Edinburgh Leisure targets corporate members with EGYM Hussle collaboration
By Kath Hudson
Edinburgh Leisure's Ally Strachan (left) and EGYM Hussle's Matthew Smith Credit: EGYM Hussle
EGYM Hussle is partnering with Edinburgh Leisure
Seventeen of the trust’s venues will be listed on the corporate platform
EGYM equipment will be introduced at some venue
EGYM Hussle and Edinburgh Leisure have entered a long-term partnership arrangement which will boost corporate fitness in the Scottish city.
Seventeen Edinburgh Leisure venues, including the redeveloped Meadowbank Sports Centre, will become available on EGYM Hussle’s B2B corporate member base.
Ally Strachan, fitness development manager at Edinburgh Leisure, says this will enable the trust to extend its reach into the corporate sector and grow its user base, as well as create the opportunity to introduce EGYM equipment.
The collaboration aims to drive increased participation in fitness, as part of EGYM Hussle’s overarching mission to deliver in the preventative healthcare space.
The aggregator focuses on business-to-business partnerships, providing the clubs on Hussle’s network with incremental revenue, unlocking access to additional members outside their existing networks.
James Crossland, director of operations at EGYM Hussle, says: “As a charitable trust with a strong focus on community health, inclusion and accessibility, Edinburgh Leisure is a fantastic partner. This collaboration helps extend access to high-quality fitness facilities for more people, while supporting Edinburgh Leisure’s mission to keep Edinburgh active and well.”
All EGYM Hussle partner venues benefit from free marketing via the dedicated website
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
UK Active has announced the next phase of its Digital Futures programme, supporting organisations
across the physical activity sector to develop their digital capability.
The Fitness Group, the UK's leading fitness education training provider, has announced a
strategic partnership with Serco Leisure, one of the UK's leading national operators of
leisure centres, destination venues and elite sporting facilities.
Edinburgh Leisure targets corporate members with EGYM Hussle collaboration
By Kath Hudson
Edinburgh Leisure's Ally Strachan (left) and EGYM Hussle's Matthew Smith Credit: EGYM Hussle
EGYM Hussle is partnering with Edinburgh Leisure
Seventeen of the trust’s venues will be listed on the corporate platform
EGYM equipment will be introduced at some venue
EGYM Hussle and Edinburgh Leisure have entered a long-term partnership arrangement which will boost corporate fitness in the Scottish city.
Seventeen Edinburgh Leisure venues, including the redeveloped Meadowbank Sports Centre, will become available on EGYM Hussle’s B2B corporate member base.
Ally Strachan, fitness development manager at Edinburgh Leisure, says this will enable the trust to extend its reach into the corporate sector and grow its user base, as well as create the opportunity to introduce EGYM equipment.
The collaboration aims to drive increased participation in fitness, as part of EGYM Hussle’s overarching mission to deliver in the preventative healthcare space.
The aggregator focuses on business-to-business partnerships, providing the clubs on Hussle’s network with incremental revenue, unlocking access to additional members outside their existing networks.
James Crossland, director of operations at EGYM Hussle, says: “As a charitable trust with a strong focus on community health, inclusion and accessibility, Edinburgh Leisure is a fantastic partner. This collaboration helps extend access to high-quality fitness facilities for more people, while supporting Edinburgh Leisure’s mission to keep Edinburgh active and well.”
All EGYM Hussle partner venues benefit from free marketing via the dedicated website
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
UK market penetration has risen to 18 per cent – one of the highest
globally, yet with 100 per cent of people seeing benefits when they
exercise, how high could it go? Kath Hudson asks the experts…
Record market penetration in the UK
fitness sector masks a deeper shift
around consumer engagement, according
to a report from Grant Thornton and
UK Active, as Liz Terry reports
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
UK Active has announced the next phase of its Digital Futures programme, supporting organisations
across the physical activity sector to develop their digital capability.
The Fitness Group, the UK's leading fitness education training provider, has announced a
strategic partnership with Serco Leisure, one of the UK's leading national operators of
leisure centres, destination venues and elite sporting facilities.