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Promotional feature: Alliance Leisure - Design & Build part 10

The design and build stages of a project can be, potentially, the most bumpy. Alliance Leisure business development managers James Foley and Julia Goddard share how they helped smooth the way for clients in Doncaster and Cwmbran

Published in Health Club Management 2015 issue 6
The Alliance project at Adwick Leisure Centre in Doncaster included a new ten pin bowling area and a 100-station gym
The Alliance project at Adwick Leisure Centre in Doncaster included a new ten pin bowling area and a 100-station gym

How is the process managed?
From the start, Alliance works to develop the scheme concepts affordably and innovatively with the client and our property consultants Savernake Property, and other contractors. This is very different to other approaches where design and build outcomes can’t be delivered because only one contractor was involved at the start.

How does the design and build process begin?
Alliance has a unique approach and works with clients from the start and at every step until the project is delivered successfully. As Business Development Manager this involves establishing the project is viable before thinking about how that concept might look. We’ll look to increase participation by adapting, reinvigorating or in cases such as Adwick Leisure Centre in Doncaster, totally transforming an underutilised space to create something different but relevant to users.

What was the brief a Adwick? Doncaster Culture and Leisure Trust (DCLT) wanted to explore options for increasing fitness provision at the site and improving the overall centre offering – looking at the facility catchment and competition – such as the introduction of new academy sports hall facilities. Our design team created a journey through the site with three distinct areas which all feel like they belong. Where the sports hall used to be, there is a new ‘family adventure’ area at ground level, with ten pin bowling, café, bar and play facilities. Upstairs there is a newly formed mezzanine ‘fitness’ area, with a space for large scale fitness fitted out by DCLT, along with studio provision and changing rooms, and the modernised reception leads through to the pool.

What about changes at the design and build stages?
Alliance works with the client to create a vision and design the project. As the build commences the vision on paper or a 3D model can look different to the real thing. We can adapt the design and change the build while ensuring that the total project cost is still maintained.

How are challenges along the way overcome?
No build project ever runs perfectly smoothly, but commissioning surveys and expertise at the start helps us avoid risks where possible. With issues that would normally fall outside of our remit, we work with the client to see how we could cost effectively integrate these into the project. For instance at Adwick Leisure Centre, putting in new ten pin bowling, 100 stations of gym equipment and new infrastructure will add power requirements to the site. Instead of paying for an expensive new supply, we gave Doncaster Leisure Trust the option to work creatively with our team to use energy saving techniques, avoiding unnecessary cost and keeping energy performance within existing limits.

What marks the end of the design and build process?
The end of the process for Alliance doesn’t stop when the build is complete. We then ensure a robust handover takes place and work with partners to train staff to operate elements, such as the bowling at Adwick. We work hard to resolve late snags, and are proud that our repeat project rate with clients is high – a testament to us having clients’ interests as our number one priority.

Follow the series

To view the whole series of articles on Alliance Leisure’s offering, visit: www.healthclubmanagement.co.uk/allianceleisure

1. Scoping/investigation
2. Conceptualisation
3. Viability assessment
4. Site investigation
5. Fixed price contracts
6. Overseeing the building work
7. Ordering phase
8. Client support (part 1)
9. Client support (part 2)
10. Design & Build

CASE STUDY

Cwmbran Stadium, Torfaen Leisure Trust

Alliance Leisure recently redesigned and converted Cwmbran Stadium’s four­-court sports hall into its newly branded ‘Go Vertical’ activity zone, including an 18 element VerTgo climbing area, large soft play and cafe. The main reception and atrium were also modernised and the old café was converted to a 75­-station fitness suite. The outdoor grass pitch is also being converted to a 3G surface. Sally Church, chief executive officer of Torfaen Leisure Trust (TLT) says: “The project was designed with us to suit our requirements. We wanted a project that would generate income and increase participation, and would also look very different, not municipal.”

Alliance Leisure worked with operators Torfaen Leisure Trust and the design team consisting of Createability for construction and Bicknell Shacklady Ewing for interior design. During designing, the design team had to solve the problem of a low ceiling in the former cafe area, which was to be converted into a fitness suite. “Instead of making major structural changes, we designed and created the suite around the ceiling height and planned the space accordingly,” says Julia Goddard, business development manager for Alliance Leisure. “It now has 75 stations with wide windows facing out on to the track, giving lots of natural light.”

