Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

features

Training: Delivering on employability

Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports

Published in Health Club Management 2021 issue 7
The UK’s Minister for employment, Mims Davies, visited the West Croydon site in June to meet Kickstart recruits / photo: Department of work and pensions
The UK’s Minister for employment, Mims Davies, visited the West Croydon site in June to meet Kickstart recruits / photo: Department of work and pensions

The Gym Group confirms it has hired 18 out of 24 Kickstart candidates, as its first cohort reaches the end of the six month training period.

The Kickstart programme is part of the UK government’s Plan for Jobs initiative, helping get people into work by subsidising their salaries during training.

Under the scheme, wages and costs are paid to the candidate by the government and passed on to the employer. The funding covers 100 per cent of the National Minimum Wage – or the National Living Wage, depending on the age of the participant – for 25 hours a week for a total of six months. Employers can pay a higher wage and for more hours, but the funding does not cover this.

The Gym Group committed to the Kickstart programme last year and was initially approved for 150 places. It currently has around 90 trainees going through the programme, however, CEO, Richard Darwin, says the company is in the process of applying for additional places as part of its commitment to ‘driving social value in communities’.

“We’re a people-focused business,” says Darwin, “and are proud to play an important role in supporting local communities.

“Sustainability is a key focus for us and we’re keen to do what we can to help young individuals succeed in the world of fitness. Young people have been hit particularly hard by the pandemic, and schemes like this offer them the skills and tools needed to succeed in this thriving industry.”

As a low-cost operator, The Gym Group – which currently has around 180 sites – has minimal staffing levels and relies on PTs to deliver services for members. The company has had an ambition to ‘grow its own’ for some time, to ensure it has enough well-trained staff to support its development pipeline, so the Kickstart scheme fits the bill well.

The programme
The Gym Group offers Kickstart recruits an intensive scheme which includes practical and academic support. The aim is to give trainees the tools to build a personal training business and the chance to find a permanent home with the company.

Candidates are given on-the-job training and the opportunity to achieve Level 2 and Level 3 qualifications in fitness instructing and personal training, as well as a first aid qualifications and their first year’s insurance. They’re then supported to further develop their skills and build a successful business.

Minister for employment, Mims Davies, visited The Gym Group’s West Croydon site in June, to meet current and recently-hired Kickstart recruits and hear about their experiences. She said: “It’s fantastic to see the Gym Group backing this scheme, helping our next generation get on track and develop the core skills needed to excel in the fitness industry.”

Kickstart recruit Molly John said: “It was a genuine visit from the minister and great to see her enthusiasm for the work she’s doing and how it’s affecting the lives of the young people involved. She definitely wanted to hear about us and our journey. It was a pleasure to have met her and hear how she plans to continue the changes she’s implementing.”

Watch the video: www.HCMmag.com/transform

Creating social value – the big picture
A recent report on The Gym Group indicates the company generated £1.8bn in social value between 2016 and 2021

• The research was undertaken by Sheffield Hallam University and establishes The Gym Group as the first private-sector UK company to commission an analysis of the social value created by its business.

• The methodology, initially commissioned by Sport England and the government, uses a Social Value Calculator developed by 4global in partnership with Sheffield Hallam University and socio-economic data provider Experian.

• The outputs of the model are split into four core categories: health, subjective wellbeing, education and crime and are driven by the number of people exercising, frequency of activity, demographics and socio-economic factors.

• The Gym Group has been backed in part by Bridges Ventures since launch, with Bridges’ social mandate influencing the way it operates. n Bridges has four aims in making investments – healthier lives, future skills, a sustainable planet and stronger communities - hence the synergies with The Gym Group.

photo: The gym group

"Young people have been hit hard by the pandemic, and schemes like Kickstart offer them the skills and tools needed to succeed in our thriving industry" –  Richard Darwin, CEO, The Gym Group

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2021/172468_713130.jpg
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees in the first cohort
Kickstart, The Gym Group, Mims Davies, Minister for employment, Richard Darwin,training, gym, fitness
HCM magazine
HCM People

Shaun Grove

Owner, Stride Fitness
My goal was to invest in where fitness is going, not where it’s already been
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded? How do you strike the balance between maximising profits and prioritising the member experience? Kath Hudson talks to the experts
HCM magazine
World Athletics president, Sebastian Coe talks to Liz Terry about the launch of Run X in partnership with Technogym
HCM magazine
We’ve reduced the level of council investment over the last three years by 40 per cent and increased our turnover by 9 per cent
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and why he believes the sector can double in size by the end of the next decade
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Latest News
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch ...
Latest News
Girls in the UK are missing out on 280 million hours of sport every year ...
Latest News
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of ...
Latest News
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch ...
Latest News
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: ...
Latest News
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness ...
Latest News
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with ...
Latest News
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Peak Pilates UK<br>(distributed by Gymkit UK)
Peak Pilates, founded in the US in the early 1990s and now part of Mad ...
Company profiles
Company profile: GymNation
Ranging from 25,000 to 60,000 square feet, GymNation is open 24/7, 365 days a year ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Fitbench press release: Fitbench unlocks the power of every square metre with Fitrack
Fitbench, the commercial fitness equipment company known for simplifying training spaces and removing barriers to exercise, today announces the launch of Fitrack, a multi-person, multifunctional training system that transforms underutilised gym space into a complete small group training destination.
Featured press releases
Precor Fitness Ltd press release: BH Live partners with Precor, transforming the Mountbatten Leisure Centre Gym
Alongside Precor, BH Live, the registered charity and social enterprise operating sport and leisure facilities across southern England, has completed a major refurbishment of the gym at Mountbatten Leisure Centre in Portsmouth as a part of a £750,000 inve
Directory
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

features

Training: Delivering on employability

Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports

Published in Health Club Management 2021 issue 7
The UK’s Minister for employment, Mims Davies, visited the West Croydon site in June to meet Kickstart recruits / photo: Department of work and pensions
The UK’s Minister for employment, Mims Davies, visited the West Croydon site in June to meet Kickstart recruits / photo: Department of work and pensions

The Gym Group confirms it has hired 18 out of 24 Kickstart candidates, as its first cohort reaches the end of the six month training period.

