GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Fitness tech firm Asensei adds developer platform allowing connected coaching

Digital fitness coaching firm Asensei has released an API platform
The new "Asensei.ai" allows developers of connected fitness products and apps to add motion capture and real-time connected coaching to their products
The platform can also be used by health clubs and studios wanting to enhance their digital strategy
The asensei.ai platform will be managed as a hosted service with usage-based pricing

Digital fitness coaching firm Asensei has released an API platform which allows developers of connected fitness products and apps to add motion capture and real-time connected coaching to their products.

As well as tech providers, the new "Asensei.ai" platform has been designed for health clubs and studios wanting to enhance their digital strategy, as well as equipment providers looking for a connected solution.

The platform includes four main elements:

• "(App)arel": A technology that adds motion capture to everyday sports apparel

• Coaching kit: software development kits to connect (app)arel to apps and equipment• Technique library: A dataset of exercises and sport-specific movements, coaching cues, common faults, progressions and regressions.

• Blueprints: Template UX (user experience) and code for common coaching use-cases that accelerate time to market.

According to Bill Burgar, Asensei chief technology officer, the system has been "trained" to understand and teach everything from rowing, yoga, pilates, bodyweight exercises, mobility exercises, strength training and TRX.

This, Burgar said, will help accelerate the time to market.

"We want to make it as easy as possible to deliver the interactive coaching experiences consumers want and need," Burgar added.

"From learning a skill for the first time, to personal training while practicing, we believe coaching is the missing ingredient in connected fitness, and we're now offering it as a set of cross-platform APIs."

The asensei.ai platform will be managed as a hosted service with usage-based pricing.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Digital fitness coaching firm Asensei has released an API platform which allows developers of connected fitness products and apps to add motion capture and real-time connected coaching to their products.
HAF,FIT,IND,PTS,TEC
2021/THUMB348067_993826_478633.jpg
Latest News
Wellness tech firm Timeshifter has launched a new circadian app for shift workers, allowing them ...
Latest News
Sport England says it's introducing "new and innovative" ways to increase participation – by doing ...
Latest News
Denmark has been identified as the cheapest country in the world to live a healthy ...
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create ...
Latest News
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
HCM Magazine
Interview
We’re working on bringing a new model to life. They’ll be smaller than our current clubs, but will clearly be Total Fitness, thanks to the purpose, intent and fitness philosophy
HCM Magazine
Everyone’s talking about
Climate change, like COVID-19, presents challenges that won’t go away and demands both our immediate attention and collective efforts. Kath Hudson reports
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
HCM People
It makes services and tech more accessible and affordable for wellness professionals
HCM Magazine
HCM People
IHRSA is now on a mission to bring the global industry together
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
HCM magazine
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM magazine
We’re different characters and challenge each other, but we appreciate each other and have the same passion and goals
HCM magazine
Which messaging is most effective at inspiring people to get active and why? Researchers at the University of Waterloo in Canada set out to find out, as Tom Walker reports
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Precor reaffirms itself in premium sector with introduction of two new cardio range colours
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black Pearl and Storm Grey.
Featured supplier news
Featured supplier news: Pulse Fitness appointed as preferred fitness supplier to Telford & Wrekin Leisure
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford & Wrekin Leisure as its preferred fitness supplier over the next five years.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Fitness tech firm Asensei adds developer platform allowing connected coaching

Digital fitness coaching firm Asensei has released an API platform
The new "Asensei.ai" allows developers of connected fitness products and apps to add motion capture and real-time connected coaching to their products
The platform can also be used by health clubs and studios wanting to enhance their digital strategy
The asensei.ai platform will be managed as a hosted service with usage-based pricing

Digital fitness coaching firm Asensei has released an API platform which allows developers of connected fitness products and apps to add motion capture and real-time connected coaching to their products.

As well as tech providers, the new "Asensei.ai" platform has been designed for health clubs and studios wanting to enhance their digital strategy, as well as equipment providers looking for a connected solution.