Goddard adds: “During the build, issues with the location of the Go Vertical climbing briefing area were found, so rather than spend additional money to sort this out we took a week as a team to solve the problem and ended up locating the briefing area into the main activity space, which has worked really positively and saved costs of around £20,000.”

“Every issue or problem we have come across has been resolved,” adds Church. “The whole process has worked because we all took a ‘solutions not problems approach.’ Now we are working with Alliance on sales and marketing for both the gym and the Go Vertical climbing area.”

Cwmbran Stadium’s old sports hall has been converted into an 18-element VerTgo climbing centre
Cwmbran Stadium’s old sports hall has been converted into an 18-element VerTgo climbing centre
The stadium’s former cafe area has been converted into a 75-station fitness suite, and the new design lets light flood into the space
The stadium’s former cafe area has been converted into a 75-station fitness suite, and the new design lets light flood into the space
The stadium’s former cafe area has been converted into a 75-station fitness suite, and the new design lets light flood into the space
The stadium’s former cafe area has been converted into a 75-station fitness suite, and the new design lets light flood into the space

Find out more:

www.allianceleisure.co.uk
Tel: +44 (0)1278 444944

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Alliance project at Adwick Leisure Centre in Doncaster included a new ten pin bowling area and a 100-station gym
The Alliance project at Adwick Leisure Centre in Doncaster included a new ten pin bowling area and a 100-station gym
https://www.leisureopportunities.co.uk/images/960919_688681.jpg
Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran
business development managers James Foley and Julia Goddard,Alliance leisure, design, build
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features

Promotional feature: Alliance Leisure - Design & Build part 10

The design and build stages of a project can be, potentially, the most bumpy. Alliance Leisure business development managers James Foley and Julia Goddard share how they helped smooth the way for clients in Doncaster and Cwmbran

Published in Health Club Management 2015 issue 6
The Alliance project at Adwick Leisure Centre in Doncaster included a new ten pin bowling area and a 100-station gym
The Alliance project at Adwick Leisure Centre in Doncaster included a new ten pin bowling area and a 100-station gym

How is the process managed?
From the start, Alliance works to develop the scheme concepts affordably and innovatively with the client and our property consultants Savernake Property, and other contractors. This is very different to other approaches where design and build outcomes can’t be delivered because only one contractor was involved at the start.

How does the design and build process begin?
Alliance has a unique approach and works with clients from the start and at every step until the project is delivered successfully. As Business Development Manager this involves establishing the project is viable before thinking about how that concept might look. We’ll look to increase participation by adapting, reinvigorating or in cases such as Adwick Leisure Centre in Doncaster, totally transforming an underutilised space to create something different but relevant to users.

What was the brief a Adwick? Doncaster Culture and Leisure Trust (DCLT) wanted to explore options for increasing fitness provision at the site and improving the overall centre offering – looking at the facility catchment and competition – such as the introduction of new academy sports hall facilities. Our design team created a journey through the site with three distinct areas which all feel like they belong. Where the sports hall used to be, there is a new ‘family adventure’ area at ground level, with ten pin bowling, café, bar and play facilities. Upstairs there is a newly formed mezzanine ‘fitness’ area, with a space for large scale fitness fitted out by DCLT, along with studio provision and changing rooms, and the modernised reception leads through to the pool.

What about changes at the design and build stages?
Alliance works with the client to create a vision and design the project. As the build commences the vision on paper or a 3D model can look different to the real thing. We can adapt the design and change the build while ensuring that the total project cost is still maintained.

How are challenges along the way overcome?
No build project ever runs perfectly smoothly, but commissioning surveys and expertise at the start helps us avoid risks where possible. With issues that would normally fall outside of our remit, we work with the client to see how we could cost effectively integrate these into the project. For instance at Adwick Leisure Centre, putting in new ten pin bowling, 100 stations of gym equipment and new infrastructure will add power requirements to the site. Instead of paying for an expensive new supply, we gave Doncaster Leisure Trust the option to work creatively with our team to use energy saving techniques, avoiding unnecessary cost and keeping energy performance within existing limits.

What marks the end of the design and build process?
The end of the process for Alliance doesn’t stop when the build is complete. We then ensure a robust handover takes place and work with partners to train staff to operate elements, such as the bowling at Adwick. We work hard to resolve late snags, and are proud that our repeat project rate with clients is high – a testament to us having clients’ interests as our number one priority.

