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New model for Curves Europe
By Tom Walker
The whole of the Curves Europe business has moved to a master franchise model, aimed at putting the decision-making power into the hands of local experts.
Master franchisees Joanna Dase and Frank Polman will now oversee over 400 clubs in the UK, Ireland, Norway, Sweden, Denmark, Iceland, Finland, Germany, Holland, Belgium and Luxembourg.
Previously, all of Europe reported directly to the brand owner at Central HQ in Texas, US.
That relationship will continue to exist, but the master franchisees are now able to make autonomous decisions at a local level.
The whole of the Curves Europe business has moved to a master franchise model,
aimed at putting the decision-making power into the hands of local experts.
HAF
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