Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Dallas Cowboys launches 'first-of-its-kind' athletic healthcare facility open to the public

“We want to showcase the link between active lifestyles and physical health so that every visitor leaves feeling more informed and inspired. This is a shining example of a new kind of architecture.
– Ron Stelmarski, principal at Perkins+Will

National Football League (NFL) franchise the Dallas Cowboys has partnered with architects Perkins + Will, healthcare provider Baylor Scott & White Health and a local school district to launch a facility dedicated to community health and wellbeing.

The 300,000sq ft (28,000sq m) Sports Therapy & Research complex – which opened yesterday (20 June) on the Cowboys-themed campus The Star in Frisco, Texas – is an educational opportunity for visitors as well as a healthcare destination for recreational and professional athletes, including the Dallas Cowboys themselves.

Patients and visitors can observe the science of athleticism and sports medicine and intuit the relationship between physical activity and wellbeing.

The building has been designed to put “human health and sports performance on public display” – from injury prevention to training to healing and recovery – in one place.

Features include a light-filled strength-training room, basketball courts and a retractable glass façade that opens to an indoor/outdoor football field. Transparent walls and casual seating areas for onlookers allow the whole process of rehabilitation to be observed by the public, while several areas can be configured into gathering places for community events and performances. Outside, a network of publicly accessible walk, run and bike trails connect the facility with the surrounding Star campus.

According to the architects, the complex has been designed as a fusion of the healthcare, science and technology, sports and recreation, workplace, branded environment, urban design, and civic architecture typologies.

“We want to showcase the link between active lifestyles and physical health so that every visitor leaves feeling more informed and inspired,” said Ron Stelmarski, principal at Perkins+Will. “Wellness education and inspiration, coupled with a holistic approach to diagnosis, treatment, and recovery, promote the health and wellbeing of a community.

“This is a shining example of a new kind of architecture that supports the improvement of population health through physical fitness.”

Don Dethlefs, chair of Perkins+Will’s sports, recreation, and entertainment practice, added: “We’re seeing a fascinating trend emerge at the intersection of sports performance and healthcare design – one that we think could start a sea change in population health nationwide. In each case, our clients have shared one vision: help entire communities achieve holistic health by improving individuals’ physical fitness.”

Other Perkins+Will projects illustrating this trend include the PPL Center (opened in September 2014); the UCLA Health Training Center, home of the Los Angeles Lakers (opened in August 2017); the University of Michigan Stephen M. Ross Athletic Center (opened in October 2017); the Snyder Center at Phillips Andover Academy (opened in January 2018); the Viking Pavilion at the Peter W. Stott Center at Portland State University (opened in April 2018); and Northwestern University’s Ryan Walter Athletics Center (set to open in August 2018).

In their own words
Perkins + Will on the design of the Sports Therapy & Research complex

“The complex is designed to invoke a sense of strength, durability, and precision – attributes of the athletes who seek treatment there and the care teams who provide care. This is accomplished through a crisp, clean material palette composed primarily of concrete, modern glass, and metal, and by complementary soothing colour tones and abundant natural light.

“Unobstructed views and easy access to the outdoors create a feeling of revitalisation and rejuvenation. A bevy of two-dimensional geometric shapes made of painted metal suspend from the ceiling of the four-story lobby like confetti, symbolising fluidity of movement and the legerity of the physically fit body; their organisation appears arbitrary at first, but upon closer examination, the disparate shapes visually coalesce to form the Baylor Scott & White Health logo."

Explaining the extensive use of glass, Ron Stelmarski said: “The transparency helps tell the complex’s story. It showcases the human body in motion, creating a ‘living brand’ experience that celebrates athleticism and physical fitness.

“The openness and visual interconnectivity of the spaces lend a soft, human quality to the otherwise hard, data-driven science of sports medicine.”

You can take a virtual reality tour of the facility here.