Follow the series

To view the whole series of articles on Alliance Leisure’s offering, visit: www.healthclubmanagement.co.uk/allianceleisure

1. Scoping/investigation
2. Conceptualisation
3. Viability assessment
4. Site investigation
5. Fixed price contracts
6. Overseeing the building work
7. Ordering phase
8. Client support (part 1)
9. Client support (part 2)
10. Design & Build

CASE STUDY

Cwmbran Stadium, Torfaen Leisure Trust

Alliance Leisure recently redesigned and converted Cwmbran Stadium’s four­-court sports hall into its newly branded ‘Go Vertical’ activity zone, including an 18 element VerTgo climbing area, large soft play and cafe. The main reception and atrium were also modernised and the old café was converted to a 75­-station fitness suite. The outdoor grass pitch is also being converted to a 3G surface. Sally Church, chief executive officer of Torfaen Leisure Trust (TLT) says: “The project was designed with us to suit our requirements. We wanted a project that would generate income and increase participation, and would also look very different, not municipal.”

Alliance Leisure worked with operators Torfaen Leisure Trust and the design team consisting of Createability for construction and Bicknell Shacklady Ewing for interior design. During designing, the design team had to solve the problem of a low ceiling in the former cafe area, which was to be converted into a fitness suite. “Instead of making major structural changes, we designed and created the suite around the ceiling height and planned the space accordingly,” says Julia Goddard, business development manager for Alliance Leisure. “It now has 75 stations with wide windows facing out on to the track, giving lots of natural light.”

Goddard adds: “During the build, issues with the location of the Go Vertical climbing briefing area were found, so rather than spend additional money to sort this out we took a week as a team to solve the problem and ended up locating the briefing area into the main activity space, which has worked really positively and saved costs of around £20,000.”

“Every issue or problem we have come across has been resolved,” adds Church. “The whole process has worked because we all took a ‘solutions not problems approach.’ Now we are working with Alliance on sales and marketing for both the gym and the Go Vertical climbing area.”

Cwmbran Stadium’s old sports hall has been converted into an 18-element VerTgo climbing centre
Cwmbran Stadium’s old sports hall has been converted into an 18-element VerTgo climbing centre
The stadium’s former cafe area has been converted into a 75-station fitness suite, and the new design lets light flood into the space
The stadium’s former cafe area has been converted into a 75-station fitness suite, and the new design lets light flood into the space
The stadium’s former cafe area has been converted into a 75-station fitness suite, and the new design lets light flood into the space
The stadium’s former cafe area has been converted into a 75-station fitness suite, and the new design lets light flood into the space

Find out more:

www.allianceleisure.co.uk
Tel: +44 (0)1278 444944

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Alliance project at Adwick Leisure Centre in Doncaster included a new ten pin bowling area and a 100-station gym
The Alliance project at Adwick Leisure Centre in Doncaster included a new ten pin bowling area and a 100-station gym
https://www.leisureopportunities.co.uk/images/960919_688681.jpg
Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran
business development managers James Foley and Julia Goddard,Alliance leisure, design, build
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Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to ...
Latest News
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Latest News
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch ...
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Girls in the UK are missing out on 280 million hours of sport every year ...
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According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of ...
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Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success.
Company profiles
Company profile: CET CryoSpas
CET have developed ice baths specifically for the fitness and wellness sectors in addition to ...
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Dyaco UK Ltd press release: i-Strength | Spirit Commercial Fitness: Same movements, smarter resistance
Upgrading a gym floor is rarely straightforward. New equipment means retraining staff, repositioning layouts, and a period of adjustment for members.
Featured press releases
Wattbike Ltd press release: EGYM integrates with Wattbike to bring VO2 Max insights into the member journey
Wattbike, the pioneering indoor cycling brand trusted by the best elite sports teams, health clubs and high-performance facilities worldwide, announces today a new integration with EGYM, enabling Wattbike products to now connect directly with the EGYM Ecosystem and a member’s ‘Cardio BioAge’ score.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
28-29 Sep 2026
Grand Ballroom, METT Singapore, Singapore
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
29-31 Oct 2026
Impact Exhibition & Convention Center Bangkok,Thailand, Bangkok, Thailand
Diary dates
29-31 Oct 2026
IMPACT Exhibition Center, Bangkok, Thailand , Bangkok, Thailand
Diary dates
14-15 Nov 2026
The Kromhouthal , Amsterdam, Netherlands
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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