of capital for our first Social Impact Fund. We’re on course to receive outcomes payments of about £60m, with predicted savings to government of about £130m
People
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
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We’ll be opening our own fitness studios, offering a mixture of group and personal training, and bringing our own consumer products to market via a new partnership with Moda Living
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Diary dates
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Chesford Grange, Kenilworth, United Kingdom
Diary dates
07-09 Mar 2019
Shanghai New International Expo Center, Shanghai, China
Diary dates
Les Mills
Les Mills