The platform includes four main elements:

• "(App)arel": A technology that adds motion capture to everyday sports apparel

• Coaching kit: software development kits to connect (app)arel to apps and equipment• Technique library: A dataset of exercises and sport-specific movements, coaching cues, common faults, progressions and regressions.

• Blueprints: Template UX (user experience) and code for common coaching use-cases that accelerate time to market.

According to Bill Burgar, Asensei chief technology officer, the system has been "trained" to understand and teach everything from rowing, yoga, pilates, bodyweight exercises, mobility exercises, strength training and TRX.

This, Burgar said, will help accelerate the time to market.

"We want to make it as easy as possible to deliver the interactive coaching experiences consumers want and need," Burgar added.

"From learning a skill for the first time, to personal training while practicing, we believe coaching is the missing ingredient in connected fitness, and we're now offering it as a set of cross-platform APIs."

The asensei.ai platform will be managed as a hosted service with usage-based pricing.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Digital fitness coaching firm Asensei has released an API platform which allows developers of connected fitness products and apps to add motion capture and real-time connected coaching to their products.
HAF,FIT,IND,PTS,TEC
2021/THUMB348067_993826_478633.jpg

News

Wellness tech firm Timeshifter has launched a new circadian app for shift workers, allowing them
Sport England says it's introducing "new and innovative" ways to increase participation – by doing
Denmark has been identified as the cheapest country in the world to live a healthy
Boxx has launched a new generation punch bag and smart punch trackers that work with
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by
Fitronics
Fitronics
Moving into a new era of health and wellness, Power Plate has extended their popular
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families,
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey
Location and cost are the top considerations for consumers when it comes to choosing a
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication,
FIBO Exhibition
FIBO Exhibition
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013
Total Fitness plans to launch a new-style health club model, with plans already in the
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across
The City of Madrid could become one of the healthiest in the world if plans
Luxury health club operator, Third Space, has opened the doors to its latest club in
A total of 22.7 million Brits – more than a third of the total population
Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
While exercisers often seek new ways in which to get the most out of their
The PureGym app has been named the Health and Fitness App of the Year at
An initiative set up by the Rio Ferdinand Foundation in partnership with The Gym Group
Innovatise UK Ltd
Innovatise UK Ltd
1 - 20 of 12,098
HCM Magazine
Interview
We’re working on bringing a new model to life. They’ll be smaller than our current clubs, but will clearly be Total Fitness, thanks to the purpose, intent and fitness philosophy
HCM Magazine
Everyone’s talking about
Climate change, like COVID-19, presents challenges that won’t go away and demands both our immediate attention and collective efforts. Kath Hudson reports
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
HCM People
It makes services and tech more accessible and affordable for wellness professionals
HCM Magazine
HCM People
IHRSA is now on a mission to bring the global industry together
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
HCM magazine
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM magazine
We’re different characters and challenge each other, but we appreciate each other and have the same passion and goals
HCM magazine
Which messaging is most effective at inspiring people to get active and why? Researchers at the University of Waterloo in Canada set out to find out, as Tom Walker reports
HCM magazine
A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
HCM magazine
This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
HCM magazine
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM magazine
HCM People

Harry Jameson and Oli Patrick

Co-founders, Future Practice
There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap
HCM magazine
Armah Sports has revealed the first B_fit health club – a smart club concept that’s gearing up for the Metaverse with AI, VR, Amazon Alexa and the Internet of Things, as Tom Walker reports
HCM magazine
NICE has done a U-turn on its controversial guidelines for treating Chronic Fatigue Syndrome, saying that physical activity or therapy should not now be routinely prescribed for patients
HCM magazine
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Precor reaffirms itself in premium sector with introduction of two new cardio range colours
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black Pearl and Storm Grey.
Featured supplier news
Featured supplier news: Pulse Fitness appointed as preferred fitness supplier to Telford & Wrekin Leisure
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford & Wrekin Leisure as its preferred fitness supplier over the next five years.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites