STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

BMF teams up with Bear Grylls and rebrands as 'Be Military Fit'

Outdoor fitness specialist British Military Fitness (BMF) has taken the radical step to rebrand its business, after partnering with celebrity survivalist Bear Grylls.

The new name – Be Military Fit – is part of a strategy to expand the brand to new audiences, including those who are currently inactive.

Retaining its old acronym, BMF’s new vision is to 'Get the Nation Fit for Life' and will see the company introduce "an innovative outdoor fitness offering", inspired by its military-style workouts.

The new company will be jointly owned by venture capital firm NM Capital and Bear Grylls Ventures – which manages all television, film, books, licensing and endorsement deals for Bear Grylls.

“BMF has such a special heritage with military personnel and many veterans, and I’m so proud to co-own BMF and to be joining this incredible family," said Grylls.

"I used to train so much with BMF in the days before I joined the Reserve SAS and I will always be grateful for their encouragement and support that helped me achieve my fitness goals.

"Our goal as a team now is to take this business to the next level and to a whole new generation, including kids and families – knowing that when we train together, we train better and more consistently.

"As Europe’s largest outdoor fitness company, we aim to expand our programmes to a broader market and then take BMF and its values all around the world.”

Operating at sites across the UK, many of BMF’s fitness sessions will continue to be led by ex-military personnel.

BMF is Europe’s largest outdoor fitness company training 30,000 people a year across 140 sites.

The move comes just a week after Bear Grylls opened his first, branded visitor attraction in Birmingham.

Developed in partnership with Merlin Entertainments, The Bear Grylls Adventure cost £20m to build and will be operated by Merlin under license until 2026.

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Outdoor fitness specialist British Military Fitness (BMF) has taken the radical step to rebrand its business, after partnering with celebrity survivalist Bear Grylls.
SAR,HAF,FIT,IND,PTS,SAM,PHR
THUMB29080_76158.jpg
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It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
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The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’
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Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
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News

BMF teams up with Bear Grylls and rebrands as 'Be Military Fit'

Outdoor fitness specialist British Military Fitness (BMF) has taken the radical step to rebrand its business, after partnering with celebrity survivalist Bear Grylls.

The new name – Be Military Fit – is part of a strategy to expand the brand to new audiences, including those who are currently inactive.

Retaining its old acronym, BMF’s new vision is to 'Get the Nation Fit for Life' and will see the company introduce "an innovative outdoor fitness offering", inspired by its military-style workouts.

The new company will be jointly owned by venture capital firm NM Capital and Bear Grylls Ventures – which manages all television, film, books, licensing and endorsement deals for Bear Grylls.

“BMF has such a special heritage with military personnel and many veterans, and I’m so proud to co-own BMF and to be joining this incredible family," said Grylls.

"I used to train so much with BMF in the days before I joined the Reserve SAS and I will always be grateful for their encouragement and support that helped me achieve my fitness goals.

"Our goal as a team now is to take this business to the next level and to a whole new generation, including kids and families – knowing that when we train together, we train better and more consistently.

"As Europe’s largest outdoor fitness company, we aim to expand our programmes to a broader market and then take BMF and its values all around the world.”

Operating at sites across the UK, many of BMF’s fitness sessions will continue to be led by ex-military personnel.

BMF is Europe’s largest outdoor fitness company training 30,000 people a year across 140 sites.

The move comes just a week after Bear Grylls opened his first, branded visitor attraction in Birmingham.

Developed in partnership with Merlin Entertainments, The Bear Grylls Adventure cost £20m to build and will be operated by Merlin under license until 2026.

Sign up for FREE ezines & magazines
Outdoor fitness specialist British Military Fitness (BMF) has taken the radical step to rebrand its business, after partnering with celebrity survivalist Bear Grylls.
SAR,HAF,FIT,IND,PTS,SAM,PHR
THUMB29080_76158.jpg

News

Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The
Solent University has officially opened its new £28m sports and fitness centre. The centre houses
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes
UK children will be offered a greater opportunity to take part in 60 minutes of
Focus Training
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Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best
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Features
ukactive
Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
Features
Asia
Over 300 fitness executives gathered in Singapore recently for the World Fit Summit. HCM’s Steph Eaves attended to chat with CEO and founder Ross Campbell and find out more about the industry in Asia
Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
Features
HCM Celeb
The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’
Features
Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
People
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male space
People
Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars
People
This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone
People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
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I used to ask the Department of Health why it would throw billons into smoking cessation but not physical activity. Because actually, if you put people on a smoking cessation course, their chances of completing it are much higher if they’re physically active before they start
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
People
WHIS is a preventative healthcare platform, which empowers people to improve their health and wellbeing by facilitating community engagement
People
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry
People
Promotional Feature
Promotional feature
EMS training is a great opportunity to differentiate your offering in a crowded fitness market. The kit requires very little space and the business model can be extremely lucrative - Phil Horton, miha bodytec
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Featured supplier news
Featured supplier: Solent University’s brand new Sports Centre receives high performance flooring and functional rig solutions from EXF
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent University in Southampton.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Simply Gym'. Read more
More videos:
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Governing body
EMD UK: Governing body
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Management software
GymSales: Management software
Spa software
SpaBooker: Spa software
Professional services
Deloitte UK: Professional services
Trade associations
International SPA Association - iSPA: Trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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STA-Swimming Teachers Association
STA-Swimming Teachers Association