Debit Finance Collections DFC
Debit Finance Collections DFC
Debit Finance Collections DFC
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management


McFit founder, Rainer Schaller, announces new brand

McFit founder, Rainer Schaller, has announced a new brand for his sprawling fitness empire.

In an exclusive interview with HCM magazine, Schaller announced the company has rebranded as RSG Group, replacing the previous McFit Global Group brand. RSG stands for Rainer Schaller Global.

"We will use the new RSG brand to position ourselves as a global innovation leader in the fitness and lifestyle sectors," he said, speaking in an interview featured in the April 2019 issue.

Schaller said that although fitness and sport remain in the organisation’s DNA, RSG will keep pushing in other areas, setting "new benchmarks and providing momentum well beyond the areas of fitness, lifestyle and design".

"We’re focused on society and existing innovations, as well as constantly setting new trends," he said. "All of our concepts will focus specifically on our target groups: bigger, more limited and more exclusive on the one hand and, on the other, smaller, more individualised and more specific than we have ever previously delivered in our history."

The overall offering branches into such areas as design, lifestyle, art, fashion and architecture.

As well as McFit – the trailblazing low-cost fitness concept that has 1.95 million members across 225 clubs in Germany, Spain, Austria, Poland and Italy – RSG includes the John Reed Fitness Music Club, with its focus on music and DJ slots, John Reed Women’s Club (fitness and relaxation with a Scandinavian feel) and Cyberobics (which merges the real and virtual worlds with more than 80 classes filmed in breathtaking locations).

The company also owns the LOOX fitness planner app, McFit Models, a sports model agency, which gives members a chance to be featured and discovered, QI2 sports nutrition, the Tigerpool management agency for artists and designers, and the under-construction Mirai, a vast 55,000sq m fitness complex in Germany with no membership fees.

The need to retain a clear focus on the brand styles of each of these and RSG’s other brands calls for a special approach to creativity, said Schaller.

"We move at a very fast pace, which is why we have our own in-house agency to provide space for creativity and to put ideas into practice. A 30-strong team of copywriters, graphic artists, media designers and image editors are headed by our creative director to give our brands their unique look and feel. Our creative department supervises every project, from initial idea through to finished object. Every gym is individually and lovingly designed, based on the structural and architectural constraints, to reflect the specific brand."

To read the full article see the April 2019 issue of Health Club Management here

Sign up for FREE ezines & magazines
Related news

Membership numbers in Germany driven by low-cost operators

11 Jan 2018
Budget operators are shaping the fitness landscape in Germany, with six of the top 10 ...

McFit set to open first Cyberobics club

20 Apr 2017
German fitness operator McFit Group will open its first Cyberobics club in the next few ...

McFit eyes growth in Europe and beyond

19 Apr 2017
Low-cost fitness operator McFit is primed to grow its brand further in Germany, Europe and ...


The UK health and fitness industry is healthier than it has ever been, according to
People eating ultra-processed foods ate more calories and gained more weight than when they ate
Wellness Week 2019 has kicked off in Romagna, Italy. The event will run from 17
Boutique cycle studio operator Flywheel has teamed up with to make its Flywheel Home
Premium fitness operator Equinox will begin offering furnished office spaces adjacent to its high-end health
Physical activity could be a major tool in battling rising levels of loneliness among young
Focus Training
Focus Training
Organisers of Elevate, Elite Sport and COPA are delighted to announce Metro Blind Sport as
A new qualification focusing on mental health – one of the first of its kind
Sports should be harnessed to help tackle knife crime and gang violence, according to a
Fitness marketplace Hussle has revealed its first major deal since it changed its name and
Fitness software startup Glofox has secured a US$10m worth of Series A funding. Led by
The number of people dying prematurely from heart attacks and strokes in the UK has
George Foreman III – son of the heavyweight prizefighter – and Boston-based practice Studio Troika
Global Wellness Summit
Global Wellness Summit
EMD UK, the national governing body for group exercise, has been working with Active IQ
Researchers have linked the consumption of diets high in saturated fats – which lead to
Group exercise is being presented as a solution to two of society's growing problems –
Bicycles will be prescribed on the NHS for the first time as part of a
Alliance Leisure
Alliance Leisure
1 - 15 of 10,920
Active ageing
CIMSPA says there’s been a significant rise in the number of people with three or more health conditions from 1.9 million in 2008 to a predicted 2.9 million in 2018
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
HCM Celebs
Being a touring musician can be tough on your wellbeing, so country music star, Tim McGraw, developed his own workouts to stay fit. Now he’s collaborating with Snap to launch a gym brand
New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
New technology is transforming the way the health and fitness industry functions and interacts with customers. Liz Terry catches up with operators around the industry for an update
What does the big data around group cycling show? What’s hot, who’s most engaged and what’s up and coming for the year ahead?
The sector’s challenge is to focus its collective efforts on the pillars of public life, delivering a beneficial impact for children and young adults, workers and older people, says Steven Ward
Having good functional fitness is a lifetime requirement. We speak to operators taking functional fitness back to its roots to aid rehabilitation
The fitness industry in China is growing fast according to The IHRSA Greater China Health Club Report, produced in November 2018 in collaboration with Deloitte China. Kristen Walsh reports
We like the idea of creating great brands and great companies that larger businesses then have a strong desire to own. We make our return by helping to grow businesses and build beautiful brands
The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry
Ceilidh dancing is great; it’s full of fun and energy and after a night of it you leave happy, smiling and sweating
We noticed this gap in the UK market for a complete workout that invigorates the body while impacting the mind
Technogym has helped us ensure that every facility has the same selection of equipment. It’s part of the commitment we’ve made to deliver a top quality service for every community
Our members are busy people who, when they come to see us in between their work meetings, want to be pushed. That’s easier with a trainer
The vision of a fitter planet is a very powerful one. It’s about our collective ability to look after our own wellbeing, which influences the wellbeing of our communities and our environment
I feel stronger in training, daily life tasks are easier and I’ve gained greater confidence that I can take on these challenges
We are mad and focused, loud and strategic, wild and global
Promotional Feature
Promotional feature
In just a one-month period, we saw a 77 per cent uplift in revenue
Job search
Featured supplier news
Featured supplier: active-net gets behind campaign to delete blood cancer
active-net is supporting the work of blood cancer charity, DKMS, by encouraging greater awareness of stem cell donation within the BAME community.
Featured supplier news
Featured supplier: Hutchison to launch The Studio at ELEVATE
Hutchison Technologies have been creating outstanding experiences for their customers in the health and fitness industry for over 25 years.
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
DFC: We do more...
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate ...
Catalogue Gallery
Click on a catalogue to view it online
Corporate retreats
Barcelona Bootcamp: Corporate retreats
Member access schemes
Move GB: Member access schemes
Wearable technology solutions
MyZone: Wearable technology solutions
Zynk Design Consultants: Architects/designers
Trade associations
International SPA Association - iSPA: Trade associations
Management software
GymSales: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Dyaco International: Fitness equipment
Audio visual
Hutchison Technologies: Audio visual
Total Vibration Solutions Ltd: Flooring
Property & Tenders
New Brighton, Wirral, Merseyside
Wirral Borough Council
Property & Tenders
Various Sites
Porters Commercial
Property & Tenders
Diary dates
22 May 2019
Lowry Theatre, Salford, United Kingdom
Diary dates
30 May 2019
Rimini Expo Centre, Rimini, Italy
Diary dates
Search news & features:
Find a supplier:
Debit Finance Collections DFC
Debit Finance Collections DFC