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FITNESS, HEALTH, WELLNESS

features

Sponsored: D2F – Brand elevation

From England cricket to the Boat Race, D2F’s Matt Aynsley explains how the company’s bespoke division is excelling in the clothing and accessories market

Published in Health Club Management 2025 issue 3
D2F works with big brands in sport and health and fitness / D2F
D2F works with big brands in sport and health and fitness / D2F

At D2F Bespoke, we specialise in creating premium custom apparel and accessories to help set brands apart. Custom merchandise or uniforms can really elevate a brand and we pride ourselves on helping our clients offer the finest range.

With over two decades of industry expertise, we partner with brands of all sizes in the health, fitness and lifestyle market.

We’ve also crafted bespoke collections for some of the world’s most prestigious sporting brands, including the Olympics, the Boat Race, the FA, English Cricket Board, Premiership Rugby Clubs and more, but we also deliver for smaller events and businesses.

Fully bespoke products
Our product range is fully bespoke and covers everything from stylish outerwear and comfortable leisurewear, to socks, hats and everything in between – including branded accessories – delivering premium quality at competitive prices.

For example, we worked closely with the Boat Race to design a clothing range designed for commercial success, but also represents the race’s identity as a prestigious sporting event steeped in centuries of history.

It’s also worth mentioning that we pride ourselves on our strict code of ethical and eco-conscious sourcing policies and hold ourselves to the highest standard, as we want these brands to feel completely safe with us.

We have a five-step process to ensure every detail is perfect for our clients, starting with an in-depth consultation where we get to know the brand and explore design preferences.

We follow this up with initial concepts and refine the design – every element is customisable, even small details.

Standout results
For The Boat Race, we used the crossed oars and boat race colour detailing to customise zip pulls, as well as back neck tapes and labels. All these small details help the products stand out and create a sense of attachment between the brand and the products, beyond the base logo itself.

Once a client is satisfied with the designs, we provide a comprehensive view of the collection, allowing clients to make any additional adjustments before we move forward with creating pre-production samples for final approval.

Once full production begins, we provide ‘top samples’ – exact replicas of the final products, allowing clients to see and feel the quality before the main shipment arrives.

We work with businesses and events of all sizes. Bespoke is ideal for any brand-conscious businesses that demand uniformity, quality, and an unmistakable identity.

Anyone looking for branded products should get in touch, whether it’s high quality uniforms or a collection for retail, we can deliver across the board.

More: www.d2ffitness.com

photo: D2F

"We’ve crafted bespoke collections for some of the world’s most prestigious sporting brands, including the Olympics, the Boat Race, the FA, English Cricket Board, Premiership Rugby Clubs" – Matt Aynsley, D2F

Quality sits at the heart of all D2F products / photo: D2F
Quality sits at the heart of all D2F products / photo: D2F
/ photo: D2F
https://www.leisureopportunities.co.uk/images/2025/798516_936129.jpg
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features

Sponsored: D2F – Brand elevation

From England cricket to the Boat Race, D2F’s Matt Aynsley explains how the company’s bespoke division is excelling in the clothing and accessories market

Published in Health Club Management 2025 issue 3
D2F works with big brands in sport and health and fitness / D2F
D2F works with big brands in sport and health and fitness / D2F

At D2F Bespoke, we specialise in creating premium custom apparel and accessories to help set brands apart. Custom merchandise or uniforms can really elevate a brand and we pride ourselves on helping our clients offer the finest range.

With over two decades of industry expertise, we partner with brands of all sizes in the health, fitness and lifestyle market.

We’ve also crafted bespoke collections for some of the world’s most prestigious sporting brands, including the Olympics, the Boat Race, the FA, English Cricket Board, Premiership Rugby Clubs and more, but we also deliver for smaller events and businesses.

Fully bespoke products
Our product range is fully bespoke and covers everything from stylish outerwear and comfortable leisurewear, to socks, hats and everything in between – including branded accessories – delivering premium quality at competitive prices.

For example, we worked closely with the Boat Race to design a clothing range designed for commercial success, but also represents the race’s identity as a prestigious sporting event steeped in centuries of history.

It’s also worth mentioning that we pride ourselves on our strict code of ethical and eco-conscious sourcing policies and hold ourselves to the highest standard, as we want these brands to feel completely safe with us.

We have a five-step process to ensure every detail is perfect for our clients, starting with an in-depth consultation where we get to know the brand and explore design preferences.

We follow this up with initial concepts and refine the design – every element is customisable, even small details.

Standout results
For The Boat Race, we used the crossed oars and boat race colour detailing to customise zip pulls, as well as back neck tapes and labels. All these small details help the products stand out and create a sense of attachment between the brand and the products, beyond the base logo itself.

Once a client is satisfied with the designs, we provide a comprehensive view of the collection, allowing clients to make any additional adjustments before we move forward with creating pre-production samples for final approval.

Once full production begins, we provide ‘top samples’ – exact replicas of the final products, allowing clients to see and feel the quality before the main shipment arrives.

We work with businesses and events of all sizes. Bespoke is ideal for any brand-conscious businesses that demand uniformity, quality, and an unmistakable identity.

Anyone looking for branded products should get in touch, whether it’s high quality uniforms or a collection for retail, we can deliver across the board.

More: www.d2ffitness.com

photo: D2F

"We’ve crafted bespoke collections for some of the world’s most prestigious sporting brands, including the Olympics, the Boat Race, the FA, English Cricket Board, Premiership Rugby Clubs" – Matt Aynsley, D2F

Quality sits at the heart of all D2F products / photo: D2F
Quality sits at the heart of all D2F products / photo: D2F
/ photo: D2F
https://www.leisureopportunities.co.uk/images/2025/798516_936129.jpg
From England cricket to the Boat Race, D2F’s Matt Aynsley explains how the company’s bespoke division is excelling in the clothing and accessories market
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Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
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Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
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Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders.
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Click on a catalogue to view it online
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GYMNATION press release: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
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BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
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Oakworks Inc: Spa and beauty equipment
Hot tubs
MSpa International Ltd: Hot tubs
Fitness tracking platform
SpiviTech: Fitness tracking platform
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
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Miele Company Limited: Industrial washing machines
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Stratford, East London.
Lee Valley Regional Park Authority
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Y Felinheli, LL56 4QN
Newmark
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Diary dates
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Worldwide, Various,
Diary dates
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The Langham Huntington Pasadena , Pasadena, United States
Diary dates
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Messe Stuttgart, Stuttgart, Germany
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