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Health Club Management

Health Club Management

News

Christie Brinkley heads up new Beverly Hills City of ‘Wellth’ campaign

It’s always been the playground of the rich and famous, but Beverly Hills, California now is focusing on a new kind of ‘wellth’ – that of health and wellness.

The Beverly Hills Conference & Visitors Bureau has launched a the campaign: ‘Beverly Hills: City of Wellth,’ which brings together leading industry experts for a season of wellness and mindfulness activities.

Supermodel Christie Brinkley, a vegetarian since age 14, has been named Wellth ambassador, and will work alongside mindbodygreen founder Jason Wachob – who coined the term ‘wellth’ in a book by the same name – to highlight the concept and what makes Beverly Hills the ‘City of Wellth.’

Hotels across the city are getting involved with ‘Wellth’ room and spa packages, including The Beverly Hills Hotel, The Beverly Hilton, Beverly Wilshire, Luxe Rodeo Drive Hotel, Montage Beverly Hills, The Peninsula Beverly Hills,Sixty Beverly Hills, Viceroy L’Ermitage Beverly Hills and the newly opened Waldorf Astoria Beverly Hills.

‘Wellthy’ meals are also available at a number of restaurants in the city, showcasing specials that fall under one or more criteria of locally sourced, plant-based, vegan, paleo or using meat that is grass-fed or hormone-free.

Travellers will also be able to find out their ‘902IQ’ (a play on the area’s post code) through a fun online quiz, where they can check their ‘wellthy’ lifestyle score and learn how to improve it through different experiences in Beverly Hills.

The campaign includes focusing on pillars of ‘wellth,’ including Move, Eat, Restore, show Gratitude and explore Experiences. Pillar representatives include Caley Alyssa (Move), founder of Alo Yoga; plant-based chef and best-selling author Matthew Kenney (Eat); Feng Shui expert Dana Claudat (Restore); Bodyism founder James Duigan (Gratitude); and meditation teacher Charlie Knoles (Explore).

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It’s always been the playground of the rich and famous, but Beverly Hills, California now is focusing on a new kind of ‘wellth’ – that of health and wellness.
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Miha Bodytec GmbH
Miha Bodytec GmbH

News

16 Aug 2017
An increasing number of local authority-owned leisure centres are being upgraded with spa facilities, as
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A leisure centre, used as a humanitarian site to support those affected by the Grenfell
15 Aug 2017
The team behind family-run gym operator truGym has launched a 1,600sq ft (149sq m) HIIT
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Outdoor activities and budget gyms have possibly led to fewer people willing to use local
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The Bannatyne Group has bought Virgin Active Humberston, with members and staff to transfer over
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Virgin Active is teaming up with children's television characters The Octonauts as part of an
SportSoft UK Ltd
SportSoft UK Ltd
14 Aug 2017
The Cooper Institute is in the process of creating partnerships and strategic alliances to combat
09 Aug 2017
Fitness First Asia has launched a digital membership for both members and non-members in a
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Jim Graham – the former chief operating officer of The Gym Group – has joined
09 Aug 2017
US-based Gold's Gym has opened a 14,000sq m (150,690sq ft) six-floor club in the Middle
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David Lloyd Leisure has completed its deal to buy The Academy Health Club and Spa
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Gym-goers who have made a friend at their health club are 40 per cent less
MYZONE
MYZONE
07 Aug 2017
Offering people small monetary incentives to go to the gym does not work, according to
07 Aug 2017
JD Gyms is close to establishing its first combined retail and fitness site in Salford,
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Simply believing you're doing more exercise than your peers can significantly increase your lifespan according
Miha Bodytec GmbH
Miha Bodytec GmbH
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Features
Top team
Boutique HIIT concept TRIB3 launched in Sheffield this year and is aiming to build 1,000 clubs through franchising, joint ventures and owner-operation. Kath Hudson talks to the team
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CV training
We speak to Helen Rowbotham of British Rowing about a new initiative to get more people engaged in one of the best gym-based CV workouts: indoor rowing
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Research
The latest numbers from The Leisure Database Company show the market is growing strongly and anticipating a golden age between now and 2020. David Minton reports
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Research
Recent research shows just a small amount of resistance training per week can dramatically reduce the risk of combined obesity, diabetes and hypertension
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Research
Researchers at MIT have found that exercise is contagious, particularly for men, and that networks of friends can strongly influence people’s exercise habits
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ukactive update
Following the outcome of the general election, ukactive’s public affairs director Huw Edwards looks at the opportunities for the physical activity sector
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IHRSA update
IHRSA’s Kristen Walsh analyses the key findings from the 2017 IHRSA Global Report
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Technology
Mirrors and scales can be dispiriting for those starting a fitness regime. But with body scanning offering a realistic picture of how the body changes with exercise, Kath Hudson investigates if this technology could be a key retention tool
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Fitness
Lifestyle brand Bodyism is blurring the lines between fitness and spa in the ultra-luxury sector. Jane Kitchen talks to founder James Duigan about his loyal tribe of followers
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People
People profile
I want to persuade people that it’s not hugely difficult to eat properly and well
People
Global
Ultimately my focus is on getting as many Saudi Arabian women as active as I possibly can
People
Interview
By 2010, landlords were referring to us as a ‘magnet’ tenant. Now we’re an ‘anchor’ tenant along with cinemas and food courts
People
Interview
The more a club brings in, the more successful it is, the more you need to invest in it to maintain its success – Alexey Kovalev
People
People
I came up with the pen pal scheme as a way of engaging schools: they can use Born to Move as a cross curricular activity, allowing youngsters to learn about different languages, countries and cultures.
People
Interview
I believe in keeping things open plan – that’s what changed health clubs and sport. If you see everything, then you want to try everything – David Lloyd
People
People
We want to provide an intervention at primary school to get kids active and healthy.
People
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Featured supplier
Supplier profile: Alliance Leisure celebrates Outstanding Achievement award
In recognition Alliance Leisure's contribution to getting people active, the private leisure development company was presented with the Supplier of the Year’s Outstanding Achievement award. View full profile...
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Supplier profile: The all new Expresso GO Bike raises the bar for indoor cycling
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Property & Tenders
Cambridgeshire
East Cambridgeshire District Council
Property & Tenders
Rosliston, South Derbyshire
South Derbyshire District Council
Property & Tenders
Diary dates
19 Aug 2017
UK Wide,
Diary dates
09-10 Sep 2017
CitySport, London, United Kingdom
Diary dates
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