Related news

Dallas Cowboys to open mixed-use entertainment complex in August

07 Jan 2016
The Dallas Cowboys NFL franchise is set to open its new mixed-use event centre and ...
National Football League (NFL) franchise the Dallas Cowboys has partnered with architects Perkins + Will, healthcare provider Baylor Scott & White Health and a local school district to launch a facility dedicated to community health and well-being.
CLD,SAR,HAF,SAB,CPW,CAS,ARC,DES
THUMB27482_538347.jpg
Latest News
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this ...
Latest News
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an ...
Latest News
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club ...
Latest News
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for ...
Latest News
Longevity is the most important motivator for today’s exercisers and social connection is key, according ...
Latest News
Until has opened its fourth club at Canary Wharf, in the iconic YY London building. ...
Latest News
Ben Allen has been appointed managing director at Common Bond. Having set the company up ...
Latest News
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has ...
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Promotion
BLK BOX has been reimagining elite performance spaces for more than a decade. Founder and former athlete, Greg Bradley, tells us what it takes
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: Core Health & Fitness
Driven by innovation, Core Health & Fitness delivers top-quality products, exceptional service, and ongoing support. ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Panatta press release: On Air Fitness chooses Panatta and its Made in Italy fitness equipment
French fitness chain On Air Fitness, with 113 clubs across France and internationally (Spain, Morocco and Portugal) and more than 430,000 members, has chosen to introduce Panatta equipment — a 12-machine circuit from the premium Free Weight Special line —
Featured press releases
ukactive press release: UK Active announces plans for National Fitness Day 2026
UK Active has announced the details of National Fitness Day 2026, with the flagship campaign set to take place on Wednesday 16 September 2026.
Directory
Fitness tracking platform
SpiviTech: Fitness tracking platform
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Dallas Cowboys launches 'first-of-its-kind' athletic healthcare facility open to the public

“We want to showcase the link between active lifestyles and physical health so that every visitor leaves feeling more informed and inspired. This is a shining example of a new kind of architecture.
– Ron Stelmarski, principal at Perkins+Will

National Football League (NFL) franchise the Dallas Cowboys has partnered with architects Perkins + Will, healthcare provider Baylor Scott & White Health and a local school district to launch a facility dedicated to community health and wellbeing.

The 300,000sq ft (28,000sq m) Sports Therapy & Research complex – which opened yesterday (20 June) on the Cowboys-themed campus The Star in Frisco, Texas – is an educational opportunity for visitors as well as a healthcare destination for recreational and professional athletes, including the Dallas Cowboys themselves.

Patients and visitors can observe the science of athleticism and sports medicine and intuit the relationship between physical activity and wellbeing.

The building has been designed to put “human health and sports performance on public display” – from injury prevention to training to healing and recovery – in one place.

Features include a light-filled strength-training room, basketball courts and a retractable glass façade that opens to an indoor/outdoor football field. Transparent walls and casual seating areas for onlookers allow the whole process of rehabilitation to be observed by the public, while several areas can be configured into gathering places for community events and performances. Outside, a network of publicly accessible walk, run and bike trails connect the facility with the surrounding Star campus.

According to the architects, the complex has been designed as a fusion of the healthcare, science and technology, sports and recreation, workplace, branded environment, urban design, and civic architecture typologies.

“We want to showcase the link between active lifestyles and physical health so that every visitor leaves feeling more informed and inspired,” said Ron Stelmarski, principal at Perkins+Will. “Wellness education and inspiration, coupled with a holistic approach to diagnosis, treatment, and recovery, promote the health and wellbeing of a community.

“This is a shining example of a new kind of architecture that supports the improvement of population health through physical fitness.”

Don Dethlefs, chair of Perkins+Will’s sports, recreation, and entertainment practice, added: “We’re seeing a fascinating trend emerge at the intersection of sports performance and healthcare design – one that we think could start a sea change in population health nationwide. In each case, our clients have shared one vision: help entire communities achieve holistic health by improving individuals’ physical fitness.”