The Kickstart programme is part of the UK government’s Plan for Jobs initiative, helping get people into work by subsidising their salaries during training.

Under the scheme, wages and costs are paid to the candidate by the government and passed on to the employer. The funding covers 100 per cent of the National Minimum Wage – or the National Living Wage, depending on the age of the participant – for 25 hours a week for a total of six months. Employers can pay a higher wage and for more hours, but the funding does not cover this.

The Gym Group committed to the Kickstart programme last year and was initially approved for 150 places. It currently has around 90 trainees going through the programme, however, CEO, Richard Darwin, says the company is in the process of applying for additional places as part of its commitment to ‘driving social value in communities’.

“We’re a people-focused business,” says Darwin, “and are proud to play an important role in supporting local communities.

“Sustainability is a key focus for us and we’re keen to do what we can to help young individuals succeed in the world of fitness. Young people have been hit particularly hard by the pandemic, and schemes like this offer them the skills and tools needed to succeed in this thriving industry.”

As a low-cost operator, The Gym Group – which currently has around 180 sites – has minimal staffing levels and relies on PTs to deliver services for members. The company has had an ambition to ‘grow its own’ for some time, to ensure it has enough well-trained staff to support its development pipeline, so the Kickstart scheme fits the bill well.

The programme
The Gym Group offers Kickstart recruits an intensive scheme which includes practical and academic support. The aim is to give trainees the tools to build a personal training business and the chance to find a permanent home with the company.

Candidates are given on-the-job training and the opportunity to achieve Level 2 and Level 3 qualifications in fitness instructing and personal training, as well as a first aid qualifications and their first year’s insurance. They’re then supported to further develop their skills and build a successful business.

Minister for employment, Mims Davies, visited The Gym Group’s West Croydon site in June, to meet current and recently-hired Kickstart recruits and hear about their experiences. She said: “It’s fantastic to see the Gym Group backing this scheme, helping our next generation get on track and develop the core skills needed to excel in the fitness industry.”

Kickstart recruit Molly John said: “It was a genuine visit from the minister and great to see her enthusiasm for the work she’s doing and how it’s affecting the lives of the young people involved. She definitely wanted to hear about us and our journey. It was a pleasure to have met her and hear how she plans to continue the changes she’s implementing.”

Watch the video: www.HCMmag.com/transform

Creating social value – the big picture
A recent report on The Gym Group indicates the company generated £1.8bn in social value between 2016 and 2021

• The research was undertaken by Sheffield Hallam University and establishes The Gym Group as the first private-sector UK company to commission an analysis of the social value created by its business.

• The methodology, initially commissioned by Sport England and the government, uses a Social Value Calculator developed by 4global in partnership with Sheffield Hallam University and socio-economic data provider Experian.

• The outputs of the model are split into four core categories: health, subjective wellbeing, education and crime and are driven by the number of people exercising, frequency of activity, demographics and socio-economic factors.

• The Gym Group has been backed in part by Bridges Ventures since launch, with Bridges’ social mandate influencing the way it operates. n Bridges has four aims in making investments – healthier lives, future skills, a sustainable planet and stronger communities - hence the synergies with The Gym Group.

photo: The gym group

"Young people have been hit hard by the pandemic, and schemes like Kickstart offer them the skills and tools needed to succeed in our thriving industry" –  Richard Darwin, CEO, The Gym Group

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2021/172468_713130.jpg
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees in the first cohort
Kickstart, The Gym Group, Mims Davies, Minister for employment, Richard Darwin,training, gym, fitness
Latest News
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch ...
Latest News
Girls in the UK are missing out on 280 million hours of sport every year ...
Latest News
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of ...
Latest News
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch ...
Latest News
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: ...
Latest News
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness ...
Latest News
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with ...
Latest News
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping ...
Latest News
Anytime Fitness reaches a milestone this week with the launch of its 6000th site. The ...
Latest News
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating ...
Latest News
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Peak Pilates UK<br>(distributed by Gymkit UK)
Peak Pilates, founded in the US in the early 1990s and now part of Mad ...
Company profiles
Company profile: GymNation
Ranging from 25,000 to 60,000 square feet, GymNation is open 24/7, 365 days a year ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Fitbench press release: Fitbench unlocks the power of every square metre with Fitrack
Fitbench, the commercial fitness equipment company known for simplifying training spaces and removing barriers to exercise, today announces the launch of Fitrack, a multi-person, multifunctional training system that transforms underutilised gym space into a complete small group training destination.
Featured press releases
Precor Fitness Ltd press release: BH Live partners with Precor, transforming the Mountbatten Leisure Centre Gym
Alongside Precor, BH Live, the registered charity and social enterprise operating sport and leisure facilities across southern England, has completed a major refurbishment of the gym at Mountbatten Leisure Centre in Portsmouth as a part of a £750,000 inve
Directory
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites