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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

McFit founder, Rainer Schaller, announces new brand

McFit founder, Rainer Schaller, has announced a new brand for his sprawling fitness empire.

In an exclusive interview with HCM magazine, Schaller announced the company has rebranded as RSG Group, replacing the previous McFit Global Group brand. RSG stands for Rainer Schaller Global.

"We will use the new RSG brand to position ourselves as a global innovation leader in the fitness and lifestyle sectors," he said, speaking in an interview featured in the April 2019 issue.

Schaller said that although fitness and sport remain in the organisation’s DNA, RSG will keep pushing in other areas, setting "new benchmarks and providing momentum well beyond the areas of fitness, lifestyle and design".

"We’re focused on society and existing innovations, as well as constantly setting new trends," he said. "All of our concepts will focus specifically on our target groups: bigger, more limited and more exclusive on the one hand and, on the other, smaller, more individualised and more specific than we have ever previously delivered in our history."

The overall offering branches into such areas as design, lifestyle, art, fashion and architecture.

As well as McFit – the trailblazing low-cost fitness concept that has 1.95 million members across 225 clubs in Germany, Spain, Austria, Poland and Italy – RSG includes the John Reed Fitness Music Club, with its focus on music and DJ slots, John Reed Women’s Club (fitness and relaxation with a Scandinavian feel) and Cyberobics (which merges the real and virtual worlds with more than 80 classes filmed in breathtaking locations).

The company also owns the LOOX fitness planner app, McFit Models, a sports model agency, which gives members a chance to be featured and discovered, QI2 sports nutrition, the Tigerpool management agency for artists and designers, and the under-construction Mirai, a vast 55,000sq m fitness complex in Germany with no membership fees.

The need to retain a clear focus on the brand styles of each of these and RSG’s other brands calls for a special approach to creativity, said Schaller.

"We move at a very fast pace, which is why we have our own in-house agency to provide space for creativity and to put ideas into practice. A 30-strong team of copywriters, graphic artists, media designers and image editors are headed by our creative director to give our brands their unique look and feel. Our creative department supervises every project, from initial idea through to finished object. Every gym is individually and lovingly designed, based on the structural and architectural constraints, to reflect the specific brand."

To read the full article see the April 2019 issue of Health Club Management here

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
McFit founder, Rainer Schaller, has announced a new brand for his sprawling fitness empire.
HAF,FIT,IND,PTS
imagesX/THUMB341555_511876_87387.jpg
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23-26 Feb 2021
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News

McFit founder, Rainer Schaller, announces new brand

McFit founder, Rainer Schaller, has announced a new brand for his sprawling fitness empire.

In an exclusive interview with HCM magazine, Schaller announced the company has rebranded as RSG Group, replacing the previous McFit Global Group brand. RSG stands for Rainer Schaller Global.

"We will use the new RSG brand to position ourselves as a global innovation leader in the fitness and lifestyle sectors," he said, speaking in an interview featured in the April 2019 issue.

Schaller said that although fitness and sport remain in the organisation’s DNA, RSG will keep pushing in other areas, setting "new benchmarks and providing momentum well beyond the areas of fitness, lifestyle and design".

"We’re focused on society and existing innovations, as well as constantly setting new trends," he said. "All of our concepts will focus specifically on our target groups: bigger, more limited and more exclusive on the one hand and, on the other, smaller, more individualised and more specific than we have ever previously delivered in our history."

The overall offering branches into such areas as design, lifestyle, art, fashion and architecture.

As well as McFit – the trailblazing low-cost fitness concept that has 1.95 million members across 225 clubs in Germany, Spain, Austria, Poland and Italy – RSG includes the John Reed Fitness Music Club, with its focus on music and DJ slots, John Reed Women’s Club (fitness and relaxation with a Scandinavian feel) and Cyberobics (which merges the real and virtual worlds with more than 80 classes filmed in breathtaking locations).

The company also owns the LOOX fitness planner app, McFit Models, a sports model agency, which gives members a chance to be featured and discovered, QI2 sports nutrition, the Tigerpool management agency for artists and designers, and the under-construction Mirai, a vast 55,000sq m fitness complex in Germany with no membership fees.

The need to retain a clear focus on the brand styles of each of these and RSG’s other brands calls for a special approach to creativity, said Schaller.

"We move at a very fast pace, which is why we have our own in-house agency to provide space for creativity and to put ideas into practice. A 30-strong team of copywriters, graphic artists, media designers and image editors are headed by our creative director to give our brands their unique look and feel. Our creative department supervises every project, from initial idea through to finished object. Every gym is individually and lovingly designed, based on the structural and architectural constraints, to reflect the specific brand."

To read the full article see the April 2019 issue of Health Club Management here

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
McFit founder, Rainer Schaller, has announced a new brand for his sprawling fitness empire.
HAF,FIT,IND,PTS
imagesX/THUMB341555_511876_87387.jpg

News

Garmin has acquired Firstbeat Analytics, provider of physiological analytics and metrics for consumer devices in
Rainer Schaller, the founder of budget gym megabrand McFIT, has added iconic franchised chain Gold's
In a boost to the gym and physical activity sector, the UK's deputy chief medical
Publicly listed operator, The Gym Group (TGG) says it has retained 80 per cent of
PureGym's operations in Europe have helped the business through the UK lockdown, according to CEO
Following its announcement that grassroots sport could restart on 11 July and that gyms and
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Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run
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HCM understands a decision on reopening dates for gyms and also for spas will be
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any
Exercising increases levels of a protein hormone secreted by the bones which has a powerful
A free-to-access training platform has launched to help the sport and fitness workforce confidently return
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Features
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As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
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The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
Features
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People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
The pandemic has sped up our progress towards the strategy we’d outlined – to become a coaching company that happens to have clubs and support people in achieving their goals, wherever they choose to work out
People
Operators should start with the home fitness journey, working out how to gain a competitive advantage here, before working out how to dovetail physical visits into this
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HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
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Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
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We have one club in Madrid with 27,500 customers and 20,000 people on a two year waiting list
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Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
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Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
TRX Training: Fitness equipment
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness Software
FunXtion International BV: Fitness Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
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Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
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Diary dates
17-23 Oct 2020
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Diary dates
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IFEMA, Madrid, Spain
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Expo Centre & Riviera di Rimini, Italy
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