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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

WG+P vow to 'push the boundaries of gym design' with new Core Collective club

Psychological wellbeing is closely linked to environmental factors such as light, colours and a relaxing atmosphere
– Phil Waind, WG+P director

A new pay-as-you-go lifestyle gym for boutique operator Core Collective looks set to be built in London’s St John’s Wood, with Westminster City Council giving the project the go ahead.

Waind Gohil + Potter Architects (WG+P), who specialise in wellbeing and leisure design, have created the concept – described as “a relaxed, luxury environment and where people want to hangout, not just workout.”

The gym will feature contemporary design features, a highly flexible layout and adjustable exercise spaces. A cafe and health-focused bar will be added to make it a sociable and inclusive environment.

“This is an exciting and challenging project for the practice because it pushes the boundaries of gym design yet also integrates physical and mental wellbeing,” said WG+P director Phil Waind.

“Psychological wellbeing is closely linked to environmental factors such as light, colours and a relaxing atmosphere, a key principle for us when designing the Core Collective fitness environments.”

This is the second property for Core Collective. The company’s health club in Kensington – also designed by WG+P – was the first dedicated pay-as-you-go gym in London for a range of groups. Its instructor-led sessions include TRX, High Intensity Interval Training, Power Yoga and Spinning.

For the St John’s Wood site, a crowdfunding campaign was launched to build the gym, with £2m raised.

“We want to take the DNA that’s worked so successfully in the first site and create something unique to the area of St John’s Wood, whilst being instantly recognisable as Core Collective,” explained founder Jason de Savary. “We won't be stagnating.”

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A new pay-as-you-go lifestyle gym for boutique operator Core Collective looks set to be built in London’s St John’s Wood, with Westminster City Council giving the project the go ahead.
CLD,HAF,DES
As with Core Collective's first property, the new gym will feature contemporary design features and adjustable exercise spaces / WG+P
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Ridgeway Furniture

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Ridgeway Furniture
Ridgeway Furniture
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For gyms looking to engage with this demographic, they need to make socialising part of the mix… they at least need to have somewhere where they can offer people a cup of tea after the class
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You could offer me a million pounds to promote something, but if it isn’t true to me or it’s damaging to my audience, I’m not going to do it
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Video Gallery
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Featured suppliers
Featured supplier: A touch of Elan
Elan Spa at Mallory Court Hotel is the first standalone facility of its kind in the eight-strong Eden Hotel Collection - and its flagship property.
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Property & Tenders
Diary dates
11-14 Dec 2017
tbc, Cannes, France
Diary dates
30 Jan - 01 Feb 2018
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
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