The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Nike and UK Active publish blueprint for scaling the Open Doors kids' holiday fitness scheme

UK Active and Nike have issued an impact report for the 2022 Open Doors scheme
It hosted 737 participants in 12 schools, up 37 percent from 2021 demonstrating its potential to scale across the UK
Average age was ten years old with 63 per cent eligible for free school meals
An Open Doors blueprint has been released by UK Active and Nike to help schools open up and keep young people active during the holidays
We must not accept holiday hunger and physical inactivity as the reality for children growing up in the UK today
– Huw Edwards, CEO of UK Active
Credit: UK Active

UK Active and Nike have released an impact report for the 2022 Open Doors programme, proving it's a scalable model that could help keep thousands of children active during school holidays.

Designed to remove the typical socioeconomic barriers to holiday activities, this year the Open Doors programme was attended by 737 children across 12 schools and sites in London, Birmingham, Manchester and Liverpool. This is up 37 per cent on last year when 535 children took part in the scheme in ten city-based schools in London and Birmingham, UK.

Schools and their sports facilities are chosen as sites for the Open Doors programmes as they provide a safe, familiar and accessible environment for the children. This model forms part of UK Active’s Schools-as-community-hubs policy which transforms sports and education sites – which represent 39 per cent of all community sports facilities in England – into activity hubs for children. Without the initiative, these facilities would normally be closed during school holidays.

An Open Doors Blueprint, which offers a universal model for opening up sports facilities in every community, has been created by Nike and UK Active to support the scalable nature of the scheme.

“The feedback we have received from children and young people who joined Open Doors this summer is testament to the incredible power of this model, and the inspirational efforts of the coaches and activity providers,” said Huw Edwards, CEO of UK Active. “Supporting the physical and mental health of our youngest citizens will be vital for reducing the nation’s health inequalities and, as such, should be recognised as a key part of the government’s ambitions for levelling up.

“We must not accept holiday hunger and physical inactivity as the reality for children growing up in the UK today, so we are calling on central and local government to help realise the potential of the Open Doors model to support millions more children.”

Dan Burrows, Nike’s senior director of social and community impact, EMEA, said: “The growth of the Open Doors programme is positive news in our mission to increase access to sport and play for all.

“Open Doors helps to remove the barriers that prevent so many from staying active during the holidays and provide them with inclusive and safe spaces to play and connect with their peers. Next year we want to help even more kids to recognise and achieve their full potential through sport and play.”

The report shows that 63 per cent of participants were eligible for free school meals and that the average age was 10-years-old, with the gender split at 64.4 per cent boys and 35.6 per cent girls. In terms of demographic data, 34 per cent were white or white British; 25 per cent Asian or Asian British; 17 per cent black or black British; 7 per cent were mixed; and 15 per cent registered as other.

Figures from Sport England’s latest Active Lives Children and Young People Survey, covering the academic year for 2020-21, showed that low affluence families are least likely to be active and that only 36 per cent of black and 39 per cent of Asian children are active compared to 48 per cent of white British children. Team sports are the most popular activity of 11-16-year-olds. These come in second for 7-11-year-olds who prefer active play and informal activities.

UK Active research has also found that many children lose fitness rapidly during school holidays due to a lack of exercise.

Sport and activities for this year’s Open Doors were provided by partners such as the Rio Ferdinand Foundation, Tanzii TV, Aspire, Liverpool FC Foundation and Bloomsbury Football. Nike athlete and Iron Man competitor John McAvoy championed the programme throughout the summer. McAvoy is an inspirational role model for young people who transformed his life from convicted robber to professional athlete through the power of sport, initially by breaking world records for indoor rowing from prison on a Concept2 machine.

“It’s clear from this report that Open Doors has helped to bring fun and movement to hundreds of children and young people who otherwise could have been isolated, inactive and hungry over the summer break,” said McAvoy. “We’re so proud of the growth of this programme and I truly believe that with the support of brilliant local activity providers, schools and partners, we can grow Open Doors and help transform the lives of many more children and young people.

“With the right support, we can unlock school facilities across the UK and bring the power of sport and physical activity to young people in every community, no matter what their background or ability.”

