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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Orangetheory reveals plans for first UK studio outside London

Orangetheory Fitness will open its first out-of-London UK studio in Altrincham, Greater Manchester, in December.

The US-based operator is looking to strengthen its foothold on the UK market and the Altrincham opening will kick start the brand's expansion across the Midlands and Northern England.

In February, Orangetheory signed a deal with Wellcomm Health and Fitness, which will see 40 studios open by 2028.

The regional master franchise deal covers an area from Buckinghamshire to Northumberland.

The studios will be operated by Wellcomm, a company set up for the venture by a group of entrepreneurs led by chair Mike Dixon and CEO Alistair Firth.

Speaking to Leisure Opportunities in February, Firth said the company's strategy will be to open in clusters.

"We'll be looking to build additional sites within a 15-20 mile radius of our first couple of sites," he said.

“The intention is to build brand presence in the markets we enter and then build from there – rather than have the first three sites in, say, Liverpool, Newcastle and Birmingham.”

Described as one of the world’s fastest-growing franchise businesses, Orangetheory launched its first studio in Fort Lauderdale, Florida, in 2010.

Since then it has rapidly expanded to nearly 857 studios in 47 US states and 17 countries – with another 500 studios in the development pipeline. The franchise expects to reach 1,150 open studios in 2018.

Orangetheory is based on a 60-minute, five-zone, heart-rate monitored, interval training concept.

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Orangetheory Fitness will open its first out-of-London UK studio in Altrincham, Greater Manchester, in December.
HAF,FIT,IND,PTS
Dave Carney, president Orangetheory (left), with Orangetheory CEO Dave Long (second left) with Mike Dixon, chair of Wellcomm Health & Fitness (second right) and Alistair Firth, CEO of Wellcomm Health & Fitness (right)

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MyZone
MyZone
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Features
Wellness
We have clear evidence that ageing by itself is not a cause of major health problems until people are in their mid-90s. In fact, the problems we’ve ascribed to ageing are due to disease – much of it preventable – such as loss of fitness and negative attitudes to growing older - Sir Muir Gray
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Flooring
The feel of a certain surface under a member’s feet can unconsciously put them in the right headspace to workout. We take a look at the latest flooring projects inspiring members to move...
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Trends
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Report
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Supplier showcase
GoCardless & Speedflex
Features
feature
How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
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feature
The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
Features
feature
Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
Features
People
People profile
I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people
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People profile
You can do lots of great stuff, but find there are still large numbers of people who don’t engage. If you can start to understand why, then you’re onto something
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Interview
We have over 80,000 registered customers & 50,000 social media followers. I believe that’s the highest of any fitness brand in the UK
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As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across
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Every Blaze participant wears their own Myzone heart rate belt, which monitors their pulse and shows work rate in easy to understand colour zones
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Profile
We’re focusing on a clustering strategy to ensure our members have got the choice and convenience of having a club near to home and also one which is near to where they work
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Promotional Feature
Promotional feature
We've created another avenue for suppliers to promote their brands in a cost-effective and cost-efficient way. FitnessCompared will create more opportunities and bring in deals suppliers may not have secured without it - Daniel Jones, FitnessCompared
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Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Solving the member churn challenge
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Featured supplier: Myzone launches new features to enhance user experience for operators
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Company profiles
Company profile: Keiser UK LTD
Keiser began its history of visionary sports science leadership over 37 years ago, rejecting the ...
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Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
22-24 Jan 2019
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-29 Jan 2019
Radisson Blu Hotel, London Stansted, Stansted, United Kingdom
Diary dates
Job search
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