Image: Pure Gym is expanding across the UK

Tony Harris has been named as the new chief executive officer of Pure Gym, the low-cost fitness chain founded in 2009 and which currently has nearly 30 sites nationwide.

The appointment of Harris, former managing director and finance director of Arena Leisure, will see current CEO and founder Peter Roberts become deputy chair of the company.

Harris was also former chief financial officer of student accommodation firm Unite Group and the vice president of finance for Europe, Africa and Nordic at international hotel group Hilton.

"Affordable gyms are redefining the market for fitness in the UK. Pure Gym is at the forefront of this revolution with its focus on providing quality and value to a rapidly expanding membership," said Harris.

Roberts added: "Tony will be fundamental in the company's rapid expansion programme, with an aim to have 40 clubs open by the end of 2012 and 65 by the end of 2013"

The appointment comes as Pure Gym launches two new facilities as part of its UK roll-out, with Portsmouth (28 June) and Walsall (29 June) becoming the latest additions to its estate.

Both of the new gyms offer more than 220 pieces of equipment such as Lance Armstrong's LIVESTRONG spin bikes from Matrix, Bodycore platforms and Power Plates.

Open 24 hours, seven days a week, the facilities also provide more than 40 exercise classes and affordable monthly memberships on a non-contract basis.

Details: www.puregym.com