Related news

UK politicians kick off Parliamentary exercise challenge, inspired by US Congress

07 Nov 2022
Politicians in the UK are taking part in a physical activity challenge hosted by UK ...

Millions take part in National Fitness Day to celebrate the power of exercise

21 Sep 2022
Operators across the physical activity sector open up to the public today offering free sessions ...

UK Active and Nike’s Open Doors in school holiday programme aims to keep kids active and away from food poverty

20 Jul 2022
UK Active and Nike have launched the 2022 Open Doors programme. The scheme provides children ...
UK Active and Nike have released an impact report for the 2022 Open Doors programme, proving it's a scalable model that could help keep thousands of children active during the holidays.
SAR,PLY,HAF,FIT,IND,PTS
2022/THUMB350398_139429_742987.jpg
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
HCM promotional features
Sponsored
Pulse Fitness has created a new health club delivering an elevated wellness experience
HCM promotional features
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Company profiles
Company profile: Connect
Connect is a UK-based technology company redefining how the fitness and wellness industry builds digital ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure provides bespoke management and professional support services for leisure, cultural, and health and ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
BLK BOX is proud to welcome Timo Garrels as Germany country manager, marking another important step in the brand’s continued growth across Europe.
Featured press releases
Technogym press release: Great success for Technogym’s “Let’s Move & Donate Food” campaign: one million meals donated
Thanks to the participation of 150,000 people across 141 countries, the social campaign surpassed one billion Moves collected, which were converted into a donation of one million school meals to support children in need.
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Nike and UK Active publish blueprint for scaling the Open Doors kids' holiday fitness scheme

UK Active and Nike have issued an impact report for the 2022 Open Doors scheme
It hosted 737 participants in 12 schools, up 37 percent from 2021 demonstrating its potential to scale across the UK
Average age was ten years old with 63 per cent eligible for free school meals
An Open Doors blueprint has been released by UK Active and Nike to help schools open up and keep young people active during the holidays
We must not accept holiday hunger and physical inactivity as the reality for children growing up in the UK today
– Huw Edwards, CEO of UK Active
Credit: UK Active

UK Active and Nike have released an impact report for the 2022 Open Doors programme, proving it's a scalable model that could help keep thousands of children active during school holidays.

Designed to remove the typical socioeconomic barriers to holiday activities, this year the Open Doors programme was attended by 737 children across 12 schools and sites in London, Birmingham, Manchester and Liverpool. This is up 37 per cent on last year when 535 children took part in the scheme in ten city-based schools in London and Birmingham, UK.

Schools and their sports facilities are chosen as sites for the Open Doors programmes as they provide a safe, familiar and accessible environment for the children. This model forms part of UK Active’s Schools-as-community-hubs policy which transforms sports and education sites – which represent 39 per cent of all community sports facilities in England – into activity hubs for children. Without the initiative, these facilities would normally be closed during school holidays.

An Open Doors Blueprint, which offers a universal model for opening up sports facilities in every community, has been created by Nike and UK Active to support the scalable nature of the scheme.

“The feedback we have received from children and young people who joined Open Doors this summer is testament to the incredible power of this model, and the inspirational efforts of the coaches and activity providers,” said Huw Edwards, CEO of UK Active. “Supporting the physical and mental health of our youngest citizens will be vital for reducing the nation’s health inequalities and, as such, should be recognised as a key part of the government’s ambitions for levelling up.

“We must not accept holiday hunger and physical inactivity as the reality for children growing up in the UK today, so we are calling on central and local government to help realise the potential of the Open Doors model to support millions more children.”

Dan Burrows, Nike’s senior director of social and community impact, EMEA, said: “The growth of the Open Doors programme is positive news in our mission to increase access to sport and play for all.

“Open Doors helps to remove the barriers that prevent so many from staying active during the holidays and provide them with inclusive and safe spaces to play and connect with their peers. Next year we want to help even more kids to recognise and achieve their full potential through sport and play.”

The report shows that 63 per cent of participants were eligible for free school meals and that the average age was 10-years-old, with the gender split at 64.4 per cent boys and 35.6 per cent girls. In terms of demographic data, 34 per cent were white or white British; 25 per cent Asian or Asian British; 17 per cent black or black British; 7 per cent were mixed; and 15 per cent registered as other.

