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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

McFit set to open first Cyberobics club

German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.

The women-only club will open in Berlin either next month or in June, offering three Cyberobics rooms – cardio and circuit, functional, and personal training. The 1,400sq m (15,069sq ft) club will also have a wellness, spa, bistro or childrens’ lounge.

Speaking in the latest edition of Health Club Management, Oliver Schulokat, Cyberobics managing director, said: “We’re planning to open a few of these Cyberobics-branded clubs as corporately-owned sites. But this concept will also be franchised as a boutique club model without wellness, spa, bistro or kids’ lounge. Requiring only around 350sq m, we believe it has potential both in Germany and internationally.”

Schulokat also announced that licenses for its virtual class content will be available to non-competitors and in countries where McFIT has no presence, including the UK.

The virtual brand could soon be available in hotels in the form of a small Cyberobics room or an in-room Cyberobics television channel.

Schulokat said: “We’re in talks with a big German hotel chain that wants to integrate Cyberobics into its in-room entertainment, with 10 short workouts you can do in a small space and with no equipment. Then, if you want to do a longer workout, you can go to the dedicated Cyberobics room. We see it as a huge opportunity because hotel fitness can often be quite boring.”

For the full interview click here.

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German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.
HAF
Oliver Schulokat says Cyberobics will be franchised as a boutique club model
Fitness On Demand
Fitness On Demand

News

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Rephouse
Rephouse
Stuart Broster, CEO of Anytime Fitness UK, has revealed plans to become the UK's largest
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Active IQ
Active IQ
Stuart Broster, CEO of Anytime Fitness UK, has revealed plans to become the UK's largest
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Fitness On Demand
Fitness On Demand
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Features
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Researchers found that more than 80 per cent of boutique fitness customers are female across three of the four cities in the study – an overwhelming figure, which highlights the strong demand amongst women for boutique fitness classes
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People
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Opinion
We teach you how to keep customers engaged, make your staff more compelling and increase the value of every customer.
Opinion: Retention Academy 2018: Helping operators improve the customer experience
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Featured suppliers
Featured supplier: Free your space with EXF bespoke storage solutions
With an ever-increasing number of accessories now available to create a dynamic functional training space, storage is becoming a problem for many gym owners and operators.
Featured suppliers
Featured supplier: MoveGB helps its members commit to active lifestyles
MoveGB is the UK’s largest every activity membership, with over 300,000 users and more than 6,000 physical activity providers.
Company profiles
Company profile: Taylor Made Designs
Taylor Made Designs (TMD) supplies all manner of uniform, workwear, performance clothing, PPE and branded ...
Company profiles
Company profile: Jordan Fitness
Jordan have been at the forefront of the design, manufacture and supply of functional fitness ...
Directory
Spa software
SpaBooker: Spa software
Club management software
Brightlime: Club management software
Flooring
Rephouse: Flooring
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Lockers
Fitlockers: Lockers
Architects/designers
Zynk Design Consultants: Architects/designers
Clothing/promotional merchandise
Taylor Made Designs: Clothing/promotional merchandise
Member access schemes
Move GB: Member access schemes
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Gravesham Borough Council
Property & Tenders
Diary dates
28 Aug - 01 Sep 2018
tbc, Sao Paulo, Brazil
Diary dates
22-23 Sep 2018
Worldwide,
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