Matrix Fitness's first dedicated industry event offered a successful and lively mix of product demonstrations, trainings, seminar discussions and networking opportunities

HUNDREDS of visitors experienced the latest in gym equipment innovation, industry insight and unforgettable entertainment at the annual Matrix International Show in October.

Offering something completely different, the show, held at the Ricoh Arena in Coventry, delivered a diverse display of product demonstrations and training, topical seminar discussions, industry networking and more.

Supported by EuropeActive, ukactive, EREPS and CIMSPA, and joined by a host of third party suppliers, it was the first time that Matrix had organised its own dedicated show. The event ran across two days and included a show-stopping performance headlined by famed Britain’s Got Talent dance crew, Flawless.

Organising the event was director of strategic marketing EMEA and UK for Matrix, Gemma Bonnett.

She said: “We organised this event to provide existing and potential customers with a full show experience. It’s not just about selling gym equipment, visitors want more from an event.

“By delivering a jam-packed speaker schedule we've provided education, qualified trainers have given live demos of the equipment and of course, our show-stopping entertainment proved that fitness is worthy of being a breath-taking performance.

“Not only that, but we were able to host the InstructAbility Pull-Up Challenge with Paralympic triathlete and Matrix Ambassador, Joe Townsend.

"Les Mills also delivered a full programme of classes and our other event partners were able to host presentations throughout the show.

“We're delighted that so many people attended and enjoyed the experience. Because that's what Matrix is really about – providing a full fitness solution that connects with the user and what they experience when they exercise.”

As well as Les Mills, Matrix was supported by Speedflex, Hatton Boxing, High Octane Ride, Immersion Virtual Reality, MyZone, TRX, D2F, Ziva and FitPro. LFX business network also hosted their Midlands meeting at the show.

The speaker line-up included Herman Rutgers of EuropeActive who spoke about 'The Current State of the International Fitness Market; Key Challenges and Opportunities'. Steve Barrett delivered a presentation on 'The Personality of Fitness', while Bevis Moynan spoke on 'How to be an Inspiring and Engaging Leader'.

Tara Dillan and Julian Berriman joined forces to answer the question, 'What’s the Point; CIMSPA & EREPS?'. Dr Steven Mann spoke about 'Making Data Work for the Physical Activity Sector' and Dr Marc Jones completed the line-up with a presentation entitled 'The Winning Mindset of Business & Sport'.

Dates for the Matrix International Show 2017 will be available soon. In the meantime, please visit www.matrixfitness.co.uk for news and updates.