Name: TRIB3
Location: UK, Moscow, Barcelona

High-end boutique fitness concept Trib3 launched in Sheffield in 2017, and it did so with a millennial audience in mind. With an ethos centred on creating a strong sense of community among its members (as reflected by the brand’s name), while exuding a relaxed urban feel, it’s perhaps unsurprising that Trib3 chose to equip its three UK-based clubs with gender-neutral changing facilities.

The company is in the midst of a Europe-wide expansion, and its founder, Kevin Yates, has suggested it’s likely that the gender-neutral facilities currently present in the UK sites will be replicated in many of the upcoming European sites (see Expert Insight).

A gender-neutral changing zone helps Trib3 pitch itself as a brand with a strong sense of community / PHOTO: www.trib3.co.uk

A gender-neutral changing zone helps Trib3 pitch itself as a brand with a strong sense of community

A gender-neutral changing zone helps Trib3 pitch itself as a brand with a strong sense of community

Name: SoulCycle
Location: US-wide

Boutique indoor cycling giant SoulCycle is known for having gender-neutral facilities, particularly at some of its smaller New York-based sites. In certain locations, such as East 54th Street, users are provided with a communal locker room – which is also used by riders as a changing area.

In keeping with its gender-neutral approach, the brand recently announced that its first studio in San Diego – a 4,000 sq ft suite that’s expected to open in the Westfield UTC mall this spring – will feature four gender-neutral showers.

SoulCycle provides communal locker rooms for members at some of its New York sites / PHOTO: www.soul-cycle.com

SoulCycle provides communal locker rooms for members

Name: Everybody
Location: Los Angeles, US

LA gym Everybody, which opened in January 2017, was founded on the ethos of making fitness as inclusive as possible. To that end, its founders – Sam Rypinski and Lake Sharp – developed its changing and showering facilities with an awareness that “people do not always neatly conform to a binary system of gender” at the forefront of their minds. Rather than encouraging members to choose the gender they identify with when preparing for class or changing and showering afterwards, the studio has a single unisex locker room and a single unisex bathroom with individual bathroom stalls and changing rooms.

Sam Rypinski founded Everybody to provide a truly inclusive fitness environment / PHOTO: www.everybodylosangeles.com

EXPERT INSIGHT

While SoulCycle, Everybody and Trib3 have found ways to address gender inclusivity despite being boutique operations, the question remains: is there a need for the whole industry to follow suit?

Kath Hudson speaks to two industry experts whose facilities have taken different approaches

Sticking with tradition

Kate Starkie

Project manager,

Nuffield Health and Wellbeing

We’ve continued to operate separate changing areas across our estate because this has been the general layout of the clubs we have acquired and our members are very happy with the situation.

I think, as a nation, we tend to be quite prudish and have grown up with single-sex changing areas, and so most people tend to feel more comfortable with this set up. Women don’t have to worry about their towel slipping with men around, and they can have a proper shower and get ready for the day.

As a premium operator, we’re not as constrained by budgets, so we try to give our members what they ask for. This includes vanity areas in the male changing rooms, which are as extensive as in the female changing rooms and include hair dryers, hair straighteners and moisturiser. In clubs that have a high number of children visiting, we also offer family changing areas, so children aren’t sent into the changing rooms alone.

Looking to the future of our facilities, I think we’re likely to stick to the present format, unless we start to receive feedback from our members that suggests that they would like us to change our approach. We’re also standardising our changing areas so that every club has the same branding.

“As a nation, we tend to be quite prudish and have grown up with single-sex changing areas, and so most people tend to feel more comfortable with this set up”

Single-sex changing areas are preferred by some gym-goers / PHOTO: shutterstock.com

Going gender-neutral

Kevin Yates

CEO,

TRIB3

Our target market is millennials and they seem to be very happy about mixing in the changing areas. At Trib3, we are also expanding across Europe and we’ve found that many European nations are used to the mixed-gender concept – many of the top bars and clubs, for example, already have unisex toilets and washrooms.

For gender-neutral changing rooms to work, there needs to be a large enough space for users to shower and change privately, and the room needs to be located close to the locker area. It’s fine for makeup and vanity spaces to be shared – I think they offer a good place for younger people to communicate.

Gender-neutral spaces are cost-efficient and space saving, and they offer a welcoming and inclusive environment to everyone, including the transgender population. They also aid the customer journey, as there might be times of day when there are far more women than men in the club, so it makes sense for them to be able to use all of the club’s showers, rather than having to queue in the ladies’ changing room, while six showers stand empty in the men’s.

Where we do offer single-sex changing is in our Moscow club. We had to take a different approach there because it’s so cold that people can’t leave the club without showering and drying their hair – which can be time consuming. As they spend longer in the changing rooms than members in our other clubs, they want more privacy. We have also had to provide areas for hanging big winter coats and storing ski boots.

“For gender neutral changing rooms to work, there needs to be a large enough space for users to shower and change privately, and it needs to be located close to the locker area”

Many Europeans are quite accustomed to gender-neutral areas, according to Yates / PHOTO: shutterstock.com