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News

Christie Brinkley heads up new Beverly Hills City of ‘Wellth’ campaign

It’s always been the playground of the rich and famous, but Beverly Hills, California now is focusing on a new kind of ‘wellth’ – that of health and wellness.

The Beverly Hills Conference & Visitors Bureau has launched a the campaign: ‘Beverly Hills: City of Wellth,’ which brings together leading industry experts for a season of wellness and mindfulness activities.

Supermodel Christie Brinkley, a vegetarian since age 14, has been named Wellth ambassador, and will work alongside mindbodygreen founder Jason Wachob – who coined the term ‘wellth’ in a book by the same name – to highlight the concept and what makes Beverly Hills the ‘City of Wellth.’

Hotels across the city are getting involved with ‘Wellth’ room and spa packages, including The Beverly Hills Hotel, The Beverly Hilton, Beverly Wilshire, Luxe Rodeo Drive Hotel, Montage Beverly Hills, The Peninsula Beverly Hills,Sixty Beverly Hills, Viceroy L’Ermitage Beverly Hills and the newly opened Waldorf Astoria Beverly Hills.

‘Wellthy’ meals are also available at a number of restaurants in the city, showcasing specials that fall under one or more criteria of locally sourced, plant-based, vegan, paleo or using meat that is grass-fed or hormone-free.

Travellers will also be able to find out their ‘902IQ’ (a play on the area’s post code) through a fun online quiz, where they can check their ‘wellthy’ lifestyle score and learn how to improve it through different experiences in Beverly Hills.

The campaign includes focusing on pillars of ‘wellth,’ including Move, Eat, Restore, show Gratitude and explore Experiences. Pillar representatives include Caley Alyssa (Move), founder of Alo Yoga; plant-based chef and best-selling author Matthew Kenney (Eat); Feng Shui expert Dana Claudat (Restore); Bodyism founder James Duigan (Gratitude); and meditation teacher Charlie Knoles (Explore).

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It’s always been the playground of the rich and famous, but Beverly Hills, California now is focusing on a new kind of ‘wellth’ – that of health and wellness.
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News

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Elevate Arena
Elevate Arena
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Features
IHRSA update
We have to work to find industry best practices, sourcing information from as many organisations as we can
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Around 22 per cent of UK people have trouble sleeping, and this can negatively affect health. Kath Hudson asks if health clubs can and should remedy the problem by offering on-site sleep services
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Member retention is often a challenge, with operators typically losing 50 per cent of their membership annually. But a close look at the habits of clubs with impressive retention rates suggests that how you communicate with members significantly impacts their loyalty
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Research
New research suggests that just five minutes of low-impact exercise immediately after a learning session improves the memory of young women, but not men
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We believe the qualifications that are out there now aren’t fit for purpose for boutiques or operators with a strong focus on group exercise
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We’re on a mission to democratise fitness. Our core purpose is to empower people to transform their lives and to do that, we want to provide a ‘safe’ place where people really feel they belong
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You could offer me a million pounds to promote something, but if it isn’t true to me or it’s damaging to my audience, I’m not going to do it
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I’m realistic. There’s going to be continued consolidation in the industry over the next couple of years, and I imagine we’ll be part of that in some way
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We don’t run Workshop like a hotel gym. It’s a high-performance training centre that happens to be based at a hotel
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More than a million people say they are always, or often, lonely. Loneliness and isolation is such a huge and invisible problem
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Job search
Catalogue Gallery
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Company profiles
Company profile: React Fitness Ltd
Over 20 years of experience in the fitness industry. At React Fitness we provide technologically ...
Company profiles
Company profile: British Gas
British Gas is an energy and services company. With a 200 years heritage everything we ...
directory
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Clarins
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Comfort Zone - Davines S.p.A
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SpaBooker
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Matrix Fitness
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Brightlime
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Taylor Made Designs
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Precor
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Sothys
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Physical Company Ltd
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ResortSuite
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Featured suppliers
Featured supplier: Stay ahead of the game with SPATEX 2018
In this fast moving, trend-led industry, to stay relevant, health clubs need to keep ahead. SPATEX 2018 is here to help you do just that.
Featured suppliers
Featured supplier: Life Fitness launches new Integrity series cardio line
Life Fitness, the global leader in commercial fitness equipment, has launched its newly designed Integrity series cardio line
Property & Tenders
Diary dates
11-14 Dec 2017
tbc, Cannes, France
Diary dates
30 Jan - 01 Feb 2018
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
Elevate Arena
Elevate Arena