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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

McFit set to open first Cyberobics club

German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.

The women-only club will open in Berlin either next month or in June, offering three Cyberobics rooms – cardio and circuit, functional, and personal training. The 1,400sq m (15,069sq ft) club will also have a wellness, spa, bistro or childrens’ lounge.

Speaking in the latest edition of Health Club Management, Oliver Schulokat, Cyberobics managing director, said: “We’re planning to open a few of these Cyberobics-branded clubs as corporately-owned sites. But this concept will also be franchised as a boutique club model without wellness, spa, bistro or kids’ lounge. Requiring only around 350sq m, we believe it has potential both in Germany and internationally.”

Schulokat also announced that licenses for its virtual class content will be available to non-competitors and in countries where McFIT has no presence, including the UK.

The virtual brand could soon be available in hotels in the form of a small Cyberobics room or an in-room Cyberobics television channel.

Schulokat said: “We’re in talks with a big German hotel chain that wants to integrate Cyberobics into its in-room entertainment, with 10 short workouts you can do in a small space and with no equipment. Then, if you want to do a longer workout, you can go to the dedicated Cyberobics room. We see it as a huge opportunity because hotel fitness can often be quite boring.”

For the full interview click here.

Sign up for FREE ezines & magazines
German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.
HAF
THUMB18620_919445.jpg
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News

McFit set to open first Cyberobics club

German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.

The women-only club will open in Berlin either next month or in June, offering three Cyberobics rooms – cardio and circuit, functional, and personal training. The 1,400sq m (15,069sq ft) club will also have a wellness, spa, bistro or childrens’ lounge.

Speaking in the latest edition of Health Club Management, Oliver Schulokat, Cyberobics managing director, said: “We’re planning to open a few of these Cyberobics-branded clubs as corporately-owned sites. But this concept will also be franchised as a boutique club model without wellness, spa, bistro or kids’ lounge. Requiring only around 350sq m, we believe it has potential both in Germany and internationally.”

Schulokat also announced that licenses for its virtual class content will be available to non-competitors and in countries where McFIT has no presence, including the UK.

The virtual brand could soon be available in hotels in the form of a small Cyberobics room or an in-room Cyberobics television channel.

Schulokat said: “We’re in talks with a big German hotel chain that wants to integrate Cyberobics into its in-room entertainment, with 10 short workouts you can do in a small space and with no equipment. Then, if you want to do a longer workout, you can go to the dedicated Cyberobics room. We see it as a huge opportunity because hotel fitness can often be quite boring.”

For the full interview click here.

Sign up for FREE ezines & magazines
German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.
HAF
THUMB18620_919445.jpg

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The Gym Group has confirmed plans to roll out a new small box format in
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Les Mills
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Focus Training
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1 - 15 of 11,177
Features
Promotional feature
TVS Group is one of the leading suppliers of flooring and surfaces for gym, sports and play environments. We take a look at what's behind this company's success
Features
Cryotherapy
Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice
Features
Supplier showcase

Precor and Matrix share their latest operator case studies
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Featured supplier news
Featured supplier: Who does your brand belong to?
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Featured supplier news
Featured supplier: Not all functional training areas are created equal
In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
Video Gallery
Harlands Group Overview
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An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
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Founded in 2001, Netpulse is the world’s number one provider of branded mobile apps for ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Locking solutions
Ojmar: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
ResortSuite: Spa software
Fitness software
Go Do.Fitness: Fitness software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Professional services
Deloitte UK: Professional services
Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
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