Other Perkins+Will projects illustrating this trend include the PPL Center (opened in September 2014); the UCLA Health Training Center, home of the Los Angeles Lakers (opened in August 2017); the University of Michigan Stephen M. Ross Athletic Center (opened in October 2017); the Snyder Center at Phillips Andover Academy (opened in January 2018); the Viking Pavilion at the Peter W. Stott Center at Portland State University (opened in April 2018); and Northwestern University’s Ryan Walter Athletics Center (set to open in August 2018).

In their own words
Perkins + Will on the design of the Sports Therapy & Research complex

“The complex is designed to invoke a sense of strength, durability, and precision – attributes of the athletes who seek treatment there and the care teams who provide care. This is accomplished through a crisp, clean material palette composed primarily of concrete, modern glass, and metal, and by complementary soothing colour tones and abundant natural light.

“Unobstructed views and easy access to the outdoors create a feeling of revitalisation and rejuvenation. A bevy of two-dimensional geometric shapes made of painted metal suspend from the ceiling of the four-story lobby like confetti, symbolising fluidity of movement and the legerity of the physically fit body; their organisation appears arbitrary at first, but upon closer examination, the disparate shapes visually coalesce to form the Baylor Scott & White Health logo."

Explaining the extensive use of glass, Ron Stelmarski said: “The transparency helps tell the complex’s story. It showcases the human body in motion, creating a ‘living brand’ experience that celebrates athleticism and physical fitness.

“The openness and visual interconnectivity of the spaces lend a soft, human quality to the otherwise hard, data-driven science of sports medicine.”

You can take a virtual reality tour of the facility here.

Related news

Dallas Cowboys to open mixed-use entertainment complex in August

07 Jan 2016
The Dallas Cowboys NFL franchise is set to open its new mixed-use event centre and ...
National Football League (NFL) franchise the Dallas Cowboys has partnered with architects Perkins + Will, healthcare provider Baylor Scott & White Health and a local school district to launch a facility dedicated to community health and well-being.
CLD,SAR,HAF,SAB,CPW,CAS,ARC,DES
THUMB27482_538347.jpg

Latest news

An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for
Longevity is the most important motivator for today’s exercisers and social connection is key, according
Until has opened its fourth club at Canary Wharf, in the iconic YY London building.
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Ben Allen has been appointed managing director at Common Bond. Having set the company up
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan
Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who
Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London,
A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat
Good Boost’s digital exercise programmes are helping adults with MSK at a lower cost than
With Prime Minister, Keir Starmer, announcing his resignation this morning and Andy Burnham as a
Koru Health Club launched recently within Luxembourg’s multi-experience destination, GRID X, which combines culture, retail
1 - 20 of 12,300
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Promotion
BLK BOX has been reimagining elite performance spaces for more than a decade. Founder and former athlete, Greg Bradley, tells us what it takes
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
UK market penetration has risen to 18 per cent – one of the highest globally, yet with 100 per cent of people seeing benefits when they exercise, how high could it go? Kath Hudson asks the experts…
HCM magazine
With corporately-owned clubs, franchise networks, investments and proprietary tech, Viva Leisure’s ecosystem is redefining how gyms scale and generate revenue. Its CEO speaks to Kate Cracknell
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: Core Health & Fitness
Driven by innovation, Core Health & Fitness delivers top-quality products, exceptional service, and ongoing support. ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Panatta press release: On Air Fitness chooses Panatta and its Made in Italy fitness equipment
French fitness chain On Air Fitness, with 113 clubs across France and internationally (Spain, Morocco and Portugal) and more than 430,000 members, has chosen to introduce Panatta equipment — a 12-machine circuit from the premium Free Weight Special line —
Featured press releases
ukactive press release: UK Active announces plans for National Fitness Day 2026
UK Active has announced the details of National Fitness Day 2026, with the flagship campaign set to take place on Wednesday 16 September 2026.
Directory
Fitness tracking platform
SpiviTech: Fitness tracking platform
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites