GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Les Mills
Les Mills
Les Mills
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Fitness tech firm Asensei adds developer platform allowing connected coaching

Digital fitness coaching firm Asensei has released an API platform
The new "Asensei.ai" allows developers of connected fitness products and apps to add motion capture and real-time connected coaching to their products
The platform can also be used by health clubs and studios wanting to enhance their digital strategy
The asensei.ai platform will be managed as a hosted service with usage-based pricing

Digital fitness coaching firm Asensei has released an API platform which allows developers of connected fitness products and apps to add motion capture and real-time connected coaching to their products.

As well as tech providers, the new "Asensei.ai" platform has been designed for health clubs and studios wanting to enhance their digital strategy, as well as equipment providers looking for a connected solution.

The platform includes four main elements:

• "(App)arel": A technology that adds motion capture to everyday sports apparel

• Coaching kit: software development kits to connect (app)arel to apps and equipment• Technique library: A dataset of exercises and sport-specific movements, coaching cues, common faults, progressions and regressions.

• Blueprints: Template UX (user experience) and code for common coaching use-cases that accelerate time to market.

According to Bill Burgar, Asensei chief technology officer, the system has been "trained" to understand and teach everything from rowing, yoga, pilates, bodyweight exercises, mobility exercises, strength training and TRX.

This, Burgar said, will help accelerate the time to market.

"We want to make it as easy as possible to deliver the interactive coaching experiences consumers want and need," Burgar added.

"From learning a skill for the first time, to personal training while practicing, we believe coaching is the missing ingredient in connected fitness, and we're now offering it as a set of cross-platform APIs."

The asensei.ai platform will be managed as a hosted service with usage-based pricing.

Digital fitness coaching firm Asensei has released an API platform which allows developers of connected fitness products and apps to add motion capture and real-time connected coaching to their products.
HAF,FIT,IND,PTS,TEC
2021/THUMB348067_993826_478633.jpg
Latest News
The 20th State of the Industry Report reveals a resilient, expanding and competitive sector, the ...
Latest News
Purpose Brands has announced its entry into the Italian market, having sold the franchise rights ...
Latest News
Fitness First UK is integrating red light therapy into its yoga and Pilates classes through ...
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
Promotion
BLK BOX has been reimagining elite performance spaces for more than a decade. Founder and former athlete, Greg Bradley, tells us what it takes
HCM promotional features
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders.
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Company profiles
Company profile: IndigoFitness
IndigoFitness creates bespoke training spaces for commercial, education, public-sector, and specialist clients including the MoD ...
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym, part of the Sport Alliance group, is a global software provider specialising in ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
MyZone press release: Myzone global data reveals the building blocks of consistent exercise habits
A major new report from Myzone, the global leader in motivation technology for fitness, reveals how motivation becomes habit and how that transformation drives member retention and long-term business growth.
Featured press releases
GLL press release: GLL highlights the importance of drowning prevention to kids nationally as summer holidays near
School assemblies and water safety messages as part of swim lessons.   The UK's largest public pools and swim school operator, GLL, is providing timely activities during Drowning Prevention Week (13-20 June 2026) to raise awareness of water safety ahead of kids breaking up for the summer holidays.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Fitness tech firm Asensei adds developer platform allowing connected coaching

Digital fitness coaching firm Asensei has released an API platform
The new "Asensei.ai" allows developers of connected fitness products and apps to add motion capture and real-time connected coaching to their products
The platform can also be used by health clubs and studios wanting to enhance their digital strategy
The asensei.ai platform will be managed as a hosted service with usage-based pricing

Digital fitness coaching firm Asensei has released an API platform which allows developers of connected fitness products and apps to add motion capture and real-time connected coaching to their products.

As well as tech providers, the new "Asensei.ai" platform has been designed for health clubs and studios wanting to enhance their digital strategy, as well as equipment providers looking for a connected solution.

The platform includes four main elements:

• "(App)arel": A technology that adds motion capture to everyday sports apparel

• Coaching kit: software development kits to connect (app)arel to apps and equipment• Technique library: A dataset of exercises and sport-specific movements, coaching cues, common faults, progressions and regressions.

• Blueprints: Template UX (user experience) and code for common coaching use-cases that accelerate time to market.

According to Bill Burgar, Asensei chief technology officer, the system has been "trained" to understand and teach everything from rowing, yoga, pilates, bodyweight exercises, mobility exercises, strength training and TRX.

This, Burgar said, will help accelerate the time to market.

"We want to make it as easy as possible to deliver the interactive coaching experiences consumers want and need," Burgar added.

"From learning a skill for the first time, to personal training while practicing, we believe coaching is the missing ingredient in connected fitness, and we're now offering it as a set of cross-platform APIs."

The asensei.ai platform will be managed as a hosted service with usage-based pricing.

Digital fitness coaching firm Asensei has released an API platform which allows developers of connected fitness products and apps to add motion capture and real-time connected coaching to their products.
HAF,FIT,IND,PTS,TEC
2021/THUMB348067_993826_478633.jpg

Latest news

The 20th State of the Industry Report reveals a resilient, expanding and competitive sector, the
Purpose Brands has announced its entry into the Italian market, having sold the franchise rights
Fitness First UK is integrating red light therapy into its yoga and Pilates classes through
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and
Technogym has announced the launch of the Run X World Treadmill Championship, the first world
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on
Xplor Fitness & Leisure
Xplor Fitness & Leisure
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer,
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes,

PureGym is encouraging people to step away from their screens and go for a walk,
Elevate Arena
Elevate Arena
One of the biggest mistakes operators in the fitness industry still make is advertising almost
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will
The Yard Gym (TYG) is to become Nike Training’s official global training partner in a
Everlast Gyms' York site has reopened following a refurbishment to bring it up to the
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a digital platform that
A contrast therapy and breathwork facility called Reset has opened in Islington, London, in the
Global Wellness Summit
Global Wellness Summit
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across
Solidcore, which is majority owned by L Catterton, has confirmed that it is actively exploring
1 - 20 of 12,300
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
Promotion
BLK BOX has been reimagining elite performance spaces for more than a decade. Founder and former athlete, Greg Bradley, tells us what it takes
HCM promotional features
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Record market penetration in the UK fitness sector masks a deeper shift around consumer engagement, according to a report from Grant Thornton and UK Active, as Liz Terry reports
HCM magazine
With corporately-owned clubs, franchise networks, investments and proprietary tech, Viva Leisure’s ecosystem is redefining how gyms scale and generate revenue. Its CEO speaks to Kate Cracknell
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders.
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Company profiles
Company profile: IndigoFitness
IndigoFitness creates bespoke training spaces for commercial, education, public-sector, and specialist clients including the MoD ...
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym, part of the Sport Alliance group, is a global software provider specialising in ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
MyZone press release: Myzone global data reveals the building blocks of consistent exercise habits
A major new report from Myzone, the global leader in motivation technology for fitness, reveals how motivation becomes habit and how that transformation drives member retention and long-term business growth.
Featured press releases
GLL press release: GLL highlights the importance of drowning prevention to kids nationally as summer holidays near
School assemblies and water safety messages as part of swim lessons.   The UK's largest public pools and swim school operator, GLL, is providing timely activities during Drowning Prevention Week (13-20 June 2026) to raise awareness of water safety ahead of kids breaking up for the summer holidays.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills
Partner sites