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Supplier showcase: Tower of strength
Technogym kits out Towers Health & Racquets Club with state-of-the-art equipment
Towers Health & Racquets Club opened in Bedford in March after four years of extensive planning. The multi-million pound development is Bedford’s first premium health and racquets club, comprising an 80-station 500m² gym, 30-station cycle studio, indoor and outdoor tennis courts, squash courts, 20m pool and spa facilities.
The gym feels spacious and non-intimidating thanks to thoughtful design, layout and equipment selection. To fit with the overall luxury feel and experience, Club Towers invested in Technogym’s top-of-the-range ARTIS cardio equipment. An icon of Italian design, ARTIS equipment features sleek lines and frameless geometry that further enhances the environment.
As with all Technogym equipment, state-of-the-art technology integrated into the ARTIS equipment provides additional motivation and entertainment for members. Members can watch their favourite shows on Netflix and iPlayer, browse the internet or check their social feeds. The new RACES mode on treadmills allows more competitive members to challenge friends in the facility to a race over their preferred distance and location, or to take on iconic marathon routes such as New York or Rome. With the EXCITE CLIMB stepper, health club members can take to the ‘Infinity Stairs’ and climb through 3D virtual environments.
Integrated fitness
As well as ARTIS cardio equipment, Club Towers’ investment included a comprehensive range of Technogym equipment, that is also fully integrated with Technogym’s open cloud platform, mywellness.
This includes Selection Pro strength equipment that each have a UNITY MINI digital display offering innovative features.
These include: as a virtual strength coach to provide real-time biofeedback on the users’ performance and technique; Kinesis stations enabling 360° movement; SKILLMILL – a unique and hugely versatile solution allowing members to improve their power, speed, stamina and agility; and Omnia 8, which enables members to carry out functional training in a group environment led by Club Towers’ expert fitness instructors twice a day.
Getting personal
The digital technology woven into all of Technogym’s equipment also enables Towers’ fitness team to work with members at a far more advanced and interactive level – allowing them to create truly personalised training programmes that can be accessed from Technogym’s UNITY console on cardio equipment.
Matthew Towers,
Towers Health & Racquets Club
"We’ve been very pleased by the member reaction to our new gym, and plan to further enhance and add to it as our member base grows"