Figures from Sport England’s latest Active Lives Children and Young People Survey, covering the academic year for 2020-21, showed that low affluence families are least likely to be active and that only 36 per cent of black and 39 per cent of Asian children are active compared to 48 per cent of white British children. Team sports are the most popular activity of 11-16-year-olds. These come in second for 7-11-year-olds who prefer active play and informal activities.

UK Active research has also found that many children lose fitness rapidly during school holidays due to a lack of exercise.

Sport and activities for this year’s Open Doors were provided by partners such as the Rio Ferdinand Foundation, Tanzii TV, Aspire, Liverpool FC Foundation and Bloomsbury Football. Nike athlete and Iron Man competitor John McAvoy championed the programme throughout the summer. McAvoy is an inspirational role model for young people who transformed his life from convicted robber to professional athlete through the power of sport, initially by breaking world records for indoor rowing from prison on a Concept2 machine.

“It’s clear from this report that Open Doors has helped to bring fun and movement to hundreds of children and young people who otherwise could have been isolated, inactive and hungry over the summer break,” said McAvoy. “We’re so proud of the growth of this programme and I truly believe that with the support of brilliant local activity providers, schools and partners, we can grow Open Doors and help transform the lives of many more children and young people.

“With the right support, we can unlock school facilities across the UK and bring the power of sport and physical activity to young people in every community, no matter what their background or ability.”

Related news

UK politicians kick off Parliamentary exercise challenge, inspired by US Congress

07 Nov 2022
Politicians in the UK are taking part in a physical activity challenge hosted by UK ...

Millions take part in National Fitness Day to celebrate the power of exercise

21 Sep 2022
Operators across the physical activity sector open up to the public today offering free sessions ...

UK Active and Nike’s Open Doors in school holiday programme aims to keep kids active and away from food poverty

20 Jul 2022
UK Active and Nike have launched the 2022 Open Doors programme. The scheme provides children ...
UK Active and Nike have released an impact report for the 2022 Open Doors programme, proving it's a scalable model that could help keep thousands of children active during the holidays.
SAR,PLY,HAF,FIT,IND,PTS
2022/THUMB350398_139429_742987.jpg

Latest news

Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and
Technogym has announced the launch of the Run X World Treadmill Championship, the first world
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer,
Xplor Fitness & Leisure
Xplor Fitness & Leisure
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes,

PureGym is encouraging people to step away from their screens and go for a walk,
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will
The Yard Gym (TYG) is to become Nike Training’s official global training partner in a
Elevate Arena
Elevate Arena
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
Everlast Gyms' York site has reopened following a refurbishment to bring it up to the
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a digital platform that
A contrast therapy and breathwork facility called Reset has opened in Islington, London, in the
Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across
Solidcore, which is majority owned by L Catterton, has confirmed that it is actively exploring
UK Active has published new guidance on defibrillators to help fitness and leisure operators deliver
Global Wellness Summit
Global Wellness Summit
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Luxury members’ club Tramp has expanded into the fitness, health and wellness sector with the
GCC gym operator, Gymnation, has secured a $100 million private credit facility from HPS Investment
1 - 20 of 12,300
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
HCM promotional features
Sponsored
Pulse Fitness has created a new health club delivering an elevated wellness experience
HCM promotional features
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
UK market penetration has risen to 18 per cent – one of the highest globally, yet with 100 per cent of people seeing benefits when they exercise, how high could it go? Kath Hudson asks the experts…
HCM magazine
Julie Cramer highlights recent health club flooring upgrades, as top suppliers give their advice
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Company profiles
Company profile: Connect
Connect is a UK-based technology company redefining how the fitness and wellness industry builds digital ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure provides bespoke management and professional support services for leisure, cultural, and health and ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
BLK BOX is proud to welcome Timo Garrels as Germany country manager, marking another important step in the brand’s continued growth across Europe.
Featured press releases
Technogym press release: Great success for Technogym’s “Let’s Move & Donate Food” campaign: one million meals donated
Thanks to the participation of 150,000 people across 141 countries, the social campaign surpassed one billion Moves collected, which were converted into a donation of one million school meals to support children in need.
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Partner sites