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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

BMF teams up with Bear Grylls and rebrands as 'Be Military Fit'

Outdoor fitness specialist British Military Fitness (BMF) has taken the radical step to rebrand its business, after partnering with celebrity survivalist Bear Grylls.

The new name – Be Military Fit – is part of a strategy to expand the brand to new audiences, including those who are currently inactive.

Retaining its old acronym, BMF’s new vision is to 'Get the Nation Fit for Life' and will see the company introduce "an innovative outdoor fitness offering", inspired by its military-style workouts.

The new company will be jointly owned by venture capital firm NM Capital and Bear Grylls Ventures – which manages all television, film, books, licensing and endorsement deals for Bear Grylls.

“BMF has such a special heritage with military personnel and many veterans, and I’m so proud to co-own BMF and to be joining this incredible family," said Grylls.

"I used to train so much with BMF in the days before I joined the Reserve SAS and I will always be grateful for their encouragement and support that helped me achieve my fitness goals.

"Our goal as a team now is to take this business to the next level and to a whole new generation, including kids and families – knowing that when we train together, we train better and more consistently.

"As Europe’s largest outdoor fitness company, we aim to expand our programmes to a broader market and then take BMF and its values all around the world.”

Operating at sites across the UK, many of BMF’s fitness sessions will continue to be led by ex-military personnel.

BMF is Europe’s largest outdoor fitness company training 30,000 people a year across 140 sites.

The move comes just a week after Bear Grylls opened his first, branded visitor attraction in Birmingham.

Developed in partnership with Merlin Entertainments, The Bear Grylls Adventure cost £20m to build and will be operated by Merlin under license until 2026.

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Outdoor fitness specialist British Military Fitness (BMF) has taken the radical step to rebrand its business, after partnering with celebrity survivalist Bear Grylls.
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News

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Elevate Arena
Elevate Arena
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Features
Group Exercise
Equally important for operators, the survey revealed more than 50 per cent of group exercise growth came from a C2DE audience (the three lower social and economic groups)
Features
Conference Report
The recent Power Plate RISE event (Retention, Insights, Solutions, Engagement) brought together research, expertise and practical solutions, supported by industry speakers Dr Paul Bedford, retention specialist and David Minton, CEO of The Leisure Database Company (TLDC)
Features
EHFF 2019
The sixth European Health & Fitness Forum (EHFF), will take place on 3 April 2019 in Cologne, Germany, the day before the start of FIBO. HCM gives a sneak preview
Features
Retention
Getting retention right is the key to success in gyms with memberships. Paul Bedford has turned retention into a science. We share case studies and top tips from the latest retention research
Features
Supplier showcase
With a new update coming out in 2019, Myzone is trailblazing in the fitness wearables market
Features
Retail
Years ago, gym retail meant a small selection of basic products sold behind a counter. Now retail can turn more profit more than anywhere else in the gym, with opportunities in activewear, supplements and specialised gym equipment. We look at what’s working according to three industry experts
Features
Training
The UK’s first hotel with high altitude rooms has opened its doors, hot on the heels of the launch of a hypoxic chamber at the new Third Space in London. Is altitude training heading for the mainstream? Kath Hudson reports
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The ubiquity of screens offers our sector greater reach than ever before. The challenge is to find creative solutions to transform this perceived threat into an opportunity
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Is going sub-zero the next big thing in health clubs? We take a closer look at the benefits of cryotherapy and some of the options on offer if you’re thinking of making the leap into the big chill
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Flooring
The feel of a certain surface under a member’s feet can unconsciously put them in the right headspace to workout. We take a look at the latest flooring projects inspiring members to move...
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Wellness
Our industry needs to get older people significantly more active if the UK is to avoid a major crisis in social care, says a new report. Abi Harris explains what the key findings mean for you
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People
We’re seeing more big box gyms opening boutique-style offerings within their clubs. The question is, can they be good at delivering one thing when they have all the other gym operations to deliver? Because let’s be honest – if they can do that, our concept is in trouble!
People
I don’t think there’s a better way to shred fat and build definition than via group exercise kickboxing/boxing and more importantly, it’s flat-out super fun
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The new FIBO CAMPUS will have 13 themed sessions, ranging from fitness and health through personnel management to digitisation, offering a line-up for visitors – be they gym operators, physiotherapists or trainers
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A couple of years ago, I attended a women’s leadership summit at IHRSA. I really enjoyed being in a room with female business leaders and left inspired to do more of that kind of activity, but couldn’t find an outlet
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It would be suicidal to start from scratch today, in this hyper-competitive industry, but back in 1985, people flocked to us. All we heard was: ‘A health club? Oh my gosh, what’s that?
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As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury
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We raised around £20m of capital for our first Social Impact Fund. We’re on course to receive outcomes payments of about £60m, with predicted savings to government of about £130m
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We’ll be opening our own fitness studios, offering a mixture of group and personal training, and bringing our own consumer products to market via a new partnership with Moda Living
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In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
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Promotional Feature
Promotional feature
Precor partners with eGym SmartStart on its CV equipment to provide gym members with a fully individualised, connected training experience that delivers motivational results
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Featured supplier news
Featured supplier: fibodo to facilitate networking at Elevate 2019
fibodo (find it. book it. do it.) are headline sponsors of Elevate, 8-9 May at ExCeL London.
Featured supplier news
Featured supplier: Harlands' effective solutions deliver improved income
Managing memberships and admin can be time and resource intensive taking your staff away from what they do best – engaging with customers.
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Unity Leisure'. Read more
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Company profile: Escape Fitness Limited
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At DFC, we offer totally transparent revenue management solutions, with clear pricing and no hidden ...
Catalogue Gallery
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Directory
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Craftsman Quality Lockers Ltd: Lockers/interior design
Member access schemes
Move GB: Member access schemes
Spa software
SpaBooker: Spa software
Audio visual
Lightmasters UK Ltd: Audio visual
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
FunXtion International BV: Fitness equipment
Corporate retreats
Barcelona Bootcamp: Corporate retreats
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
SportSoft UK Ltd: Management software
Locking solutions
Ojmar: Locking solutions
Property & Tenders
Waterlooville Hampshire
Horizon Leisure Centres
Property & Tenders
High Lodge, Thetford Forest
Forestry Commission
Property & Tenders
Diary dates
27-28 Feb 2019
Chesford Grange, Kenilworth, United Kingdom
Diary dates
07-09 Mar 2019
Shanghai New International Expo Center, Shanghai, China
Diary dates
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