MoveGB
MoveGB
MoveGB
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Debenhams and Sweat! reveal roll-out plan for in-store gyms

Retailer Debenhams and fitness operator Sweat! have unveiled the opening date for the first of a chain of instore gyms.

The first club to be operated by the partnership will launch on 10 September 2018 at the Debenhams Sutton store in south west London.

The 17,575sq ft site will offer a "friendly, group-oriented and performance driven gym experience". Facilities will include a large gym floor kitted with Technogym equipment, immersive cinematic exercise activity areas and digital health checkpoints.

The Sutton Sweat! club will be followed by two further sites in Manchester and Bristol – which are earmarked to open in 2019.

Each instore club will follow the Sweat! format, which is focused on attracting a predominately 18-33 year-old female membership base.

The initiative is part of Debenham's strategy to deliver ‘social shopping’ within its stores.

“Adding a highly innovative leisure facility to our stores is an integral part of our Debenhams Redesigned strategy, aimed at delivering ‘social shopping’. I'm keen to see customer reactions to the initiative," said Sergio Bucher, Debenhams CEO.

Frank Reed, CEO of Sweat! gyms added: ”The Sutton gym will be the sixth in Sweat’s! portfolio and our first located within a shopping environment.

"Through partnering with Debenhams we are able to offer members the convenience of having a work out, and shop as well as meet friends in a friendly and welcoming environment. We are excited to take the initiative to key urban cities, Manchester and Bristol in 2019”.

Debenhams and Sweat’s! partnership will also see gym customers offered shopping incentives which build the more they visit the gym. The benefits will include automatic enrolment into the store’s Beauty Club and preloaded cards to redeem against purchases.

Debenhams’ link up with Sweat! follows the retailers partnerships with Blow LTD to provide beauty services as well as Maisons du Monde and Swoon! to retail homewares within Debenhams stores.

Sweat! was launched by virgin co-founder Frank Reed in 2013. The company received £3.75m worth of equity investment in December 2017 to help fund the roll-out of five new clubs.

Sign up for FREE ezines & magazines
Retailer Debenhams and fitness operator Sweat! have unveiled the opening date for the first of a chain if instore gyms.
HAF,FIT,SAM
Each instore Debenham gym will follow the Sweat! format, which is focused on attracting a predominately 18-33 year-old female membership base / Sweat!
SportsArt Fitness
SportsArt Fitness

News

Speaking at the annual Legend customer day at the NEC today, Sport England’s executive director
Fitness operator Equinox will move further into the lifestyle space with the launch of bespoke
Health and social care secretary Matt Hancock has published a new technology masterplan for the
US fitness brand Peloton has launched into the UK, marking the occasion with a three-week
The ukactive Research Institute has announced plans to make all academic research it conducts available
Water safety charity The Royal Life Saving Society UK (RLSS UK) has named Jo Talbot
MyZone
MyZone
Speaking at the annual Legend customer day at the NEC today, Sport England’s executive director
Group fitness classes and adrenaline sports are among those benefiting from increases in interest, as
Meadowbank Stadium and sports centre in Edinburgh, which hosted the Commonwealth Games in 1970, is
Exeter City Council has published a new corporate strategy and 'emerging vision' for 2040, with
New research into the mental health benefits of swimming has been released by Swim England,
More than six million people in the UK could be living or contemplating a life
Leisure Media, publisher of business to business magazines for the global leisure industries, such as
Alliance Leisure
Alliance Leisure
Speaking at the annual Legend customer day at the NEC today, Sport England’s executive director
Space Cycle, the boutique cycle brand in China which received backing of US$15m (£11.5m) from
An online platform has been launched that enables health and fitness operators to access quotes
The physical activity sector event active-net has announced that Atlantic rower and mental health campaigner
SportsArt Fitness
SportsArt Fitness
1 - 15 of 10,488
Features
Report
We investigated the typical day for young offenders in prison and found they were typically locked up and inactive for 22 hours a day - Dr Phillip Lee MP
Features
feature
The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
Features
Supplier showcase
GoCardless & Speedflex
Features
feature
Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
Features
feature
How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
Features
Cycling
A new age of indoor cycling is upon us, characterised by a more diverse range of bikes and consumers. Steph Eaves breaks down the options in this two-part series
Features
Floatation
Scientists believe floatation therapy could be a shortcut to meditation and much more than just a relaxation amenity for health clubs. Niamh Madigan dives in to find out more
Features
IHRSA update
Kristen Walsh, associate publisher at IHRSA, reveals the top performing health club operators in the US, Canada and Latin America
Features
New trends
A combination of being hunched over desks and dynamic workouts have led to a new trend in assisted stretching studios. Is this the next big thing and should health club operators be adding it for their members? Kath Hudson reports
Features
Tech
Body composition analysers are an excellent way to differentiate your club, as well as help your members get results. Kath Hudson reports
Features
News report
A disused tower block in central São Paulo has been converted into a vibrant fitness, sport and leisure destination for the city, as Kim Megson reports
Features
People
Profile
We’ve positioned ourselves as a premium concept with affordable prices. MyFitness is a full-line operator with modern facilities and top-of-the-line equipment and technology
People
People profile
We've incorporated mental health and wellbeing into the whole Mindset experience
People
People profile
We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life
People
People profile
Bear Grylls has bought into BMF – formerly British Military Fitness – now rebranded as Be Military Fit and with its sights set on international expansion through franchising
People
people
Physical activity needs to be recognised as a ‘vital sign’ that health professionals ask people about at every medical consultation
People
people
We’re offering members the convenience of having a workout and a chance to shop in a lively, welcoming environment
People
people
The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
People
people
We need to create intelligent fitness centres, with structured offerings across mindset, nutrition, movement and recovery
People
Interview
In Islington, there’s a strong demand for family facilities and we’re building our first Little Space – a dedicated kids’ training area
People
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Dyaco launches new Spirit Fitness Fluid Rower and refreshes 900 CV range
Global fitness manufacturer Dyaco, has launched the new Spirit CRW900 Fluid Rower to add to its growing range of Spirit Fitness CV equipment.
Featured suppliers
Featured supplier: CoursePro enables stress-free course management solutions
CoursePro, the leading course management solution for sports clubs and leisure centres, manages the admin behind sports lessons, automating enrolments and organising payments.
Company profiles
Company profile: Keiser UK LTD
Keiser began its history of visionary sports science leadership over 37 years ago, rejecting the ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness brands ...
Directory
Locking solutions
Ojmar: Locking solutions
Clothing/promotional merchandise
Taylor Made Designs: Clothing/promotional merchandise
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Technogym: Exercise equipment
Lockers
Fitlockers: Lockers
Direct debit solutions
Harlands Group: Direct debit solutions
Skincare
Elemis: Skincare
Computer solutions
SportSoft UK Ltd: Computer solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Dyaco International: Fitness equipment
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
31 Oct - 01 Nov 2018
NEC, Birmingham, United Kingdom
Diary dates
27-27 Nov 2018
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
Job search
MoveGB
MoveGB